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|Headquarters||San Mateo, CA, United States|
Marketo, Inc. is a marketing automation platform focused on account-based marketing, including email, mobile, social, digital ads, web management and analytics. It has customised solutions for different industries including healthcare, technology, financial services, manufacturing, media and higher education.
Headquartered in San Mateo, CA, Marketo has more than 1,000 employees around the world and offices in Atlanta; Portland, Oregon; Denver, CO; Tokyo; Dublin; London; Sydney; Melbourne; Tel Aviv; Paris; and Munich.
Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany.. Their goal was to help chief marketing officers and their teams be able to demonstrate the return on investment for their marketing programs.
In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.
In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row.
In August 2017 Marketo announced that it will move all of its marketing automation software onto Google Cloud Platform as part of a six-year alliance to integrate Google's tools into Marketo's products.
Marketo products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses.
In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduced LaunchPoint, an app and services network for the "marketing nation" of technology partners and professional service providers.
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