Pay To Click

Paid to click (PTC) is an online business model that draws online traffic from people aiming to earn money from home. PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.

Controversies

The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers.[1] With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine valid clicks from fraudulent ones.[2]

See also

References

  1. ^ Click Fraud. Businessweek.com (2006-10-02). Retrieved on 2011-10-30.
  2. ^ Kate DuBose Tomassi Google's Click Fraud Settlement Seen As Non-Event. Forbes.com. 03.09.06

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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