Google Express
Google Shopping Express vehicle, original livery
Google Shopping Express vehicle, newer livery

Google Express, formerly Google Shopping Express,[1] is a shopping service from Google available in some parts of the United States that was launched on a free trial basis in San Francisco and Silicon Valley in spring 2013. Originally it was a same-day service;[2] later offering same-day and overnight delivery. Originally, pricing was the same as in-person shopping, but later prices became typically US$4-$10 more per item; Google Express Help said "Because item prices are set by stores, sometimes you'll see prices on Google Express that differ from what you'd see in the store: this depends both on the merchant and the location of the store your items come from."[3]

The service was first announced in March 2013, from San Francisco as far south as San Jose. Retailers include a mix of national and local stores.[4][5][6] It was publicly launched on September 25, 2013, with some added retailers but still restricted to San Francisco and Silicon Valley.[7]Apps for Android and Apple smartphones were announced the same day; using these enables customers to use their loyalty accounts.[8] In May 2014 the service was expanded to New York City and West Los Angeles,[9][10] and in October 2014 service was added in Chicago, Boston, and Washington, DC, as well as additional retailers.[1][11]

At launch, Google waived the subscription fee for testers and for the first six months after sign-up;[9][10] the fee is somewhat below that for Amazon Prime. Amazon, which is also testing same-day delivery in selected markets, is the main competitor.[5][6][12][13][14] Delivery began with Prius sedans in Google Express livery, about 50 cars as of August 2013, when the service was available in 88 ZIP codes.[15] The fleet was later expanded to include Ford Transit vans,[16] and the company announced it might use bicycle and on-foot delivery in some areas.[17] The deliveries are subcontracted to a courier service, initially 1-800-Courier,[18] and later also OnTrac. In the testing phase, retailers were not charged, or paid only a nominal fee. Customers pay $5 per shopping stop and receive deliveries within a three- to five-hour window.[14][15] Customers must have a Google Wallet account.[15][19]

The service displays a map of the merchandise pickup and delivery locations, and attempts to use the nearest available outlet,[14][15] not always successfully.[18][20]

In October 2017, merchant partners included Walmart[21], Target Corporation[22], Costco, and Fry's Electronics.

See also


  1. ^ a b Sarah Perez, "Google Shopping Express Expands To More Cities, Rebrands As Google Express", TechCrunch, October 14, 2014.
  2. ^ "shop local stores online and get items delivered on the same day", Google Shopping Express, retrieved March 18, 2014.
  3. ^ "Pricing". Google Express Help. 2017. Retrieved 2017. 
  4. ^ Salvador Rodriguez, "Google testing same-day delivery service", Business, Los Angeles Times, March 28, 2013.
  5. ^ a b Iain Thomson, "Google Shopping Express dips toe in same-day home delivery: Wants to ape Amazon and eBay, not Webvan or Kozmo", The Register, March 28, 2013.
  6. ^ a b Joanna Stern, "Google Shopping Express: Same-Day Delivery Beyond the Web", Technology, ABC News blogs, March 29, 2013.
  7. ^ Heather Somerville, "Google same-day delivery makes public debut", Mercury News, September 25, 2013.
  8. ^ Sarah Perez, "Google Shopping Express Launches In San Francisco Peninsula, Debuts New Apps", TechCrunch, September 25, 2013.
  9. ^ a b Alison Griswold, "Google Shopping Express Is Making a Masterful Play for Amazon's Customers", Moneybox, Slate, May 5, 2014.
  10. ^ a b Alistair Barr, "In Battle with Amazon, Google Expands Same-Day Delivery Service", Blogs, Wall Street Journal, May 5, 2014.
  11. ^ Brian Elliot, "Google Express: more cities, more stores and a new name", Official Google blog, Oct 13, 2014.
  12. ^ Alexia Tsotsis, "Google Starts Testing Google Shopping Express In SF, With Free Delivery From Target, Walgreens, Staples And More", TechCrunch, March 28, 2013.
  13. ^ Dan Reyes, "Google Shopping Express May Rival Amazon and eBay", Technorati, March 28, 2013.
  14. ^ a b c Farhad Manjoo, "The Glorious Future of Shopping: You order online. Your stuff comes the same day. You never have to leave your house again", Technology, Slate, June 30, 2013.
  15. ^ a b c d Heather Somerville, "Google puts pressure on eBay, expands same-day delivery", Business, Mercury News, August 30, 2013.
  16. ^ Erin Connolly, "Here's What You Need to Know Now That Google Express is in Town",, October 15, 2014.
  17. ^ Kaja Whitehouse, "Google expands same-day delivery service to Manhattan, LA", The New York Post, May 5, 2014.
  18. ^ a b Cyrus Farivar, "Google Shopping Express expands old formula: Take orders, deliver stuff (mostly): In which an Ars editor makes three orders in San Jose, but two actually show up", Business, Ars Technica, September 25, 2013.
  19. ^ Shana Lynch, "Google Shopping Express versus eBay Now: Who won?", Silicon Valley Business Journal, September 25, 2013.
  20. ^ Kevin Shalvey, "Google Shopping Express Test: Same-Day Bagels",, Investor's Business Daily, June 5, 2013.
  21. ^ Green, Dennis (23 August 2017). "Google and Walmart are joining forces to take on Amazon". Business Insider. Retrieved 2017. 
  22. ^ Gagliordi, Natalie (12 October 2017). "Target partners with Google for voice shopping through Google Express". ZDNet. CBS Interactive. Retrieved 2017. 

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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