Mobilegeddon

Mobilegeddon is a name given by webmasters and web-developers to Google's algorithm update of April 21, 2015. The main effect of this update is to give priority to web sites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.[1]

Google announced its intention to make the change in February 2015.[2]The Economist found the timing "awkward" because they said "It comes less than a week after the European Union accused the firm..." of anti-competitive behaviors.[3] In addition to their announcement, Google published an article on their Google Developers page to help webmasters with the transition titled "Mobile Friendly Sites".[4] Google claims the transition to mobile-friendly sites was to improve user-experience, stating "the desktop version of a site might be difficult to view and use on a mobile device."[4]

The protologism is a blend word of "mobile" and "Armageddon" because the change "could cause massive disruption to page rankings."[5] But, writing for Forbes, Robert Hof says that concerns about the change were "overblown" in part because "Google is providing a test to see if sites look good on smartphones".[6]

Search engine results pages on smartphones now show URLs in "breadcrumb" format, as opposed to the previous explicit format.[7]

Impact

Based on their data set, software company Searchmetrics found that the average loss of rankings for the non-mobile friendly sites measured was 0.21 positions on average.[8] Content marketing company BrightEdge has tracked over 20,000 URLs since the update, and is reporting a 21% decrease in non mobile-friendly URLs on the first 3 pages of search results.[9] According to Peter J. Meyers it was "nothing to write home about".[10]

See also

References

  1. ^ Sanders, Sam (2015-04-21). "Google's New Search Algorithm Stokes Fears Of 'Mobilegeddon'". National Public Radio. Retrieved . The change is only taking place on Google searches made on smartphones. 
  2. ^ Cellan-Jones, Rory (2015-04-21). "Google's 'mobilegeddon' - BBC News". BBC News. Retrieved . Google gave plenty of warning, telling developers about the change in a blog post in February and providing a simple tool to check whether sites were mobile 
  3. ^ "Mobilegeddon". The Economist. 2015-04-20. Retrieved . The timing is awkward... It comes less than a week after the European Union accused the firm... 
  4. ^ a b "Mobile Friendly Websites". Google Developers. November 15, 2016. Retrieved 2016. 
  5. ^ Curtis, Sophie (2015-04-20). "Google search overhaul could spark 'Mobilegeddon'". The Telegraph. Retrieved . ...could cause massive disruption to page rankings... 
  6. ^ Hof, Robert (2015-04-21). "Why Google's Mobilegeddon Isn't The End Of The World For Most Websites". Forbes. Retrieved . Overblown concerns ... Google is providing a test to see if sites look good on smartphones...  - Hof is referring to the Google Developer Mobile-friendly Test site
  7. ^ "Better presentation of URLs in search results". 16 April 2015. 
  8. ^ "Mobile Ranking Factors 2015". 
  9. ^ "Non-Mobile-Friendly Share of SERPs Decreases 21% with April 21 Mobile Algorithm Change". 
  10. ^ "7 Days After Mobilegeddon: How Far Did the Sky Fall?". 

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


Mobilegeddon
 
Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.


Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.


  Contact Us