Industry Marketing software
  • Phil Fernandez
  • Jon Miller
  • David Morandi
Headquarters San Mateo, CA, United States
Key people
Steve Lucas[1](CEO)
  • Marketo Engagement Platform
  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Social Marketing

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies. In 2013, the Inc. 500 rank declined to 367th. In 2014, Marketo did not make it into the ranking and has not since.[2][3]


Headquartered in San Mateo, CA, with offices in Portland, OR, Dublin, Tel-Aviv and Sydney, Australia, Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany.[4]

In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[5] In November 2012, Marketo introduced LaunchPoint, an app and services network for the "marketing nation" of technology partners and professional service providers.[6]

From 2010 to 2012, Marketo's revenue grew from $14.0 million to $58.4 million. The company's customer base has grown from over 200 at the end of 2009 to over 2,000 at the end of 2012.[7]

In November 2011, Marketo announced $50 million in additional funding led by Battery Ventures,[8] raising a total of $107 million in venture capital to date.[9]

Marketo filed for initial public offering in April 2013, and went public on May 17, 2013.[7][10]

In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[11]

In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, which also meant they went from a publicly traded company back to a private company.[12][13]


Marketo products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses.[14]

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Social Marketing

Awards and honors

  • Inc. 500 2012 (rank: 78)[2]
  • Forbes Most Promising Companies 2011 (rank: 28)[15]
  • CRM Market Leaders Awards 2012, winner, Marketing Solutions[16]
  • Wall Street Journal Next Big Thing 2012 (rank: 20)[17]
  • AppExchange Customer Choice Awards 2012, winner, Marketing[18]
  • CODiE Awards 2012, winner, Best Marketing/Public Relations Solution[19]
  • Best in Biz 2012 EMEA Awards, Small or Medium Business Product of the Year (silver)[20]
  • SLMA 50 Most Influential, winner, Marketo CEO Phil Fernandez[21]
  • Inc. Hire Power List 2012 (rank: 5)[22]


  1. ^
  2. ^ a b "Inc 500: Marketo". Retrieved 2013. 
  3. ^ "The Complete Inc. 5000 List of America's Fastest-Growing Companies of 2017". Retrieved . 
  4. ^ "Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation". PRNewswire. Retrieved 2007. 
  5. ^ "Marketo Buys Social Social Marketing App Developer Crowd Factory". Retrieved 2012. 
  6. ^ "Marketo Offers Launchpoint, an App and Services Network for the Marketing Nation". Retrieved 2012. 
  7. ^ a b "SEC: Marketo, Inc.". Retrieved 2013. 
  8. ^ "The Daily Start-Up: Battery Ventures Stays Patient, Gets Marketo.". The Wall Street Journal Blog. November 16, 2011. 
  9. ^ "Meet Marketo, On Track To Be The Next Hot Enterprise IPO.". Business Insider. June 1, 2012. 
  10. ^ Geron, Tomio (May 17, 2013). "Marketo Shares Pop More Than 50% In IPO". Forbes. Retrieved 2013. 
  11. ^ "Marketo's $20M buy of Insightera shows marketing automation software land grab continues". GigaOM Media. Retrieved 2013. 
  12. ^ "Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion". 2016-03-15. Retrieved . 
  13. ^ "Marketo goes private so it can concentrate on its platform's future". MarTech Today. 2016-05-31. Retrieved . 
  14. ^ "Marketo Brings Marketing Automation to Small Biz With Spark Solutions.". The New York Times. October 11, 2011. 
  15. ^ "Most Promising Companies 2011". 
  16. ^ "Market Leaders Awards 2012". 
  17. ^ "Next Big Thing 2012". 
  18. ^ "Customer Choice Awards 2012". 
  19. ^ "CODiE Awards 2012". 
  20. ^ "EMEA Awards 2012". 
  21. ^ "SLMA Most Influential 2012". 
  22. ^ "Hire Power List 2012". 

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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