HubSpot
HubSpot, Inc.
Public
Traded as NYSEHUBS
Industry Software
Founded June 2006
Founder Brian Halligan
Dharmesh Shah
Headquarters Cambridge, Massachusetts
Revenue
  • IncreaseUS$-44.66 million (2016)[1][2]
  • IncreaseUS$-45.56 million (2016)[1][2]
  • DecreaseUS$118.7 million (2016)[1][2]
Website www.hubspot.com

HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

History

Interior view of HubSpot's office space

HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006.[3]

The company grew from $255,000 in revenues in 2007 to $15.6 million in 2010.[3][4] Later that year HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton.[5][6] The company also introduced new software for personalizing websites to each visitor.[7] According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees."[8][9] HubSpot filed for an initial public offering with the Securities and Exchange Commission on August 25, 2014 requesting they be listed on the New York Stock Exchange under the ticker symbol HUBS.[10] In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.[11]

Software and services

HubSpot provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization.[3][12][13][14] HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM and others.[15] There are also third-party services such as templates and extensions.[16] Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics.[17][18] It also hosts user group conferences and inbound marketing and certification programs.[18] HubSpot promotes their inbound marketing concepts through their own marketing[13] and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers.[8]

In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools.[19] One such tool, the Marketing Grader, assessed and scored website performance.[20][21] The company introduced a Twitter tracking feature in 2011.[22][23]

In 2018, Hubspot integrated Taboola on the dashboard, a global pay-per-click native ad network. [24] Hubspot also announced a partnership with Google Cloud on February of 2018, extending their cloud-based services to their international customers while enhancing their already-existing partnership with Google.[25]

HubSpot CRM Free

The company launched HubSpot CRM Free in 2014.[26] The CRM product tracks and manages interactions between a company and its customers and prospects. It enables companies to forecast revenue, measure sales team productivity, and report on revenue sources.[27][28][29] The software as a service product is free and integrates with Gmail, G Suite, Microsoft Office for Windows, and other software.[30]

Tech industry reviews

HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach.[14][31] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole it was the best "marketing solution" that combined many tools into one package.[8] It identified HubSpot's "strengths" as the sophistication of its Call to Action (CTA) tool, its online ecosystem and its "ease of use." Its weakness were described as having "more breadth than depth." The review said the lack of customization and design tools could be limiting and that it was missing advanced features such as Business Process Management (BPM) tools to manage workflow.[8]

Controversy

In July 2015, Hubspot's CMO Mike Volpe was dismissed for violating HubSpot's code of business conduct after it was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble written by his former employee Daniel Lyons.[32][33] According to an article in the Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published.[34]

In April 2016, after releasing his book, Lyons criticized the company in a New York Times article by saying it had a "frat house" atmosphere and described it as a "digital sweatshop," claiming there was little job security for tech workers at HubSpot.[35] Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all of Lyons' claims.[36]

Reception

The Boston Business Journal named HubSpot a "Best Place to Work in 2012."[37] In 2015, the company was named the best large company to work for in Massachusetts by the Boston Globe.[38][39]

References

  1. ^ a b c d e "FORM 10-K" (PDF). HubSpot Investor Relations. HubSpot, Inc. pp. 34, 40. Retrieved 2017. 
  2. ^ a b c d e "Financial Statements for HubSpot Inc". Google Finance. Google, Inc. Retrieved 2017. 
  3. ^ a b c Stone, Avery (August 8, 2011). "HubSpot wants to be Salesforce.com for small business". Fortune Magazine. Retrieved 2012. 
  4. ^ Alspach, Kyle (December 15, 2011). "HubSpot: We plan to be like HP, a huge company that lasts 100 years. But in Cambridge". Boston Business Journal. Retrieved 2012. 
  5. ^ Rao, Leena (August 18, 2011). "HubSpot Buys Social Media Management Platform And App Directory Oneforty". TechCrunch. Retrieved 2012. 
  6. ^ O'Dell, Jolie (August 18, 2011). "Twitter app store Oneforty acquired by HubSpot". VentureBeat. Retrieved 2012. 
  7. ^ Alspach, Kyle (December 14, 2011). "HubSpot: What we're working on now will change the Internet". Boston Business Journal. Retrieved 2012. 
  8. ^ a b c d Schaeffer, Chuck. "HubSpot Marketing Software Review--An Independent Marketing Software Analysis". CRMSearch. Retrieved 2014. 
  9. ^ Colao, J.J. (March 15, 2012). "HubSpot Looks to Pounce as Traditional Marketing Gets "Obliterated"". Forbes. Retrieved 2013. 
  10. ^ "S-1". 
  11. ^ Ha, Anthony. "HubSpot acquires Kemvi to bring more AI into its sales and marketing platform". TechCrunch. Retrieved . 
  12. ^ Gage, Deborah (March 8, 2011). "Google Ventures, Sequoia, Salesforce Give HubSpot $32M". The Wall Street Journal. Retrieved 2013. 
  13. ^ a b Steenburgh, Thomas; Avery, Jilly; Dahod, Naseem (January 24, 2011), HubSpot: Inbound Marketing and Web 2.0, retrieved 2013 
  14. ^ a b McCarthy, Kevin (May 26, 2011). "The Tech Behind HubSpot". BostInno. Retrieved 2012. 
  15. ^ Greenberg, Paul (January 24, 2012). "CRM Watchlist 2012 Winners - The Marketing Mavens". ZDNet. Retrieved 2012. 
  16. ^ Marketplace, HubSpot, retrieved 2013 
  17. ^ Blackwell, Gerry (January 16, 2008). "HubSpot: The Evolution of Marketing". Small Business Computing. Retrieved 2012. 
  18. ^ a b HubSpot Academy, May 18, 2009, retrieved 2013 
  19. ^ Psaty, Kyle (April 27, 2010). "HubSpot's New Alerts Grader Cures Social Media Email Overload". BostInno. Retrieved 2013. 
  20. ^ Ha, Anthony (May 16, 2008). "Marketing software company HubSpot raises $12M". VentureBeat. Retrieved 2012. 
  21. ^ Gomer, Gregory (December 6, 2011). "HubSpot Marketing Grader Launches: We Put 30 Boston Startups Head to Head #Deathmatch". Bostinno. Retrieved 2012. 
  22. ^ Gomer, Gregory (August 10, 2011). "HubSpot Powers Useful Tool to Track ReTweets, Suffers Unfortunate Name: WhoretweetedMe". BostonInno. Retrieved 2012. 
  23. ^ Dugan, Lauren (August 16, 2011). "Find Out Which Influencers Retweeted You". MediaBistro. Retrieved 2012. 
  24. ^ Rijo, Daniel (June 3, 2018). "HubSpot is now connected with Taboola". PPC Land. 
  25. ^ Campanella, Nick (February 21, 2018). "Hubspot Announces Partnership with Google Cloud". GetCRM. 
  26. ^ Salager, Serge (10 December 2014). "The effect of HubSpot's CRM launch on Salesforce". TechCrunch. Retrieved 2017. 
  27. ^ Chad Brooks (12 July 2017). "HubSpot review: Best CRM software for startups". Business News Daily. Retrieved 2017. 
  28. ^ Maloney, Kathleen (19 December 2016). "14 free business tools to make your startup more successful in 2017". HuffPost. Retrieved 2017. 
  29. ^ Williams, Mike (13 July 2017). "Best CRMs for SMBs in 2017". TechRadar. Retrieved 2017. 
  30. ^ T.J. Houpes (25 September 2015). "What to expect from the HubSpot CRM platform". TechTarget. Retrieved 2017. 
  31. ^ Roush, Wade (August 24, 2007). "Online Marketing for Dummies--and for People with Better Things to Do". Xconomy. Retrieved 2012. 
  32. ^ "HubSpot fires marketing chief, sanctions CEO over incident involving book about the company". 
  33. ^ My Year in Startup Hell, Dan Lyons in Fortune, April 2016
  34. ^ Extortion, hacking claims sparked HubSpot investigation, FBI records show, Boston Globe, 24 March 2016
  35. ^ Lyons, Dan (9 April 2016). "Congratulations! You've Been Fired" - via NYTimes.com. 
  36. ^ Primack, Dan (12 April 2016). "HubSpot (Finally) Responds to Dan Lyons' Book". Fortune. 
  37. ^ Regan, Keith (June 10, 2011). "Hubspot's West Coast attitude gets talent". Boston Business Journal. Retrieved 2012. 
  38. ^ Sarah Shemkus,"HubSpot Tops List of Large Companies," Boston Globe, 12 November 2015 (page visited 16 June 2016)
  39. ^ "8 companies with the best vacation perks". CNN Money. June 6, 2011. Retrieved 2012. 

Further reading

  • Lyons, Daniel (2016). Disrupted: My Misadventure in the Start Up Bubble. Hachette Books. ISBN 978-0316306089. 
  • Halligan, Brian; David Meerman Scott; Dharmesh Shah (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs. John Wiley & Sons, Inc. ISBN 978-0-470-49931-3. 

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

HubSpot
 



 

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.


Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your Digital Marketing and Technology knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

Visit defaultLogic's partner sites below:
PopFlock.com : Music Genres | Musicians | Musical Instruments | Music Industry
NCR Works : Retail Banking | Restaurant Industry | Retail Industry | Hospitality Industry

  Contact Us