Piwik (pronounced ) is a free and open source web analytics application written by a team of international developers that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis. As of July 2017, Piwik was used by over 1,000,000 websites, or 1.3% of all websites, and has been translated to 54 languages. New versions are released regularly.
Matthieu Aubry receiving an award for Piwik at the 2012 New Zealand Open Source Awards
Piwik was released in London, late 2007 (first alpha release) as a replacement for phpMyVisites, with full API support, a cleaner UI, modern graphs, better architecture and better performance. On 21 November 2008, SourceForge.net announced the availability of Piwik as a hosted application for developers. Piwik was selected SourceForge.net's Project of the Month for July 2009. In August 2009, Piwik was named among the best of open source enterprise in InfoWorld's 2009 Bossie Awards. First Piwik Mobile App was launched in August 2010 as version 1.0.
Piwik reached one million downloads in June 2012, and in December 2012 Piwik started crowdfunding for requested new features..
In 2016, Piwik's creator, Matthieu Aubry started InnoCraft Ltd. a company offering Piwik services for professionals including the possibility to host Piwik in the cloud and to buy premium plugins (Heatmap and Session recording, Search Engine Keywords, A/B Testing, Form Analytics). During the same year, Piwik opened the marketplace for paid plugin subscriptions, allowing developers from all over the world to sell premium plugins.
Piwik displays reports regarding the geographic location of visits, the source of visits (i.e. whether they came from a website, directly, or something else), the technical capabilities of visitors (browser, screen size, operating system, etc.), what the visitors did (pages they viewed, actions they took, how they left), the time of visits and more.
In addition to these reports, Piwik provides other features for analysis of the data it accumulates, such as:
- Accurate Time Spent Measurement - a feature to measure time spent on a page more accurately
- All Website Dashboard - the ability to view all your main
- Annotations - the ability to save notes (such as one's analysis of data) and attach them to dates in the past
- Campaign Tracking - the ability to track specific advertising campaigns
- Content Tracking - the ability to follow specific metrics for a banner
- Custom alerts - a feature that sends an email when metrics reach a specific value
- Custom Dimensions - the ability to attach any data
- Custom Variables - the ability to attach data, like a user name, to visit data
- Customizable Dashboard - add and/or remove different widgets on your dashboard to follow the indicators you want
- E-commerce - the ability to track if and how much people spend on a website
- Event Tracking - the ability to track specific actions such as a click on any element of page
- Geolocation - the ability to locate visitors at the world, country, region, city level
- Goals - the ability to set goals for actions it is desired for visitors to take (such as visiting a page or buying a product). Piwik will track how many visits result in those actions being taken
- Page Overlay - a feature that displays analytics data overlaid on top of a website
- Real Time Data - the ability to see in real time, visitors browsing your website
- Row Evolution - a feature that displays how metrics change over time within a report
- Scheduled Email Reports - a feature that sends by email the report you want according to a specific schedule
- Site Search Analytics - a feature that displays the search request within your internal search engine
- Site Speed & Pages Speed Reports - a feature that measure how much time your website delivers contents to visitors
- Transitions - a feature similar to Click path-like features that allows one to see how visitors navigate a website, but different in that it only displays navigation information for one page at a time
- Visitor Profile - a feature that displays the different actions every user performed
Piwik also provides features that are not directly related to analyzing web traffic, including:
- Privacy Options - the ability to anonymize IP addresses, purge tracking data regularly (but not report data), opt-out support and Do Not Track support. In Germany, 13% of .de websites use Piwik because of these options.
- Scheduled Reports - reports sent regularly by e-mail or text message
- Log Importing - a script is also provided that imports data from web server logs
- the API - every report is accessible through a web API as well as almost every administrative function, and programs can be created to use this API
- the Mobile App - a free mobile app is provided so users can access their analytics data on their phone
Piwik can also be integrated with third-party apps including CMSes such as WordPress  or Drupal, E-Commerce apps such as Magento or PrestaShop, bulletin board systems such as phpBB, and more.
The Piwik community has also created several plugins that can be used to augment Piwik. There are currently 58 third-party plugins.
The developers of Piwik offer commercial services including yearly support plans, training, managed hosting and general Piwik-related consulting (for installation, system configuration and maintenance, scaling and custom development).
Those services include premium features such as:
- Media Analytics - the ability to track interactions with medias such as video and audio.
- WooCommerce Analytics - a plugin to track easily e-commerce transactions for WordPress WooCommerce websites.
- Heatmap & Session recording - video recording of each session on your website. Clickmap included.
- Login Saml - a plugin which allows users to log in using the SAML Identity Provider (IdP).
- Search Engine Keywords - a plugin to push keywords from the Google Search Console and Bing Webmaster tools.
- Funnels - a feature showing where your visitors left the conversion process.
- Users Flow - a visual representation of the most popular pages or screens your visitors are going through.
- A/B Testing - a plugin to test different versions of your pages or screens of your app.
- Form Analytics - a feature which track forms sent and which fields have been filled.
- Activity Log - track automatically all major activity within your Piwik installation.
- White Label - a feature which removes all Piwik-branded widgets.
- Roll-Up Reporting - the ability to track several Piwik websites within one.