Real Story Group

Real Story Group
Privately held
IndustryMarket research
Founded2001 by Tony Byrne
3470 Olney-Laytonsville Road, Suite 131 Olney, MD

Real Story Group, known as CMS Watch until February 2010,[1] is a digital workplace and marketing technology analyst firm headquartered in Silver Spring, United States with offices in Boston, New York City, Philadelphia, Washington DC, Bangalore, and Delhi. The company provides advisory services to buyers of business technology and publishes reports on various areas including web content management, enterprise mobile platforms, digital marketing technology, enterprise search, digital asset management, media asset management, SharePoint, and social software. The company asserts that unlike many other market players, it works only for technology solutions buyers and never for vendors.[2]

The company has been founded by Tony Byrne, a software analyst.[3]

Real Story Group has a reputation in the tech media for being comparatively more critical of technology vendors than other analyst firms, for example, criticizing Google's Enterprise Search Appliance for putting "marketing a couple of steps ahead of engineering,"[4] noting the "unreal expectations created by sales messages about the advantages and benefits of Digital Asset Management systems," [5] and warning customers about vendors touting expansive marketing suites.[6]

Media firms have also tended to take note of Real Story Group's "Vendor Maps." [7]


  1. ^ "Welcome to the Real Story Group". Retrieved 2010.
  2. ^ "CMS Watch - About Us". Retrieved 2013.
  3. ^ Tony Byrne < Real Story Group Analyst. Retrieved on 20 October 2011.
  4. ^ "Google Search Appliance Fades Away". Retrieved 2016.
  5. ^ "What to Expect of Digital Asset Management in the near Future?". Retrieved 2016.
  6. ^ "Tony Byrne: There's No Such Thing as a DX Platform #DXS15". Retrieved 2016.
  7. ^ "Real Story Group Maps Digital Workplace, MarTech Space". Retrieved 2015.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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