Kantar Media
Kantar
Subsidiary
Industry Market Research
Founded 1993 (as the Market Research, Insight and Consultancy division of WPP)
Headquarters London, England, UK
Key people
Eric Salama (CEO)[1]
Products Market Research
Data Investment Management
Parent WPP
Subsidiaries Kantar Added Value
Kantar Futures
Kantar Health
Kantar IMRB
Kantar Media
Kantar Millward Brown
Kantar Public
Kantar Retail
Kantar TNS
Kantar Vermeer
Kantar Worldpanel
Lightspeed
Website www.kantar.com

Kantar is the Data Investment Management division of WPP,[2] and one of the world's largest insight, information and consultancy groups. It was founded in 1993 and consists of a network of 12 specialized operating brands, with around 30,000 employees working in 100 countries in various research, insight and consultancy disciplines. Its global headquarters are in London, UK. Eric Salama is the current Chief Executive Officer.[3] In September 2016, Kantar rebranded its operating brands visual identities and added the Kantar prefix to brand names. Major competitors include GfK, Nielsen, and Ipsos.

Brands

Kantar Added Value

In October 2004, three Kantar companies - Added Value, Icon Brand Navigation and Diagnostic Research - combined under the "Added Value" name.[4] Kantar Added Value focuses on brand marketing, consumer insight, innovation and communications optimization. Core services are setting future direction, identifying market opportunities, strengthening brand equity, innovation, evaluating ideas and optimizing communications.

Kantar Futures

Kantar Futures offers subscription services and consulting regarding future trends. Formerly known as The Futures Company, Kantar Futures was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and TRU.[5]

Kantar Health

Kantar Health, a consultancy and marketing organization serving the pharmaceutical, biotech, diagnostics and devices industries, was formed in 2009 from Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment. The company has more than 40 offices throughout the Americas, Europe, Asia-Pacific, the Middle East, Africa and India. In 2014, Kantar acquired the control of a Brazilian company (Evidencias) and expanded operations to Brazil and Latin America.[6]

Kantar IMRB

Kantar IMRB (formerly "IMRB International" and "Indian Market Research Bureau") is a multi-country market research, survey and business consultancy firm established in 1970 that offers a range of syndicated data and customized research services. With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million. As the oldest extant market research company in India, IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. IMRB International's specialised areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing.

Kantar Media

Kantar Media offers a range of media insights and audience measurement services through the analysis of print, radio, TV, internet, cinema, mobile, social and outdoor media worldwide. Kantar Media was formed from WPP Group's acquisition of TNS Media and KMR Group in 2010. Kantar Media became Kantar's rebranded insight, media evaluation and audience measurement company.[7] In 2014, Kantar Media acquired a majority stake in the issued share capital of Precise Media Group Holdings Limited ("Precise") in a £70m deal.[8] In the same year, Kantar Media acquired IBOPE Media, the main TV audience and ad investment measurement company in Brazil.[9]

Kantar Millward Brown

Kantar Millward Brown was founded in Warwick, England in 1973 and acquired by WPP Group in 1990. Kantar Millward Brown is a global research agency specialising in advertising, marketing communications, media and brand equity research. Kantar Millward Brown works across a range of industries and categories, and has a number of specialist practices: BPRI Group (a global practice specializing in B2B research), Millward Brown Digital (measuring the impact of digital marketing effectiveness), Firefly Millward Brown (Millward Brown's global qualitative network) and the Neuroscience Practice.

Kantar Public

Kantar Public works with clients in government, the public sector, global institutions, NGOs and commercial businesses to advise in the delivery of public policy, public services and public communications. It has offices in 12 countries worldwide.

Kantar Retail

Kantar Retail works with retailers and branded manufacturers to influence the purchase behaviour of consumers, shoppers and retailers. Kantar Retail is headquartered in London and has over 400 employees and offices in 15 markets around the globe.

Kantar TNS

In 2008, Kantar TNS (Taylor Nelson Sofres) was acquired by WPP and included in Kantar. In February 2009, Kantar merged TNS and Research International.[10] Kantar TNS is present in over 80 countries and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.[]

Kantar Vermeer

Kantar Vermeer is a global marketing consultancy focused on purpose-led growth and consumer insight-led marketing strategy, structure and capability.

Kantar Worldpanel

Kantar Worldpanel runs continuous consumer panels and is a global expert in shoppers' behaviour.[] Kantar Worldpanel has over 60 years' experience, a team of 3,500, and services covering 60 countries directly or through partners. Kantar Worldpanel provides insight on purchase behaviour in markets including FMCG, impulse products, fashion, baby, telecommunications and entertainment.

Lightspeed

Lightspeed was founded in 2000 and is headquartered in Warren, New Jersey, United States. The company operates in North America, Europe and Asia. It provides global online market research services, specializing in using the Internet as a data collection platform to provide research through building and maintaining panels subject to quality and representative sampling standards. Specialty panels range across industry sectors such as financial services, health care, business-to-business, automotive, family and more. Lightspeed also provides custom panels to address specific client needs. In 2007, it conducted over 20 million online surveys for clients.

References

External links

[[Category:Marketing research companies of the United Kingdo


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