When a web page is downloaded from a server, the number of "hits" or "page hits" is equal to the number of files requested. Therefore, one page load does not always equal one hit because often pages are made up of other images and other files that stack up the number of hits counted.
Hits are useful when evaluating the requirements of your server, depending on the number and size of files which need to be transferred for one request.
A unique hit is an individual who has generated at least one hit.
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