Type of businessPrivate
Type of site
Social Networking
Available inEnglish
FoundedLondon, UK
Area servedWorldwide
Founder(s)Azeem Azhar
Alexa rankNegative increase 50,271 (April 2014)[1]
LaunchedFebruary, 2010
Current statusPart of Brandwatch (Dec. 2014)

PeerIndex is a London-based company providing social media analytics based on footprints from use of major social media services (currently[when?]Facebook, LinkedIn, Quora, and Twitter). Part of an emerging group of Social Media Analytics providers,[2] PeerIndex helps social media contributors assess and score their influence and benefit from the social capital they have built up. PeerIndex currently tracks approximately 45 million Twitter profiles, making the company one of the leaders in its sector.[3]

PeerIndex was founded in 2009 by Azeem Azhar, a former journalist and Reuters executive, Ditlev Schwanenflügel, a former McKinsey consultant and Bill Emmott (the former Editor-in-chief of The Economist) backed by a number of internet investors.


PeerIndex measures influence by measuring Activity, Audience and Authority.[4] These metrics have been chosen to maximize relevance and insight, while minimizing vulnerability to gaming, spambots and other noise.[5]

Authority measures how relevant your activity is to the community. The Authority measure is boosted whenever others like, comment and/or engage with your activity.

Audience measures reach relative to the rest of the population, while activity measures activity compared to the rest of the population.

Similar metrics


  1. ^ " Site Info". Alexa Internet. Retrieved .
  2. ^ Stephanie Rosenbloom (June 26, 2011). "Got Twitter? You've Been Scored?". New York Times. Retrieved 2011.
  3. ^ Mike Butcher (June 22, 2011). "PeerIndex hits 45m profiles". TechCrunch. Retrieved 2011.
  4. ^ Alex Braunstein (June 8, 2011). "Comparing Alternatives". Retrieved 2011.
  5. ^ Simon Cast (March 19, 2011). "PeerIndex Methodology". Archived from the original on 4 February 2012. Retrieved 2011.
  6. ^ Hall, Sharon Hurley (January 14, 2013). "3 Dashboard Tools That Measure Social Media Engagement". The Daily Egg.
  7. ^ a b c Hall, Sharon Hurley Hall (June 4, 2013). "Don't Like Klout? 12 Other Ways to Track Social Media Influence and Engagement". The Daily Egg.
  8. ^ a b Hall, Sharon Hurley (January 14, 2013). "3 Dashboard Tools That Measure Social Media Engagement". The Daily Egg.
  9. ^ Perez, Sarah (February 5, 2013). "Influitive Acquires Social Inbox Startup Engagio To Aid In 'Advocate Marketing' Opportunities". TechCrunch.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us