Marketo
Marketo
Private
Industry Marketing software
Founder
  • Phil Fernandez
  • Jon Miller
  • David Morandi
Headquarters San Mateo, CA, United States
Key people
Steve Lucas[1](CEO)
Products
  • Marketo Engagement Platform
  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Social Marketing
Website www.marketo.com

Marketo, Inc. is a marketing automation platform focused on account-based marketing, including email, mobile, social, digital ads, web management and analytics.[2] It has customised solutions for different industries including healthcare, technology, financial services, manufacturing, media and higher education.[2]

History

Headquartered in San Mateo, CA, Marketo has more than 1,000 employees around the world and offices in Atlanta; Portland, Oregon; Denver, CO; Tokyo; Dublin; London; Sydney; Melbourne; Tel Aviv; Paris; and Munich.[3]

Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany.[4]. Their goal was to help chief marketing officers and their teams be able to demonstrate the return on investment for their marketing programs.

Marketo filed for initial public offering in April 2013, and went public on May 17, 2013.[5][6]

In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[7]

In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion. The transaction closed in August 2017.[8][9]

In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row.[10]

In August 2017 Marketo announced that it will move all of its marketing automation software onto Google Cloud Platform as part of a six-year alliance to integrate Google's tools into Marketo's products.[11]

Products

Marketo products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses.[12]

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Social Marketing

In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[13] In November 2012, Marketo introduced LaunchPoint, an app and services network for the "marketing nation" of technology partners and professional service providers.[14]

Awards and honors

  • Inc. 500 2012 (rank: 78)[15]
  • Forbes Most Promising Companies 2011 (rank: 28)[16]
  • CRM Market Leaders Awards 2012, winner, Marketing Solutions[17]
  • Wall Street Journal Next Big Thing 2012 (rank: 20)[18]
  • AppExchange Customer Choice Awards 2012, winner, Marketing[19]
  • CODiE Awards 2012, winner, Best Marketing/Public Relations Solution[20]
  • Best in Biz 2012 EMEA Awards, Small or Medium Business Product of the Year (silver)[21]
  • SLMA 50 Most Influential, winner, Marketo CEO Phil Fernandez[22]
  • Inc. Hire Power List 2012 (rank: 5)[23]
  • Gartner Magic Quadrant for CRM Lead Management 2017[10]
  • Marketo Website[3]

References

  1. ^ http://www.thedrum.com/news/2016/10/27/marketo-names-lucas-new-ceo-replacing-fernanadez
  2. ^ a b Rampton, John (20 November 2017). "7 Marketing Automation Tools That Could Change Your Small Business". Retrieved 2017. 
  3. ^ a b "Marketo Website". marketo.com. Retrieved 2017. 
  4. ^ "Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation". PRNewswire. Retrieved 2007. 
  5. ^ "SEC: Marketo, Inc". sec.gov. Retrieved 2013. 
  6. ^ Geron, Tomio (May 17, 2013). "Marketo Shares Pop More Than 50% In IPO". Forbes. Retrieved 2013. 
  7. ^ "Marketo's $20M buy of Insightera shows marketing automation software land grab continues". GigaOM Media. Retrieved 2013. 
  8. ^ "Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion". Marketo.com. 2016-03-15. Retrieved . 
  9. ^ "Marketo goes private so it can concentrate on its platform's future". MarTech Today. 2016-05-31. Retrieved . 
  10. ^ a b "Gartner Magic Quadrant for CRM Lead Management 2017". marketo.com. Retrieved 2017. 
  11. ^ Konrad, Alex (24 August 2017). "Marketo Will Move Entirely Onto Google's Cloud In New Multi-Year 'Alliance'". Retrieved 2017. 
  12. ^ "Marketo Brings Marketing Automation to Small Biz With Spark Solutions". The New York Times. October 11, 2011. 
  13. ^ "Marketo Buys Social Social Marketing App Developer Crowd Factory". techcrunch.com. Retrieved 2012. 
  14. ^ "Marketo Offers Launchpoint, an App and Services Network for the Marketing Nation". techcrunch.com. Retrieved 2012. 
  15. ^ "Inc 500: Marketo". inc.com. Retrieved 2013. 
  16. ^ "Most Promising Companies 2011". forbes.com. 
  17. ^ "Market Leaders Awards 2012". destinationcrm.com. 
  18. ^ "Next Big Thing 2012". wsj.com. 
  19. ^ "Customer Choice Awards 2012". salesforce.com. 
  20. ^ "CODiE Awards 2012". siia.net.co. 
  21. ^ "EMEA Awards 2012". bestinbizawards.com. 
  22. ^ "SLMA Most Influential 2012". 50mostinfluential.com. 
  23. ^ "Hire Power List 2012". inc.com. 

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


Marketo
 



 

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.


Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.


  Contact Us