Kia Theatre
Kia Theatre
New Frontier Theater
KIA Theatre Logo.png
Kia Theatre 2017.jpg
The theater in 2017
Address Araneta Center
Cubao, Quezon City, Metro Manila,
Coordinates 14°37?20?N 121°3?14?E / 14.62222°N 121.05389°E / 14.62222; 121.05389Coordinates: 14°37?20?N 121°3?14?E / 14.62222°N 121.05389°E / 14.62222; 121.05389
Public transit Araneta Center-Cubao MRT and LRT Stations
Owner Araneta Group
Capacity 2,385-2,500
Opened May 27, 1967
Renovated 2015
Reopened August 15, 2015
Years active 1967-1980s,

The Kia Theatre, formerly the New Frontier Theater, is a multi-purpose events hall in the Araneta Center in Cubao, Quezon City, Metro Manila, the Philippines.


The theater first opened in May 27, 1967[1] as the New Frontier Theater and was considered for some years to be the biggest theater in the Philippines,[2] with at least 3,500 seating capacity.[3] It was used until the late 1980s[4] after which the theater fell into disuse.

Renovations were planned as early as 2003[2] but it was almost a decade later that such works would have been completed. It was renovated and reopened on September 1, 2015. The renovation cost around ?500 million.[4] The facade of the original building was kept.[] The renovated theater has a 2,385 seating capacity.[4][5]

The theater was renamed "Kia Theatre" after the Araneta Group reached a 5-year licensing deal with Columbian Autocar Corporation, the Philippine distributor for Kia Motors, on July 15, 2015.[4] The theater façade will feature a 305.96 square metres (3,293.3 sq ft) Kia showroom as part of the agreement.[6]

The Manuel L. Quezon play marked the reopening of the theater on August 15, 2015.[7] The first commercial show of the theater upon its reopening was The Disney Live! Mickey's Music Festival which ran from September 1 to 6.[4]

See also


  1. ^ Dalisay, Jose (2008). "My Comfort Zone". The Araneta Center : the big dome and beyond. By Alcazaren, Alfred; Yuson, Paulo. p. 23. ISBN 9789719398103. 
  2. ^ a b "Tallest Christmas tree aglitter anew in Cubao". Philippine Daily Inquirer. 16 November 2006. Retrieved 2016. 
  3. ^ Buban, Charles (9 September 2003). "Araneta Center: Business, retail hub of the future". Philippine Daily Inquirer. Retrieved 2016. 
  4. ^ a b c d e de Guzman, Nickky (21 July 2015). "QC's New Frontier Theater reopens". Business World. Retrieved 2015. 
  5. ^ "QC's old New Frontier Theater to be rehabilitated". GMA News. 16 July 2015. Retrieved 2015. 
  6. ^ "Kia Theatre opens at Araneta Center". The Standard. 18 August 2015. Retrieved 2015. 
  7. ^ "Araneta Group Company Profile" (PDF). Araneta Group. Retrieved 2017. The (Kia) theater officially opened on August 15, 2015 with the Manuel L. Quezon play, which was quickly followed up by the world-renowned Disney Live. 

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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