Spil Games
Spil Games
Private
Industry Video game development
mobile games
interactive entertainment
Founded 2001
Founders
  • Peter Driessen
  • Bennie Eeftink
Headquarters Hilversum, Netherlands
Key people
Timm Geyer (CEO)
Website www.spilgames.com

Spil Games is a privately owned company based in Hilversum near Amsterdam in the Netherlands and has more than 150 employees.[] The company publishes free-to-play games for iPhone, iPad and Android devices.[1] The company also publishes games for the web and Facebook.[2]

History

Spill Group was formed by two Dutch entrepreneurs Peter Driessen and Bennie Eeftink in 2001. The first online games website was launched in 2004, in the Dutch market. At this time, the target audience was mostly teenager girls.

In 2007 Spill Group acquired a majority share in the Chinese game development company zLong and began producing games. In 2007, portals were also expanded to the US and UK.

The 2008 acquisition of the MMO (massive multiplayer online) site/community, onrpg.com, moved the company into the MMORPG segment.

In July 2008, Spill group changed the company name and rebranded to Spil Games.

In total, Spil Games expanded its segmented and localized approach with more than 50 websites where people can play games online in 20 languages.

In May 2014 the company announced that it will let go of a substantial portion of its work force - 90 out of 240 full-time positions - as a result of a move from website to mobile and tablet games.[3]

In September 2014, the company reorganised, closing its Dutch development studio and concentrating on mobile game publishing.[4]

Turnaround

In February 2015, a new CEO was appointed. Tung Nguyen-Khac had been CEO of the gaming division of the German television company ProSiebenSat1. Venturebeat said of the move: "With the mobile-gaming industry growing to $25 billion in 2014, it's not surprising that a company like Spil would look for new leadership to help get a bigger piece of that action."[5] On 16, August, 2016 Spil Games announced it achieved 100 million downloads in the last 12 months. PocketGamer said of the announcement that Spil "had originally hoped to reach this milestone by the end of 2016, and has now revised its goal up to 150 million for the end of the year"[6]

By February 2017, the company had achieved 200 million mobile downloads.[7] This grew to 250 million by July 2017.[8] The company announced it hit 300 million installs in March 2018 with the growth being 95% organic. VentureBeat stated this is, "a testament to the company's method of testing titles on the web and then reposting the most popular titles as mobile apps.[9]

On 24 May, 2018 it was announced Spil's COO Timm Geyer had been named the company's new CEO.  As reported by PocketGamer.biz[10] his focus will be building on Spil's strategy of bringing its most successful web IPs to mobile.

New games

In the first part of 2016, the company announced and launched several game brands.

In February 2016, it purchased the rights to the classic game Creatures[11]

In April 2016, Atari founder Nolan Bushnell announced that he would be working with Spil to develop several new mobile games[12]

Europacorp, Luc Besson's film studio, selects Spil Games to create the official mobile game for Valerian and the City of a Thousand Planets, the director's upcoming $180M sci-fi movie.[13] The company revealed the first details about the game in May 2017.[14]

Facebook chooses[15] Spil Games as a launch partner for Instant Games on 29 November. Spil's Endless Lake is one of 17 games to be featured in Instant Games where players can play games directly on Messenger or their Facebook News Feed. Three weeks later Facebook named Endless Lake as on its Games of the Year.[16] Spil Games launched its second Instant Games, Tomb Runner in April 2017.[17]

In May 2017, Spil Games launches Operate Now: Hospital a hospital simulation game for iOS and Android.[18] The game exceeded 10 million installs in 6 months.[19]

Spil Games publishes Mahjong Crimes in November 2017; a new game bringing together Mahjong solitaire and the murder mystery Murder on the Orient Express by Agatha Christie.[20]

Audience

In mobile, the company started from nowhere and had 50 million installs in 2015.[21] By February 2017, the company had achieved 200 million mobile downloads.[22] In March 2018 the company hit 300 million installs. [23] Installs are driven by games like the Troll Face Quest series, which has racked up 100 million installs, Uphill Rush, which has garnered 25 million downloads, and Operate Now: Hospital, which has 15 million.[24]

Its games are also beginning to reach significant social and messenger audiences on Instant Games from Facebook. Endless Lake has reached close to 40 million unique users to date since launching in November 2016.[25]

Games

Mobile Games

Spil's top mobile games in the Apple App Store and Google Play include:

  • Mahjong Crimes
  • Operate Now: Hospital
  • The Troll Face Quest series
  • Uphill Rush
  • My Dolphin Show

Web Games

The company publishes thousands of web games through its web portals. These include:

o GamesGames.com

o Agame.com

o GirlsGoGames.com

o A10.com

o Mousebreaker

References

  1. ^ "Home". Spil Games. Retrieved . 
  2. ^ "Home". Spil Games. Retrieved . 
  3. ^ "Spil Games rond reorganisatie af en sluit interne studio | Nieuws | Entertainment Business". www.entertainmentbusiness.nl. Retrieved . 
  4. ^ "Nieuws week september 1 2014 (36) | Entertainment Business". www.entertainmentbusiness.nl. Retrieved . 
  5. ^ "Spil Games gets new mobile-savvy CEO to oversee social-gaming transition from Facebook". VentureBeat. Retrieved . 
  6. ^ Cowley, Ric (August 16, 2016). "PocketGamer.biz". 
  7. ^ "Jobs in Games: Spil Games' Franz Stradal on how to get a job as a VP of Content". pocketgamer.biz. Retrieved . 
  8. ^ "VALERIAN: CITY OF ALPHA Is Now Available For Free on iOS and Android! Watch The NEW Trailer! | Rama's Screen". www.ramascreen.com. Retrieved . 
  9. ^ "Spil Games hits 300 million mobile game installs without much paid advertising". VentureBeat. 2018-03-08. Retrieved . 
  10. ^ "Spil Games promotes from within for new CEO". pocketgamer.biz. Retrieved . 
  11. ^ "Spil Games announces Creature Family, a F2P reboot of the AI classic for 2017". pocketgamer.biz. Retrieved . 
  12. ^ Levy, Ari (2016-04-28). "Atari founder Bushnell jumps into mobile with Spil Games". CNBC. Retrieved . 
  13. ^ "'Valerian' Mobile and Web Games to Be Created by Spil Games". The Hollywood Reporter. Retrieved . 
  14. ^ "Exclusive: First look at new Valerian and the City of a Thousand Planets mobile game". SyfyWire. 2017-05-10. Retrieved . 
  15. ^ "King, Zynga, Konami and more launch 17 games on Facebook's Instant Games platform". pocketgamer.biz. Retrieved . 
  16. ^ "How Facebook Instant Games powered Endless Lake to 12 million users in three weeks". pocketgamer.biz. Retrieved . 
  17. ^ "Spil CEO on Facebook Instant Games: "We think it has the potential to be a massively significant gaming platform"". pocketgamer.biz. Retrieved . 
  18. ^ Yildiz, Sinan (2017-05-27). "Operate Now: Hospital Updated: Reduced Building Costs, Fixed Missions and Better Dialogues - AppInformers.com". App Informers - iOS, Android, and Amazon Appstore News. Retrieved . 
  19. ^ "Spil Games' surgery simulator Operate Now: Hospital racks up 10 million downloads in six months". pocketgamer.biz. Retrieved . 
  20. ^ "Play a Familiar Game in a Whole new way in 'Mahjong Crimes' -". The Good Men Project. 2017-11-09. Retrieved . 
  21. ^ "MCV UK". MCV UK. Retrieved . 
  22. ^ "PocketGamer.biz". 
  23. ^ "Dutch publisher Spil Games racks up 300 million downloads on mobile". pocketgamer.biz. Retrieved . 
  24. ^ "Spil Games breaks 300 million downloads". GamesIndustry.biz. Retrieved . 
  25. ^ "About Spil Games - Spil Games". Spil Games. Retrieved . 

Sources

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Spil_Games
 



 

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