Digital success starts with a plan that reflects capabilities, objectives, markets and a willingness to challenge assumptions. defaultLogic leverages technology, research and the experience of our consultants to create a digital blueprint for our clients. Through strategic testing, our clients quickly identify and develop assets that support their planning and decision-making process. Together, we create a Digital Strategy that serves as the foundation for online success.
defaultLogic offers a holistic approach to online markets. This is possible because we have a complete toolbox and are focused on Conversion Optimization. We've helped clients grow their business through SEO and Paid Search. We've helped grow online sales via Email , Display Advertising, Social Media and Content . Through strategic testing and experience engaging markets, we identify tactics that work -- that can be scaled and defended.
defaultLogic designs, develops and implements web-based technology that works. Our team uses an Agile Development process to deliver solutions that meet the needs of our clients. We've developed web applications for retailers, financial service companies, governments, manufacturers, distributors and start-ups. Employing the latest technology, defaultLogic helps clients to build and optimize their Digital platform.
We have over 20 years experience helping retailers build, market and manage their digital business. We've worked with leading retailers, distributors and manufacturers to engage and convert online consumers. defaultLogic has developed, implemented and managed digital strategies that enabled products and retail brands to succeed -- even in a down economy. We understand the technology, tactics, and processes for Digital Retail success.
defaultLogic enables clients to develop the skills to succeed in a digital environment with a hands-on approach to learning. Training is offered on Digital and Web Technology by experienced professionals. Our instructors are subject matter experts who've taught at the graduate and undergratuate level. Clients are given the tools and guidance to apply what they learn to meet business objectives.
Helping businesses to succeed online is our passion. Our consultants have developed digital strategies, processes, tactics and technology that generate profitable revenue. We've led the efforts of Top 500 e-Retailers and helped create Top 1,000 e-Retailers. We've worked with B2B and sales-driven organizations to increase leads and reduce noise in the conversion funnel. We have a track record and know what digital success looks like.
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According to a survey by Chief Marketer, 68% of B2B marketers are testing personalization of content or offers. 66% are testing based on types of content engaged with and 53% focus personalization on job function and title.
59% of B2B marketers learn about the audiences via keyword research. 54% gain audience insights via social listening and website analysis. Customer feedback is cited by 50% of marketers, followed by competitive analysis (49%).
Based on an analysis of 6.6 billion email sends from retailers by MailChimp, it may be a bad idea to purge inactive subscribers from your lists. Those who didn't open or click on emails had a higher order frequency and order value than active subscribers. Perhaps, just seeing an email in their inbox was enough to inspire action.
A survey of 284 marketing influencers by Ascend2 asked participants about the most important data-driven marketing objectives. 51% responded that basing more decisions on data analysis is the most important objective.
Marketers and agency professionals report that reachning potential customers in a meaningful and compelling manner is the top challenge. Slightly behind this challenge is accurate and reliable measurement and reporting.
Being seem in paid search increases brand awareness, according to a study by Google and Ipsos. Across 12 verticals, a 6.6% lift in top-of-mind brand awareness was reported. Automotive and B2B increased brand awareness by 9% points. CPG increased by 8% and retail by 6%.
According to a survey of business professionals, thought leadership is driven by the quality or nature of research analysis and the credibility of data (55%). Only 5% assign trust to the media/public profile of information provider.
71% of marketers cite attributing social and content to revenue as the top challenge in proving ROI. A distant second is aligning KPIs with business goals (49%), followed by attributing leads to revenue (47%).
B2B and B2C marketers surveyed provide insights on improving the customer experience. The top issue for B2B marketers was making the experience as valuable as possible (32%), while B2C marketers view personalization and relevance (28%) as the key to improvement.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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