|Editor||Kevin J. Delaney|
|Key people||Jay Lauf|
|Alexa rank||1827  (Global, October 2017)|
|Launched||September 24, 2012|
Quartz (qz.com) is a news website owned by Atlantic Media. It launched in 2012 and operates editions in Africa and India. Quartz is a free digital news publication with no paywalls or registration.
Quartz targets high-earning readers, calling itself a "digitally native news outlet for business people in the new global economy". 60% of its readers access the site via mobile devices, and 40% of its readers are outside the United States.
According to AdAge, Quartz made around $30 million in revenue in 2016, and employed 175 people. The same year, Harvard's Nieman Lab described Quartz as "among the fastest-growing and most closely watched digital news sites".
According to a press release, the name "Quartz" was chosen for reasons related to its branding and the unusual combination of two infrequently used letters, "q" and "z", in the title.
On September 24, 2012, Quartz launched its website, qz.com. The site was designed to deliver content primarily to mobile and tablet users. Its founding team members were from news organizations including Bloomberg, The Economist, The New York Times, and the Wall Street Journal. According to its website, Quartz's team reports in 115 countries and speaks 19 languages. The publication was initially led by Kevin Delaney, a former managing director of WSJ.com, Zach Seward, a former WSJ social media editor, and Gideon Lichfield, a global news editor from The Economist, among other editors.
Quartz's main office is located in New York. It also has correspondents and staff reporters based in London, India, Hong Kong, Thailand, Los Angeles, Washington, D.C., and elsewhere.
In 2015, it launched Atlas, a chart-building platform. The publication has since launched Quartz at Work, a vertical that focuses on careers and the workplace, and Quartzy, a culture and lifestyle vertical.
In traditional newspaper "beats", news is divided into sections such as domestic, business and finance, and world economy. However, Quartz is structured around a collection of phenomena or "obsessions". Quartz Global News Editor Gideon Lichfield wrote that instead of using a fixed beats structure, its newsroom is structured around a collection of phenomena or patterns, trends, and seismic shifts that shape the world its readers live in. That structure, according to Lichfield, allows the organization to follow larger phenomena and adapt to pattern changes more quickly. 
Quartz extensively uses charts, created through their Atlas tool. The tool is also now used by many media organizations, including NPR, The Wall Street Journal, The New Yorker, CNBC, The Press-Enterprise, New Hampshire Public Radio, NBC News, and FiveThirtyEight.
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