Private, parent company Tecnica Group[1]
IndustrySporting Goods[2]
FoundedMinnesota, incorporated 1982 as Ole's Innovative Sports[3]
FounderBrennan Olson
Scott Olson[2]
HeadquartersWest Lebanon, New Hampshire[2]
Area served
Key people
Rollerblade USA
Jeremy Stonier(Co-President)
Stephen Charrier(Co-President)
Pamela Kidder(CFO)[2]
RevenueIncreaseUS$ Estimated $20 million (2008)[2]
Number of employees
27 (2008)[2]
A rollerblade skate

Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Giavera del Montello, Treviso, Italy.[4][5]

The company was started by Scott Olson (b. 1960) and Brennan Olson (b. 1964) in Minneapolis as Ole's Innovative Sports; when they sold the company, it became Rollerblade, Inc.[6] and has changed hands over time between Nordica, Benetton Group and Tecnica.[7]

Even though the long established Roces company was the first to manufacture in-line skates in 1981,[8] their distribution was limited to Italy and Central Europe for the first few years. For the first few years after Rollerblade was developed, Rollerblade, Inc. were the only manufacturer of in-line skates that had worldwide distribution. This allowed Rollerblade, Inc. to capitalize and grab a huge percentage of the world market share and almost total dominance of the North American market with their aggressive advertising campaigns and sponsored in-line-only sporting events.[9]

Rollerblade, Inc. manufactures different types of skates, such as those for aggressive skating, fitness, or recreational use with removable "walkable" liners, as well as adjustable skates for younger bladers.[10]


  1. ^ "Rollerblade brand skates over to Tecnica - Hardlines - Brief Article". DSN Retailing Today. 2013.
  2. ^ a b c d e f "Rollerblade USA Corp. Company Profile". Yahoo. Archived from the original on 18 December 2014. Retrieved 2016.
  3. ^ "History of Rollerblade, Inc. - FundingUniverse". Retrieved 2016.
  4. ^ U.S. Patent and Trademark Office (July 15, 1984). "Trademark Applications and Registrations Retrieval". Retrieved .
  5. ^ "Rollerblade: Good things come to those who skate". Philadelphia Inquirer. 18 July 2005. p. C11. Retrieved 2012.
  6. ^ Lemelson-MIT (August 1997). "Inventor of the Week Archive:Jake golden & Scott & Brennan Olson (spelling corrected per". MIT School of Engineering. Retrieved .
  7. ^ Skate Log (February 5, 2003). "Benetton Confirms Selling Rollerblade". Retrieved . and DSN Retailing Today via Find Articles (March 24, 2003). "Rollerblade brand skates over to Tecnica". DSN Retailing Today. Retrieved .[permanent dead link]
  8. ^ "Roces". Retrieved 2016.
  9. ^ "Rollerblade - About Us - en - International". Retrieved 2016.
  10. ^ "Skates". Rollerblade. Tecnica Group S.p.A. Retrieved 2014.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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