Miva Merchant
Miva, Inc.
IndustryEcommerce Software
PredecessorHTMLScript Corporation

Miva Merchant

Miva, Inc.
HeadquartersSan Diego, CA, United States

Miva, Inc. is a privately owned ecommerce shopping cart software and hosting company with headquarters in San Diego, California and a data center in Tampa, Florida. Miva Merchant's ecommerce software runs on its proprietary scripting language, MIVA Script.


Miva Merchant began in 1996 as the HTMLScript Corporation. In 1997, the company released its first catalogue-based ecommerce product, KoolKat. Shortly after KoolKat's release, the name of the company was changed to Miva, Inc, and KoolKat was renamed Miva Merchant. Since that time, there have been several updates to Miva Merchant's core software, leading up to the most recent version, Miva Merchant 9. Just prior to the release of MM9, the company name returned to Miva, Inc.

In 2003 the company was purchased by FindWhat.com which changed its name to Miva, Inc in 2005.[1][2]

Present day

In 2007, the company underwent significant management changes, and was acquired by a group of investors and original Miva, Inc employees.[3] The company name was changed to Miva Merchant, Inc. at that time in order to differentiate itself from the original Miva, Inc.[4]

In 2008, Miva Merchant released Miva Merchant 5.5,[5] a core software update that added improved features and functionality.[]

In 2009, Miva Merchant became a certified provider with Chase Paymentech Orbital Gateway,[6] which allows merchants to accept real-time credit card transactions and multiple payment types via Chase with their Miva Merchant-powered storefront.

In 2011, Miva Merchant released an add-on mobile framework, and a streaming update for current customers (PR8), both of which were mentioned by Miva Merchant President and COO Rick Wilson in a July 19 interview with Practical Ecommerce.[7]

In January 2012, Miva Merchant was named one of the top ten e-commerce technology companies by BuiltWith Technology Usage Statistics.[8][9]

Over the years, Miva Merchant[10] has formed a number of strategic partnerships[11] with businesses specializing in email marketing, product reviews, and related ecommerce applications.

Each March, Miva Merchant hosts a conference[12] in San Diego, California, for developers, store owners, and other Miva Merchant community members.

In September 2014, Miva Merchant changed its company name back to Miva.[13]

Awards and Recognitions

Miva ranked 15 out of Union Tribune's Top 40 Workplaces in San Diego[14]

See also

MIVA Script


  1. ^ Robert Jaques (3 September 2003). "FindWhat.Com finds $8m for Miva". The Register. Retrieved 2012.
  2. ^ Janis Mara (January 5, 2004). "FindWhat Adds New Division, New Tool". ClickZ. Incisive Interactive Marketing LLC. Retrieved 2012.
  3. ^ "Miva Small Business Solutions Acquired". Web Host Industry Review. iNET Interactive. August 10, 2007. Retrieved 2012.
  4. ^ Michael Kerner (June 30, 2005). "Review: Miva Merchant 5". ECommerce-Guide.com. QuinStreet Inc. Retrieved 2012.
  5. ^ "MIVA Merchant 5.5 Released | Durrani Design | San Diego Website Design, Graphic Design & SEO - serving Solana Beach, Encinitas, Carlsbad & all San Diego County". Durrani Design. 2008-05-07. Retrieved .
  6. ^ "Chase Instant Storefront - Secure Ecommerce for Small Sellers". Auctionbytes.com. 2012-01-08. Retrieved .
  7. ^ "Miva Merchant President Discusses eBay, Facebook". Practical eCommerce. 2011-07-19. Retrieved .
  8. ^ "Plan an E-Commerce Website". findbestwebhosting. Retrieved .
  9. ^ "Ecommerce Technology Web Usage Statistics". Trends.builtwith.com. 2012-02-05. Retrieved .
  10. ^ "Miva Merchant | The Miva Merchant Review Guide | Miva Merchant Features, Miva Merchant Customer Reviews, Miva Merchant Expert Reviews". Zippycart.com. Retrieved .
  11. ^ "Listrak and Miva Merchant Join Efforts to Help Online Retailers Reduce Shopping Cart Abandonment". The San Francisco Chronicle. 2011-04-21.
  12. ^ PRWeb - Thu, Mar 10, 2011 (2011-03-10). "Annual Miva Merchant Conference Explores Links Between Ecommerce and Social Media - Yahoo! News". News.yahoo.com. Retrieved .
  13. ^ "Miva Makes Changes in Look, Location and More". sdbj.com. 2014-09-29. Retrieved .
  14. ^ "U-T San Diego Top Workplaces Awards 2014 Winners". UTSanDiego.com. 2014-11-06. Retrieved .

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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