Industry CRM Software
Founded California 2004

Clint Oram, John Roberts,

Jacob Taylor
Headquarters Cupertino, California
Key people
Larry Augustin (CEO 2009-present)
Products Sugar Community Edition, Sugar Professional, Sugar Corporate, Sugar Enterprise and Sugar Ultimate
Revenue ~$96 million (2012)[1]
Number of employees

SugarCRM is a software company based in Cupertino, California. It produces the web application Sugar, a customer relationship management (CRM) system.

SugarCRM's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.

The company operates a number of websites, including its commercial website and Sugar Exchange (for third-party extensions), and user forums. As of 2017, SugarCRM reported two million users.[3]

In February 2014, in a blog post that provoked a strong reaction from the development community, SugarCRM announced that they would no longer be releasing new open-source versions of their Community Edition application; from now on this would be a bug-fix-only application.[4]


From left to right, Jacob Taylor, John Roberts and Clint Oram in 2004

John Roberts conceived of the idea and name of SugarCRM while riding his mountain bike named Sugar in the Santa Cruz Mountains. Clint Oram, John Roberts, and Jacob Taylor started full-time work on the SugarCRM open source project in April 2004, and incorporated the company in California in June 2004. Roberts served as the CEO from 2004 to 2009, Oram was the vice president, and Taylor was the CTO & vice president of engineering.

In June 2004, Josh B. Stein of DFJ invested $2 million into the startup and became a board member. With the help of this investment, Sugar expanded quickly and by September 2004, potential users had downloaded 25,000 copies of the application, then named Sugar Open Source. In October 2004, the company was named "Project of the Month" on Sourceforge.[5]

The popularity of this project allowed the company to raise $86 million of venture capital from Draper Fisher Jurvetson, Walden International, New Enterprise Associates and Goldman Sachs.[6]

In 2006, SugarCRM launched SugarCon, a conference for Sugar customers, users and developers. It has since become an annual conference, held in the San Francisco Bay Area.[7]

By 2008, SugarCRM employed over 150 people.[8]

In June 2008, co-founder Taylor left the company, during what technology website The Register called "a mysterious exodus of senior and experienced business staff" from SugarCRM.[9] Clint Oram replaced him as the CTO.[]

In May 2009, co-founder and CEO Roberts left the company. He was replaced as CEO by SugarCRM board member Larry Augustin, who had previously founded and served as the CEO of VA Linux (now known as Geeknet).[9]

In June 2010, Sugar launched Sugar 6, a major upgrade emphasizing ease of use and introducing a complete UI overhaul of Sugar Professional and Sugar Enterprise.[10]

In early 2011, Sugar was selected as an IBM Global Alliance Partner for Cloud Services.[11]

In January 2011, SugarCRM co-founder John Roberts started X2Engine CRM, a new open source project.[12]

In June 2011, SugarCRM added support for 25 languages, native application support on most smartphones and tablets, and Social CRM integrations (LinkedIn, Twitter, Facebook, InsideView, LotusLive, WebEx, GoToMeeting, and Google Docs).[13] As part of this release, Sugar introduced two new editions; Sugar Corporate and Sugar Ultimate. eWeek praised this release.[14]

At SugarCon 2012, SugarCRM announced the Sugar 6.5 release.[15] The 6.5 release also introduces additional support for different IBM software and hardware platforms. Sugar 6.5 went GA in June 2012.[16]

In October 2013, SugarCRM released the latest version, Sugar 7, with a complete new interface, called Sugar UX. They also introduced Sugar PurePrice, a new pricing structure for all three available editions.

In June 2016, SugarCRM launched Sugar Intelligence, a new product line including a prototype intelligent digital assistant, "Candace".[17]

In June 2017, SugarCRM released SugarCRM Hint, a new product [18][19]which searches the web for additional information on users in SugarCRM.[20]

In June 2018 SugarCRM appointed Jaywing Australia to manage its business around the world.[21][22][23]


SugarCRM sells CRM software, typically referred to as Sugar, in three editions:[24]

  • Sugar Professional
  • Sugar Enterprise
  • Sugar Ultimate

Each product derives from the same code tree. The products originated on the LAMP stack (Linux, Apache, MySQL and PHP) but also run on other PHP-capable platforms (such as Windows, Solaris and Mac OS X). SugarCRM can also use MS IIS as a web server, DB2 and MS SQL or Oracle as alternative databases.[]

Community edition

SugarCRM provided a community edition, Sugar CE, previously known as Sugar Open Source. It was available free of charge alongside paid editions until version 6.5.

In 2013, Sugar version 7 was announced but was only released in Sugar's hosted paid environment. No update to the community edition was announced with it. SugarCRM's community support team have stated that 7.0 will not be available in a community edition, and that no release date for an updated community edition was known.[25] After that SugarCRM released a notice saying that they "have no plans" to release 7 to Open Source.

In April of 2018, Clint Oram, CMO & Founder of SugarCRM, Inc., posted to the company's community blog that the Community Edition open source project had officially ended.[26]

Deployment options

Sugar is a software as a service (SaaS) product. As of Sugar 7, customers can opt to use an on-premises product, SugarCRM's Sugar Cloud, one of SugarCRM's partners, or public cloud services (such as Amazon Web Services, Windows Azure, Rackspace Cloud or IBM SmartCloud).[]


SugarCRM initially licensed Sugar Open Source under the SugarCRM Public License (based on the Mozilla Public License and the Attribution Assurance License). While users could freely redistribute Sugar Open Source and the license allowed for the inspection and modification of the source code and for the creation of derived works, critics, including Dan Farber, editor in chief at CNET, expressed some concern over SugarCRM's use of the term "commercial open source" to describe its products.[27]

On July 25, 2007, SugarCRM announced the adoption of the GNU General Public License (version 3) for Sugar Community Edition, the offering previously known as Sugar Open Source.[28] This license took effect with the release of Sugar Community Edition 5.0.

On April 11, 2010, SugarCRM announced that starting with version 6.0.0, the Sugar Community Edition would be licensed under the GNU Affero General Public License version 3.[29] The charts module, customer portal, mobile support, some SOAP functions and most of the default theme templates were removed from the AGPLv3 licensed Sugar Community Edition 6.[]

Open source forks of community edition

  • Vtiger CRM, 2004 fork of V1.0 of SugarCRM
  • SarvCRM, 2012 fork SugarCRM Community Edition 5.5.4
  • SuiteCRM, 2013 fork of SugarCRM Community Edition 6.5

See also


  1. ^ "Report: Open-source CRM provider SugarCRM worth around $350M (exclusive) - VentureBeat - Deals - by Matthew Lynley". VentureBeat. Retrieved 2015.
  2. ^ [1]
  3. ^ Missing or empty |title= (help)
  4. ^ "SugarCRM in the Next 10 Years". SugarCRM® Community. Retrieved 2015.
  5. ^ Project of the Month Archived May 29, 2007, at the Wayback Machine.
  6. ^ SugarCRM raises $20M more for open source CRM » VentureBeat
  7. ^ "SugarCRM Announces SugarCon 2009". Retrieved 2015.
  8. ^ SugarCRM Nets $20 Million Investment - Software - IT Channel News by CRN and VARBusiness Archived February 9, 2008, at the Wayback Machine.
  9. ^ a b Sudden exit for SugarCRM co-founder and CEO, Gavin Clarke, The Register, May 7, 2009
  10. ^ Paula Rooney. "Sugar 6 offers simplified UI and information access". ZDNet. Retrieved 2015.
  11. ^ "SugarCRM Sweetens Social Offering with IBM LotusLive Cloud Integration". Retrieved 2015.
  12. ^ About X2Engine Archived September 21, 2014, at the Wayback Machine.
  13. ^ "SugarCRM Announces General Availability of Sugar 6 Spring Release: More Choice, Better Options". Archived from the original on September 27, 2011. Retrieved 2015.
  14. ^ "SugarCRM Gets It Right". Retrieved 2015.
  15. ^ "Whats new in Sugar -". Retrieved 2015.
  16. ^ "Developers' Blog". blog.
  17. ^
  18. ^ "SugarCRM Releases Relationship Intelligence Service, Hint". Retrieved .
  19. ^ "SugarCRM Launches Hint, 1st in Relationship Intelligence Line | Products | CRM Buyer". Retrieved .
  20. ^ "SugarCRM launches first product to help provide a 'full view of customer' - MarTech Today". MarTech Today. 2017-06-27. Retrieved .
  21. ^ "SugarCRM Appoints Jaywing For Global Digital Marketing - B&T". B&T. 2018-06-27. Retrieved .
  22. ^ "SugarCRM Hires Jaywing for Global Digital Marketing, Brand, Creative and PR". Retrieved .
  23. ^ "Jaywing scoops global full-service account with SugarCRM - Mumbrella". Mumbrella. 2018-06-27. Retrieved .
  24. ^
  25. ^ What's going on with Community Edition? -- SugarCRM Forums
  26. ^
  27. ^ Dan Farber (August 29, 2005). "Commercial Open Source, A Misnomer?". ZDNet Magazine. Retrieved 2015.
  28. ^ Martens, China (July 26, 2007). "User pressure leads SugarCRM to adopt GPLv3". Computerworld. Retrieved 2012.
  29. ^ Clint (April 11, 2010). "Moving to the AGPLv3 for Sugar 6". SugarCRM Developer Blog. Archived from the original on March 5, 2012.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us