|New Frontier Theater|
The theater in 2017
Cubao, Quezon City, Metro Manila,
|Public transit||Araneta Center-Cubao MRT and LRT Stations|
|Opened||May 27, 1967|
|Reopened||August 15, 2015|
The theater first opened in May 27, 1967 as the New Frontier Theater and was considered for some years to be the biggest theater in the Philippines, with at least 3,500 seating capacity. It was used until the late 1980s after which the theater fell into disuse.
Renovations were planned as early as 2003 but it was almost a decade later that such works would have been completed. It was renovated and reopened on September 1, 2015. The renovation cost around ?500 million. The facade of the original building was kept. The renovated theater has a 2,385 seating capacity.
The theater was renamed "Kia Theatre" after the Araneta Group reached a 5-year licensing deal with Columbian Autocar Corporation, the Philippine distributor for Kia Motors, on July 15, 2015. The theater façade will feature a 305.96 square metres (3,293.3 sq ft) Kia showroom as part of the agreement.
The Manuel L. Quezon play marked the reopening of the theater on August 15, 2015. The first commercial show of the theater upon its reopening was The Disney Live! Mickey's Music Festival which ran from September 1 to 6.
The (Kia) theater officially opened on August 15, 2015 with the Manuel L. Quezon play, which was quickly followed up by the world-renowned Disney Live.
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