T-Commerce

T-Commerce is a term describing trade via a (smart) digital TV-set which - besides its main functionality - acts as a marketing channel enabling bidirectional communication[1] enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce.

An alternative reading of t-Commerce expands the "t" to tablet[2] which would then belong to the realm of mobile commerce.

See also

References



  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


T-Commerce
 
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