The 'MIT Center for Digital Business' is an industry funded research center headquartered at the MIT Sloan School of Management. The Center for Digital Business is focused on understanding the impact of technology on business value, and developing tools and frameworks for sponsors to use for competitive advantage. Founded in 1999, the Center for Digital Business is one of the largest research centers in the history of the Sloan School. The Center has funded more than 50 Faculty and performed more than 70 research projects in three areas of expertise: Digital Productivity, Digital marketing, and Digital Services and the Cloud.
The Center for Digital Business is funded by companies such as Capgemini, Cisco Systems, General Motors, McKinsey & Co., SAP, Suruga Bank, Liberty Mutual, BT, Google, HP, Oracle, and the SAS Institute. The Center is run by Erik Brynjolfsson (Director), Glen L. Urban (Chairman), Andrew McAfee (Associate Director), and David Verrill (Executive Director). Affiliated faculty include Michael A. Cusumano, Geoffrey G Parker, Marshall Van Alstyne, Michael Siegel, and George Westerman.
In 2013, the Center for Digital Business organized and launched the Institute-wide MIT Initiative on the Digital Economy, to address the impact of digital technologies on the world, led by Erik Brynjolfsson and Andrew McAfee.
Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your Digital Marketing and Technology knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.Visit defaultLogic's partner sites below: