Naver 2009 logo.svg
Type of site
Web portal
Owner Naver Corporation
Alexa rank 122 (June 5, 2017)[1]
Commercial Yes
Registration Optional
Launched September 12, 1999; 18 years ago (1999-09-12)[2]

Naver (Hangul: ) is a popular Web portal in South Korea, owned by Naver Corporation. Naver was launched in June 1999 by ex-Samsung employees, and it debuted as the first Web portal in Japan that used its own proprietary search engine. Among Naver's features is "Comprehensive Search", launched in 2000, which provides results from multiple categories on a single page. It has since added new services such as "Knowledge Search", launched in 2002. It also provides Internet services including a news service, an e-mail service, an academic thesis search service, and a children's portal. In 2005, Naver launched Happybean, the world's first online donation portal, which allows users to find information and make donations to over 20,000 civil society and social welfare organizations.

According to pitchone, Naver handled only 48% of websearches in South Korea in 2016.[3] (According to techforkorea, Naver handled 77% of all web searches in South Korea in July 2014[4]) Naver is the fifth most used search engine in the world, following Google search, Yahoo!, Baidu and Bing. More than 25 million Koreans have Naver as the default browser start page.[5] Naver launched its service in Japan in 2009, marking their first expansion out of Korea.[6]

In 2013, Lee Hae-jin, the chairman and chief strategy of Naver, saw his stake value hover above 1 trillion won (US$939.4 million) on the back of its messenger service LINE.[7]


The word "Naver" is a play on the word "navigator", that is a navigator of the Web.[]

The mascot of Naver is Hermes' hat. It provides to deliver information fast as Hermes.

Naver was incorporated in June 1999, launching the first South Korean search portal that used an internally developed search engine. In August 2000, it launched the "Comprehensive Search" service. which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, cafes, etc. This was five years before Google launched a similar offering with its "Universal Search."

In July 2000, Naver was merged with Hangame, South Korea's first online game portal, and in 2001 changed its name to NHN, or Next Human Network. The combination of the country's top search engine and the top game portal has allowed NHN to remain South Korea's largest Internet company, with the top market capitalization among companies listed on KOSDAQ,[8] in November 2008, NHN was transferred to the KOSPI market.

In the early days of Naver operation, there was a relative dearth of webpages in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the "Knowledge Search (hangul: )" service in 2002. In Knowledge Search, users pose questions on any subject, and select among answers provided by other users, awarding points to the users who provide the best answers. Knowledge Search was launched three years before Yahoo! launched its similar "Yahoo! Answers" service,[] and now possesses a database of over 80 million answer pages.

Over the years, Naver has continued to expand its offerings, adding a blog service in 2005, local information services and book search services in 2004, desktop search in 2005, and the webtoon (webcomic) service in 2006. From 2005-2007 it expanded its multimedia search services, including music and video search, Internet phone service and mobile search. On 1 January 2009, Naver released its new interface.

1 April 2013, Naver launched Newsstand to pursue fairness. Because Naver launched Newsstand, every News organization is able to edit News articles that appear on Naver.[9]

Junior Naver

Junior Naver (Hangul: ) shorted as Juniver (Hangul:) is a portal site aimed at kids similar to Yahooligans. It had special services such as Dongmul Nongjang (Animal farm), Pany Pang, Puppyred, e-mail, avatars, educational links, quizzes, stories, jokes, and a homework helper, but some services had ended. For example, Dongmul Nongjang ended on 30 June 2016, and Flash theater ended on 10 November 2016. Junior Naver utilizes a panel of experts and educators to filter out harmful content, with the aim of offering a safe Internet experience for children. Junior Naver also has a Q&A service aimed at children.

Junior Naver has been the only children portal site in Korea since 2015/5/19 when children portal site of Daum ( ) stopped its operation. Also, Yahoo's children portal site stopped its operation in 2012 because of the evacuation of Yahoo Korea

Main Menu
-Children's song
-Children's story
-English corner
-Kids entertainments

-Privacy Protect Education
-Game Land
-Game Mungchi
-Dinosaur land
-Science Travel
-Kkaemi ()
-Challenge Quiz King
-Children's song Land
-Children's story Travel
-Disney Game Zone
-Disney Princess
-Robot Car Poly
-Maple Story
-Monkey Land
-Batman Game Creator
-Ben 10 Game Creator
-Beat Party
-Gift Dinosaur Dibo ?
-Sketch Book
-Sticker Shop
-Prevent child sexual abuse (by Ministry of the Gender Equality & Family)
-Prevention of child abduction
-Avatar Land
-Hello Jadoo2
-Prevention of child missing
-Toddler Land
-Yoohoo & Friends( )
-Internet Ethics
-Schoolchild Land
-Naver Cafe
-Hello Cocomong()
-Pocket Monster
-Franky And Friends(? )
-Flash Theater
-Hello English

Naver Cafe

Naver Cafe (Hangul: ) is an area that allows Naver users to make internet communities. There are currently 10.5 million cafes running in May, 2017 and it has the most impact among Korean cafes.

Naver Comics

Naver Comics (Hangul?, also called "webtoon" ) is an area that provides Naver users with manhwa comics (webtoon) and original comic pieces. Naver started to provide people with webcomics named "Navertoon" in June 2006. Most significantly, it offers comic books, genre fiction, and free webtoons. Users must pay publishers to view their comic book and genre fiction contents. On the other hand, free manhwa, webtoon, is provided by professional artists weekly for free.

Naver promotes amateurs to be writers of the comic series through the process of rising in status. Status tends to be raised by being selected as "Best Challenge Manhwa" after posting "Challenge Manhwa" as amateurs. Comic books and genre fiction are provided by choosing either a flat rate plan or a meter rate plan. The flat rate plan can sometimes be limited according to seminal works. Users can either buy each piece one by one or buy 1day/7day/30day flat rate plan to enjoy comics through that period. Premium works can be limited to the flat rate plan by publishers. They must be paid by a credit provided by Naver, and it is called "Naver Coin". Naver Coins can be obtained by credit card payment, wire transfers, mobile phones, and gift cards that Naver accepts. It has a ratio of 1:1 with Korean currency. If users are interrupted while reading comics by system errors or maintenance, the interrupted periods will be paid back by doubling their hours.

Naver Blog

Naver blog service started with the name of "paper" in June 2003, and changed its name to "Naver blog" on 12 October 2003.[10]It has 23 million users in April 2016, and it has the most users in Korea.
Some blogs are called "power blog", and people who write them called "power blogger". Power bloggers should be careful when they write posts in their blogs, or their qualification for power bloggers could be re-claimed.

NHN Japan and Line

NHN Japan is the Japanese arm of NHN Corp. NHN Japan was established to oversee Hangame Japan, the Naver Japan portal, and the Japanese ISP and blog platform Livedoor. Then in 2011, it launched a new service, Line, that acquired a life of its own.

Line, a media messaging and VoIP application, was developed after the devastating 2011 T?hoku earthquake and tsunami. Widespread damage to Japan's telecommunications infrastructure obliged NHN Japan employees to rely on Internet tools to communicate. Engineers responded with Line, and in June the company released its new resource to the public. It reached 1 billion users in March 2016, and reached 215 million MAU(monthly active users) in December 2016.

The explosive success of Line led to the creation of Line Corporation in February 2013. Line Corporation, based in Japan, now houses Internet operations such as Line, Naver Japan, and Livedoor. Hangame Japan continues to develop electronic games, including those for the Line Game brand.[11]

A joint venture of NHN Corp and Line Corporation is Line Plus Corporation, also based in Japan. Line Plus is tasked with developing overseas markets. Line Corporation holds 60% of Line Plus shares with Korean parent NHN Corp holding the remaining 40%.[11]

Naver TV Cast

Naver TV Cast is a web broadcast network which mostly provides web dramas distributed by Naver.

Knowledge IN

Knowledge IN (Korean:), formerly Knowledge Search (Korean:?), is an information-sharing tool first launched in October 2002 for Naver users.[12] The tool allows users to just ask any questions and receive answers from other users. In this way, Knowledge Search was an early example of harnessing user-generated content to expand the amount of information available on the web, particularly in the Korean language. Bradley Horowitz, Vice President of Product Strategy at Yahoo!, has cited the South Korean experience with knowledge search as the inspiration for Yahoo! Answers, which was launched three years after Naver introduced the original service. As of January 2008, the Knowledge Search database included more than 80 million pages of user-generated information. As of 2012, there are 100 million questions uploaded.[13]

Knowledge IN has four sub-categories:

  • Knowledge Q&A - allows for general questions about anything, and has a lot of categories in itself.
    • Education, Academy
    • Computer communication
    • Games
    • Entertainment, Art
    • Life ( Everyday life)
    • Health
    • Society, Politics
    • Economy
    • Travel
    • Sports, Leisure
    • Shopping
    • Local Q&A - allows people to ask for local information such as good restaurants, cheap stores, and real estate.
    • Agony Q&A - for people seeking advice on relationships, love, career, and sex (with anonymous posting enabled.) While Knowledge Q&A and Local Q&A provide factual answers, Agony Q&A usually returns more opinionated responses.
    • Juniver Q&A - has questions for children
  • People - shows people who answer a lot of questions in certain subjects.
  • Best questions - shows questions that people can have a lot of interest.
  • Open Dictionary - is a database of informative articles generated by users. Users can create an article alone, or enable other users to collaborate to create a thread of articles on the same subject. In addition, the user may add his or her own answers from Knowledge Q&A to Open Dictionary.

Naver Papago

It is translation service in Naver. Naver's self-artificial neural network translation system called 'N2MT' is applied to Papago service. It can translate Korean, English, Chinese, Japanese, Spanish, French.

Naver Language Dictionary

There are 34 categories, including English, Korean, Chinese, Chinese characters, Japanese, Global Communication, Vietnamese, Uzbek, Indonesian, Thai, Arabic, Cambodian, Tamil, Mongolian, Hindi, Persian, Nepali, Swahili, French, German, Spanish, Russian, Italian, Latin, Portuguese, Turkish, Georgian, Albanian, Ukrainian, Romanian, Dutch, Swedish, Hungarian, Polish, Czech currently(May 30, 2017). It has the most languages among Korean dictionaries. Handwriting recognition is supported in Japanese, Chinese, and Chinese characters. Naver decided to invest 10 billion won for the development of language dictionaries for five years from 2016. There is a mobile application both in iOS and Android.

Naver Encyclopedia

Naver Encyclopedia mainly uses the database of Doosan encyclopedia, and contains about 2500 different dictionaries. It is a collection of many dictionaries, so there are many duplicate contents.

Controversy & Criticism

Real-time search result manipulation criticism
It is suspected that Naver is manipulating various search results, including popularity ranking. In particular, the suspicion of search manipulation related to politicians is constantly being raised, and it has been revealed that the search manipulation request was actually received. Since Naver occupies 80% of the search share, it is pointed out that certain political powers can use Naver's search statistics as a political weapon, using it unilaterally.

Closure of Search
Naver's closeness is also frequently to be talked. The company's Knowledge iN, blogs, and other sites are prevented from being searched by other search sites. This is the operation of a "cage" site to maximize its advertising revenue. There are many indications that Naver doesn't follow the trend that the Internet is opened to the world. Finally, in April 2011, the second and third place in the Korean portal site Daum and Nate decided to conclude a Memorandum of Understanding to open a search for services such as café / blog / lately, but Naver did not participate. In the case of news-sharing services, Daum could be shared through me2day, Cyworld, Twitter, Facebook, etc., but Naver allowed only me2day until February 16, 2012. Now that the me2day service has ended, it is possible to share external services such as Twitter and Facebook.

Acknowledging copyright infringement
There is a criticism that it helps to promote unauthorized promotion for the activation of knowledge-based services. In other words, if you look into the knowledge iN service, if you ask any question, the previous answer is that the text has not been changed, or the previous question has been slightly changed by other people. It is a factor that deteriorates quality of the iN service

Controversy over Internet alley market
From the beginning of 2013, there has been a consensus that the voice of criticism has been added to Naver's expansion like an octopus. Up until now, Naver has increased its Internet business area by one, including price comparison, computer vaccine, real estate listing, open market, app store, and comics, based on domestic search share of more than 70%. As a result, the existing small and medium-sized Internet companies that have been providing related services have been criticized that Naver has used the dominant position of the market and violated the Internet alley market. In response to this controversy, Naver acknowledged the fact and decided to terminate services such as Wing Spoon, Naver Kitchen, and Wannabe. Since then, Naver has concluded a business agreement with the aim of strengthening the competitiveness of small businesses.

See also


  1. ^ " Site Info". Alexa Internet. Retrieved . 
  2. ^ " WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved . 
  3. ^ "The Search Monitor's New Release: South Korea's Naver Search Engine". The Search Monitor. 2015-11-11. Retrieved . 
  4. ^
  5. ^ "Naver's new format hits newspapers". 2012-05-24. Archived from the original on 2014-03-28. Retrieved . 
  6. ^ "naver japan". 
  7. ^ "NAVER chief's stake value tops 1 tln won". The Korea Observer. 16 October 2013. Retrieved 2013. 
  8. ^ "? : ". 
  9. ^ "". Retrieved . 
  10. ^ Naver service history in Naver public website
  11. ^ a b Matt Brian (6 February 2013). "NHN Japan Spins Off LINE, Targets International Expansion". The Next Web. Retrieved 2014. 
  12. ^
  13. ^ " iN". Retrieved . 

External links

Media related to Naver at Wikimedia Commons

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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