Ministry of Community Development, Youth and Sports
Ministry of Community Development, Youth and Sports, Singapore
Ministry of Community Development, Youth and Sports (Singapore) (logo).jpg
Logo of the MCYS
Agency overview
Dissolved November 1, 2012 (2012-11-01)
Superseding agency
Jurisdiction Government of Singapore
Headquarters MCYS Building, 512 Thomson Road, Singapore 298136
Employees 5,063 (Estimated FY2011) [1]
Annual budget $1.83 billion SGD (Estimated FY2011)[1]
Ministers responsible
Agency executives
  • Chan Heng Kee, Permanent Secretary
  • Ong Toon Hui, Deputy Secretary
Child agencies
Website www.mcys.gov.sg

The Ministry of Community Development, Youth and Sports (Abbreviation: MCYS; Chinese?; Malay: Kementerian Pembangunan Komuniti, Belia dan Sukan) was a ministry of the Government of Singapore tasked with, from the government's point of view, building a "cohesive and resilient" society in Singapore.

On 31 July 2012, it was announced that MCYS would be restructured to become the Ministry of Social and Family Development (MSF). Several portfolios, such as Youth Development and Sports would be shifted to another new Ministry -- the Ministry of Culture, Community and Youth (MCCY). The change would become effective on 1 November 2012.

Agenda and goals

MCYS pursues social engineering campaigns of varying effectiveness. However, it also tries to encourage widespread youth participation, constructive social activity such as sport and volunteerism. It also tries to encourage acceptance of individual differences among youth.

MCYS has produced various campaigns to address issues such as filial piety to parents and the falling birthrate. Its three-minute short film promoting filial piety, in using more subtle and indirect artistic techniques compared to previous decades' campaigns, found local critical success and won MediaCorp's Viewer's Choice gold award and caused the page "Filial Piety" to receive over 40,000 likes on Facebook.

The MCYS seeks to make Singaporeans "socially responsible individuals", create "inspired and committed Youth" and is a ministry explicitly devoted towards family values ("strong and stable families"). It also seeks to create a "caring and active community" and to promote healthy, sportful lifestyles. It wishes to promote integration of people with disabilities into wider society, and prevent "youths-at-risk" from falling into juvenile delinquency. It also tries to encourage seniors to practice "active aging".

National Campaigns

References

  1. ^ a b "Head I: Ministry of Community Development, Youth and Sports" (PDF). Budget 2011: Revenue and Expenditure Estimates. Ministry of Finance, Singapore. March 2011. Retrieved 2012. 

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Ministry_of_Community_Development,_Youth_and_Sports
 



 

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.


Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your Digital Marketing and Technology knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

Visit defaultLogic's partner sites below:
PopFlock.com : Music Genres | Musicians | Musical Instruments | Music Industry
NCR Works : Retail Banking | Restaurant Industry | Retail Industry | Hospitality Industry

  Contact Us