Type of site
Social network service
OwnerMacroView (1996-1999) YouthStream Media Networks (1999-2001)
Created byAndrew Weinreich
Alexa rankNegative increase 19,062,047 (April 2015)[1]
Launched1997; 21 years ago (1997)
Current statusUp and Running was a social network service website that lasted from 1997[2] to 2000[3] and was based on the Web of Contacts model of social networking. It was named after the six degrees of separation concept[4] and allowed users to list friends, family members and acquaintances both on the site and externally; external contacts were invited to join the site. Users could send messages and post bulletin board items to people in their first, second, and third degrees, and see their connection to any other user on the site. It was one of the first manifestations of social networking websites in the format now seen today. Six Degrees was followed by more successful social networking sites based on the "social-circles network model" such as Friendster, MySpace, LinkedIn, XING, and Facebook.

People who confirmed a relationship with an existing user but did not go on to register with the site continued to receive occasional email updates and solicitations.

MacroView (later renamed to SixDegrees), the company that developed the site, was founded by CEO Andrew Weinreich in May 1996[5] and was based in New York City. At its height, SixDegrees had around 100 employees, and the site had around 3,500,000 fully registered members.[6] The site was bought by YouthStream Media Networks in December 1999 for $125 million.[7][8] SixDegrees shut down one year later in 2000, then brought back a few years later.[3]


  1. ^ "Alexa Ranking". Alexa Internet. Retrieved 2015.
  2. ^ boyd, danah m; Ellison, Nicole B. (2007). "Social Network Sites: Definition, History, and Scholarship". Journal of Computer-Mediated Communication. 13 (1). Retrieved 2012.
  3. ^ a b Barker, Melissa (2012). "10". Social Media Marketing: A Strategic Approach (1st ed.). Cengage Learning.
  4. ^ "TECHNOLOGY & MEDIA: PATENTS; Idea for Online Networking Brings Two Entrepreneurs Together - New York Times". 2010-11-02. Retrieved .
  5. ^ "Then and now: a history of social networking sites". 2014-02-04. Retrieved .
  6. ^ Kirkpatrick, David (2010). The Facebook Effect: The Inside Story of the Company That Is Connecting the World. Simon & Schuster. ISBN 1439102120.
  7. ^ Angwin, Julia (2009). Stealing MySpace: The Battle to Control the Most Popular Website in America. Random House. p. 52.

Further reading

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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