Screenshot of Friendster's main page, updated in July 2011
|Type of business||Private|
Type of site
|Available in||English, Filipino, Persian, Malay, Vietnamese, Thai, Indonesian, Traditional Chinese, Simplified Chinese, Korean, Japanese, Spanish|
|Headquarters||Kuala Lumpur, Malaysia|
|Key people||Ganesh Kumar Bangah (chief executive officer)|
|Slogan(s)||"Living the Game"|
|Alexa rank||279,801 (August 2017)|
|Advertising||Banner ads, Contextual ads, Sponsorships|
|Users||8.2 million (June 2010)|
|Launched||March 22, 2002|
|Current status||Defunct (as a social networking site)
Closed (as a social gaming site)
Friendster was a social gaming site based in Kuala Lumpur, Malaysia. It was originally a social networking service website. Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages and comments with other members via profiles and networks. It is considered one of the original and even the "grandfather" of social networks.
After the relaunch of Friendster as a social gaming platform in June 2011, the number of registered users reached over 115 million. The company operated mainly from three Asian countries: the Philippines, Malaysia and Singapore, and over 90% of the site's traffic came from Asia. As of 2008, Friendster had more monthly unique visitors than any other social network in Asia. The top 10 countries accessing Friendster, according to Alexa, as of May 7, 2009 were the Philippines, Indonesia, Malaysia, Singapore, Thailand, Pakistan, United Arab Emirates, Sudan, South Korea, Bangladesh and India. Friendster remained notably popular in Indonesia through 2012.
On June 14, 2015 Friendster, citing "the evolving landscape in our challenging industry" and lack of engagement by the online community, suspended their services.
The idea to create Friendster came when Abrams was with a friend in Santa Clara. When the two were talking about online-offline problems, this gave Abrams an idea: what if each person has a standardized homepage. Just like Match.com. But instead of advertising their interests and physical appearance, users could link their profiles to their friends - creating a network of connections that would be similar to the real world.
Friendster was one of the first of these sites to attain over 1 million members, although it was preceded by several other smaller social networking sites such as SixDegrees.com (1997) and Makeoutclub (1999).
The name Friendster is a portmanteau of "friend" and Napster. Napster at the time was a controversial peer-to-peer file sharing Internet service that was launched in 1999; by 2000, "Napster" was practically a household name, thanks to several high-profile lawsuits filed against it that year. The original Friendster site was founded in Mountain View, California and was privately owned. Friendster was based on the "Circle of Friends" social network technique for networking individuals in virtual communities and demonstrates the small world phenomenon. Friendster was considered the top online social network service until around April 2004 when it was overtaken by MySpace in terms of page views, according to Nielsen//NetRatings.
Friendster.com went live in 2002 and was adopted by 3 million users within the first few months. Publications including Time, Esquire, Vanity Fair, Entertainment Weekly, US Weekly and Spin wrote about Friendster's success and the founder appeared on magazine covers and late-night talk shows. Friendster's rapid success inspired a generation of niche social networking websites including Dogster and Elfster.
Friendster had also received competition from all-in-one sites such as Windows Live Spaces, Yahoo! 360, and Facebook. Google offered $30 million to buy out Friendster in 2003, but the offer was turned down. Friendster was then funded by Kleiner, Perkins, Caufield & Byers and Benchmark Capital in October 2003 with a reported valuation of $53 million. Friendster's decision to stay private instead of selling to Google in 2003 is considered one of the biggest blunders of Silicon Valley, the Associated Press claims. In April 2004, John Abrams was removed as CEO and Tim Koogle took over as interim CEO. Koogle previously served as president and CEO at Yahoo!. Koogle was later replaced by Scott Sassa in June 2004. Sassa left in May 2005 and was replaced by Taek Kwon. Taek Kwon was then[when?] succeeded by Kent Lindstrom, following a recapitalization by Kleiner and Benchmark that valued Friendster at less than 5% of its 2003 valuation.
In 2008 Friendster had a membership base of more than 115 million registered users and continued to grow in Asia. According to Alexa, the site has suffered an exponential decline in traffic in America since 2009. From a peak 40 ranking it reached 800 in November 2010. Most people have since attributed this decline to the rise of Facebook, a rival social networking site. In August 2008, Friendster hired ex-Google executive Richard Kimber as the CEO. Kimber focused on Friendster's expansion in Asia.
On December 9, 2009, it was announced that Friendster was acquired for $26.4 million by MOL Global, one of Asia's largest Internet companies.
In June 2011, the company repositioned itself as a social gaming site and discontinued user social network accounts, but Friendster accounts had not been deleted and users could still log in using their existing passwords. Users' contact lists were preserved, along with basic information. Friendster said that the focus would now be on pure "entertainment and fun", and the aim was not to compete with Facebook, but rather to complement it.
On June 14, 2015, the site and all its services were shut down indefinitely.
Friendster received another $3 million in funding in February 2006 from Kleiner Perkins Caufield & Byers and Benchmark Capital. In August 2006, Friendster also received $10 million in funding in a round led by DAG Ventures, and Friendster announced in August 2008 that it had raised an additional $20 million in funding in a round led by IDG Ventures. Prior to its acquisition by MOL Global, Friendster was backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures, and individual investors.
In November 2009, Friendster announced a global partnership with MOL AccessPortal Berhad (MOL), a leading payments provider leveraging a network of over 600,000 physical and virtual payment channels worldwide, to power the Friendster Wallet and a payments platform enabling micro-spending for over 115 million registered users on Friendster. The Friendster Wallet was designed to support a variety of payment methods including pre-paid cards, mobile payments, online payments and credit card payments.
Friendster also has content partners such as game developers and publishers which provide monetization solutions on the Friendster platform leveraging on MOL's payment channels and Friendster's large user base.
Available languages include English, Filipino, Thai, Malay, Vietnamese, Indonesian, Chinese (both Traditional and Simplified), Japanese, Korean, and Spanish. Until September 2007, Friendster was available only in English. 10 new languages were added from 2007 to January 2009, with Filipino being the most recent addition. Users can also enter content on Friendster in any language.
Friendster launched all language support on a single domain - www.friendster.com. Friendster was the first global online social network to support Asian languages and others on a single domain so that users from around the world were able to talk to each other.
Friendster has been an open site since August 2006 when it first began allowing widgets and content to be embedded in user profile pages through its developer program. In 2007, roughly 40% of Friendster's users had widgets on their profiles.
Friendster gave software developers access to APIs that utilized content and data within the Friendster network to build and deploy customizable applications on and off Friendster. Friendster's Developer Program was an open, non-proprietary platform with an open revenue model.
In December 2009, Friendster relaunched its website with a new interface.
In June 2011, Friendster shifted from social networking site to a social entertainment site with focus on gaming and entertainment. Previous users' accounts are unchanged. However, all the photos, messages, comments, testimonials, shoutouts, blogs, forums and groups that the users may have had in the past may no longer be part of their Friendster account. An exporting tool is provided to back up the information of the user account. This tool has an ability to export photos to Flickr and Multiply.
The deadline given to users to export their photos was extended to 27 June 2011. Photos which were not exported before the deadline were removed and are no longer retrievable.
In the two months after the new Friendster relaunched, the site attracted more than half a million new users and included over 40 games. Daily and monthly active users increased by 50%, with more than 90% of new users coming from Asia. At the end of 2015 Friendster closed for good ending its reign as the oldest social network.
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