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This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Assigned student editor(s): Jamieasson. |
I think more could be said of the role advertising gurus played in defining what advertising is. More could be written of the role Ogilvy played on research and the impact the Saatchi brothers and Sorrel have had in defining the big group and holding companies, and how the big four groups impact global advertising. -- Preceding unsigned comment added by Jmas8516 (talk o contribs) 06:28, 11 April 2014 (UTC)
b Do you think it would be good to mention how many jobs advertising creates, worldwide? Stars4change (talk) 19:30, 6 January 2010 (UTC)
In Germany (population: 80m) 350 000 people work in advertisement; Christian Felber, Neue Werte für die Wirtschaft (Vienna 2008) --Preceding unsigned comment added by StefSchweinschwaller (talk o contribs) 16:22, 22 February 2010 (UTC) Not without sources it wouldn't. If you can find some then go ahead, I guess, although I'm not personally sure how relevant that is. 193.82.153.194 (talk) 10:43, 9 July 2010 (UTC)
Yes it woiluld be better so the world too Vduglas (talk) 02:54, 10 May 2017 (UTC)
The article on advertising is already an uncomfortable mix of the history of advertising, advertising strategy/ practice and social issues in advertising, with a few other sidelines along the way. Anyone who wanted to discuss the number of people who work in advertising might consider starting a new article on the "Advertising Industry" rather than try to add more and more sections to what is already a very long article that lacks any real central focus or theme. My own view is that advertising is such a large topic, it needs to be split up into more logical themes. The lengthy section on the history of advertising duplicates content and ideas canvassed in a different defaultlogic.com resource article History of advertising; the material on advertising strategy and practice duplicates content covered in Advertising management and the material on media duplicates content covered in Advertising media selection. It is time to encourage some rationalisation of the many articles on different aspects of advertising and come up with a few logical themes. BronHiggs (talk) 05:36, 10 May 2017 (UTC)
Seems to me that Campaign Ads and Political Advertising could use its own section. The January 21, 2010 Supreme Court campaign finance ruling is one example, but there are many. Although campaign advertising is explored elsewhere in defaultlogic.com resource and in this "Advertising" article, to omit it from this advertising page seems undesirable, --Preceding unsigned comment added by Richbrobee (talk o contribs) 14:35, 22 January 2010 (UTC)
== Evolution of advertisement == In the early period,advertisement was no important and used on small scale.Due to Industrial revolution,when goods were produced at large scale in big factories then use of advertisement increased.The producers took help from different means of advertisements to bring the product in the notice of general public.In present era besides business organisations, the govt. and welfare organisations are also using advertising media to convey their message to the community.
119.153.64.32 (talk) 17:49, 6 April 2010 (UTC)
Not done: Please provide a reliable source for this. Also, please indicate where in the article this should be added. Thanks, Celestra (talk) 17:58, 6 April 2010 (UTC)
The 1930s performer Will Rogers famously referred to it as "the art of convincing people to spend money they don't have for something they don't need." I don't know if it's worth adding this. Stars4change (talk) 05:07, 15 April 2010 (UTC)
These changes are for the "Children and Adolescents as Targets" section of the article. After the first sentence of the section, this paragraph should be inserted to provide more background information on how advertising's relationship with children began:
Most advertisements used to be targeted towards families, however, in 1955, this changed. The changes came along with the emergence of the Mickey Mouse Club, a variety show that showcases children with talent. In 1955, this show demonstrated the potential of children's advertisements. Then between the 1960's and 70's, children were heavily targeted by advertisers. This lead to the toy-based television programs that became popular in the 1980's (Transformers, Teenage Mutant Ninja Turtles, etc.). With these shows, it seemed that the children could never escape the advertisements. The toys were advertising the shows, and the shows were advertising the toys. They worked together to generate as much desire for the product as possible. Later, in the 1990's the children's television programming market became segmented with the different children's networks (Nickelodeon, Cartoon Network, Disney). This evolution of children's advertising brought us to the children's advertisements we have today.
Source: Strasburger, V. C., Wilson, B. J., & Jordan, A. (2008). Advertising. In Children, Adolescents, and the Media (pp. 43-98). Thousand Oaks, CA: Sage.
The next change that I think should be made is in regards to why children are good targets for advertisers. This information should be inserted after the first quote(cited with endnote 73):
Children are prime targets for advertisers because they pay much more attention to ads than adults. Every year, children ages 2-7 see about 13,904 television ads, children ages 8-12 see about 30,155 television ads, and children 13-17 see 28,655 television ads. That turns out to be 106 hours of ads (for ages 2-7), 230 hours of ads (for ages 8-12), and 217 hours of ads (for ages 13-17). This is a lot of exposure to advertisements, which could create a problem in a child's development. Children have specific developmental responses to advertising. For example, children do not distinguish between the ads and the program content, they do recognize the bias associated with advertising, they (especially children under 8) do not understand that advertisements are meant to be persuasive messages, not information ads, and lastly, children also do not understand disclaimers present in all ads. Basically, they lack a general understanding of commercial media which makes it hard to properly interpret the messages in the advertisements.
Sources:
The next addition that I think should be made will add detail to the point that there is a correaltion between TV exposure and childhood obesity. My additions will serve to add more evidence to support this point. These additions should be inserted after the second quote in the second paragraph (cited with endnote 76):
Television advertising has been linked to childhood obesity. Studies have shown that television exposure is correlated with points that would lead to unhealthy food choices. Children's television viewing is connected to children trying to influence their parents in their purchases, especially when it comes to food. It is also associated with eating more snack, or junk food, and eating less fruits and veggies. Television exposure has also been said to create misconceptions about what is "healthy", and "unhealthy". All of these things could easily contribute to the epidemic of childhood obesity. Statistics also support these correlations. The amount of food advertising that children see is incredible. From ages 2-7, children see 12 food ads a day (4,400 ads a year), ages 8-12 see 21 food ads a day (7,600 ads a year), and ages 13-17 see 17 food ads a day (6,000 ads a year). During children's programming, 50% of all ad time is about food.
Sources:
Wikiwoman823 (talk) 06:25, 15 April 2010 (UTC)
Look at it! The expression "a mass amount of people" is terrible English, and not indeed English, because "mass" is not a pronoun, that is a word which qualifies the noun it is attached. Used once, I can assume the expression is accidental, but it is there twice, early in the page! The word "large" would be suitable, if "a large number of people" is what is meant - it is better English - but maybe the definition can be refined to "the highest possible proportion of the number of people who are potential users of the product" or whatever expression is intended. This section looks like it was written by an 11-year-old. Incidentally I forgive society for mis-using the word "mass" which means in its original scientific sense, a "quantity of matter" (measurable in pounds or grams), since the expression "mass advertising" has been taken into current usage; but please, not the horrible extension to "mass people". P0mbal (talk) 22:45, 6 June 2010 (UTC)
This article appears to have a messed up table of contents/structure, where sections such as "See also" and "References" all appear to be sub-sections of "Sales Promotions". 220.244.98.39 (talk) 13:55, 4 July 2010 (UTC)
I am unaware of whereelse to post this, but perhaps it would be a good idea to make a category for advertising sculptures that have articles (for example billboards). I can think of more, individual examples of billboards too. 92.237.84.66 (talk) 15:19, 30 October 2010 (UTC)
Do any of you believe that this is an important aspect of advertisement? I am studying a lot of "subvertizements" in my Humanities(popular culture) class so I have learned a lot about advertisements and the true meaning behind them. It seems like many companies are using this specific form of advertising to catch the attention of consumers in a negative and positive manner. Have any of you seen the ads that Nike put out that had a lot of people thinking they were bashing on gays? Mjaykicks (talk) 04:12, 2 December 2010 (UTC)mjaykicks
When advertising to different genders it is important to remember how men and women process information. Females process information comprehensively.
Males process information through heuristic devices such as procedures, methods or strategies for solving problems. ref cite book|last=Statt|first=David|title=Understanding the Consumer - A Psychological Approach|year=1977|publisher=Macmillan Press|location=London Men prefer to have available and apparent cues to interpret the message where females engage in more creative, associative, imagery-laced interpretation.
This idea according to the ref came before 1977, so why is there the Meyers-Levy's theory of "selectivity hypothesis, first published in "Gender Differences in Information Processing: A Selectivity Interpretation," Joan Meyers-Levy in Cognitive and Affective Responses to Advertising, P. Cafferata and A. Tybout (eds.), Lexington Books, 1988, p. 219-260. see also http://www.chicagobooth.edu/capideas/sum98/meyers.htm QuentinUK (talk) 08:25, 5 November 2011 (UTC)
This article contains too much original research. An article of this size should have twice the number of citations currently used. Many sections contain few to no references. For people who are adding in the info, try to add citations for existing content or for the content that is being added. - M0rphzone (talk) 01:33, 8 April 2012 (UTC)
The content may be referenced, but the number of in-line citations is insufficient. - M0rphzone (talk) 01:35, 8 April 2012 (UTC)
Advertising can be very harmful to women. It can ve very damaging to their self-esteem, by conveying the message that a woman is only beautiful if she is skinny flawless and surrounded by men. Being beautiful and attracting a man is the only thing deemed as important in many of these advertisements. The emphasis on physical perfection and focus on attractiveness to men causes women to be prone to having a low self-esteem, because most women do not look like the ones portrayed in advertisements. Many of these advertisements have men taking a more powerful role and dominating a woman. Reality TV and magazines are very well known for creating sexist streotypes by portraying girls as weak, unintelligent, subservient to men, and only valued for their beauty. "Reality shows may provide innaccurate or unhealthy information to viewers. . ." Many young girls are very sensative to these advertisements and live under the impression that is acceptable to be exploited by a man. This can lead to the feelings of low self worth and self-esteem. -- Preceding unsigned comment added by 72.174.152.85 (talk) 05:05, 4 May 2013 (UTC)
This article was extremely beneficial in my research, however I noticed a lacking in reference to the contributions made by psychologists to the field of advertising throughout the years. Therefore, I thought it would be best if I included at least the introduction of psychology to the field and how it helped shape the advertising industry from the early 20th century. -- Preceding unsigned comment added by JPineiro (talk o contribs) 16:46, 29 April 2014 (UTC)
Advertising management can be merged here, if there are no objections. It's an unreferenced description of what some managers do in the advertising industry. Dai Pritchard (talk) 17:20, 27 November 2014 (UTC)
A note should be included about how the spelling advertizing is considered correct by very few dictionaries and it is rare, even in the US, where it is commonest. -- Preceding unsigned comment added by Meemo16 (talk o contribs) 00:06, 1 February 2015 UTC
I think native advertising should be added to the online advertising section. As a percentage of total social ad spending, it projected native would rise from 38.8% in 2014 to 42.4% in 2017. [1] Since it is a huge portion of ad spending, it makes sense to include it in the article.Adsguru (talk) 15:50, 24 July 2015 (UTC)
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I propose a new article on the History of advertising to include much more detail than the current contents, and a full bibliography. Any suggestions or comments? Rjensen (talk) 04:14, 8 September 2015 (UTC)
Based on my evaluation, some the facts that do work are the ones that explain about the printing press impact to widespread of advertising. Also the example of pears soap is a legit source because it connected to another defaultlogic.com resource webpage that defined what it was. Facts that don't work would be Volney B. Palmer because of I click his name defaultlogic.com resource does not give me information or bibliography on him so it could be irrelevant to the article. Some citations that need to be cited in the article from the subtitles of on the radio in 1820's to Semiotics subtitle because viewers can tell that the article is less credible and more opinion based. It is great that there is research on ads but I would suggest to add more peer reviewed articles on advertising like Theory and method in the study of ad and brand attitudes: Toward a systemic model to make the article seem more professional. Rosedrive (talk) 12:36, 23 October 2015 (UTC)
Under "television advertising," I removed a couple sentences about a study that found TV to be the most effective way to advertise, since it was sponsored by a trade group that promotes TV advertising. A better source is needed.
In 2014, a study conducted over 7 years found that the television commercial is still the most effective mass-market advertising format.[2] The study's findings stated that for every £1 (GBP) invested in TV advertising, it returned £1.79.[3]
-- Previous version of the article
I propose that this article be dedicated to a general discussion about advertising and society (which could include history, criticisms and current trends including new media). A separate article, which already exists as a stub, entitled Advertising management, should be developed to cover the more detailed aspects of advertising theory (how advertising works) and advertising as part of the marketing program (including its role within the promotional mix).
The current page only pays lip service to advertising theory and fails to integrate that theory into a broader perspective of how advertising works. In addition, there are many aspects of advertising that are entirely overlooked in the current article, but are worthy of mention in a comprehensive article on how to manage the advertising function. These topics might include, but are not confined to; different types of advertising campaign, evaluating media options, media planning, scheduling, measuring advertising effects etc.
I have already started developing the Advertising management article and have put a more detailed proposal on the discussion page of that article for anyone who is interested. It may take me several weeks to complete the current proposal as posted on the discussion page, but I feel that it would be worthwhile for users who are interested in advertising as a management function rather than advertising as a socio-historical construct. BronHiggs (talk) 23:52, 2 December 2016 (UTC)
Here follows a confusing table. Is it a forecast? Or is it actual estimates of adspend? It isn't at all clear from the title - you actually have to go to the code to find out that it is forecasted estimates of adspend. The casual reader may not wish to go to that amount of effort, but is likely to be very confused by the table. Obviously it cannot be actual estimates because we would have to wait until 2018 is OVER before seeing that data (two years away)! If we are in January, 2017, why do we need forecasts of 2015 adspend when that data has been published? Recommend removing the 2015 column and adding forecast to the title so that it is clear what is being presented. Forecast data can be tricky to use in tables. Good titles, column labels and/or footnotes can help to explain.
medium | 2015 | 2018 [disputed ] |
---|---|---|
Television advertisement | 37.7% | 34.8% |
Desktop online advertising | 19.9% | 18.2% |
Mobile advertising | 9.2% | 18.4% |
Newspaper#Advertising | 12.8% | 10.1% |
Magazines | 6.5% | 5.3% |
Outdoor advertising | 6.8% | 6.6% |
Radio advertisement | 6.5% | 5.9% |
Cinema | 0.6% | 0.7% |
BronHiggs (talk) 10:32, 4 January 2017 (UTC)
Here follows a passage from the article, and my commentary:
Unpaid advertising (also called "publicity advertising"), can include personal recommendations ("bring a friend", "sell it"), spreading buzz, or achieving the feat of equating a brand with a common noun (in the United States, "Xerox" = "photocopier", "Kleenex" = tissue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, and "Band-Aid" = adhesive bandage). However, some companies[which?] oppose the use of their brand name to label an object. Equating a brand with a common noun also risks turning that brand into a generic trademark - turning it into a generic term which means that its legal protection as a trademark is lost.[57] [disputed - discuss]"
1. There is no such thing as 'unpaid advertising' By definition, advertising is a paid, non-personal form of communication designed to persuade." (It would be helpful if the article had a decent definition of advertising at the outset)
2. There is no such thing as 'publicity advertising.' Publicity occurs when a company, product or brand receives coverage in the media. Publicity is an outcome, not a marketing strategy. Publicity is usually inspired by corporate copy, generated through Public Relations efforts or Media Relations. And, publicity is not really free - companies have to pay salaries and overheads to keep PR departments going. It might be cheaper than advertising, but it is incorrect to say that it is free.
3. A personal recommendation is often called a word-of-mouth referral or recommendation. It is not a form of publicity or PR. It is a totally different type of promotion.
4. When a brand like Hoover becomes synonymous with the category, this is called a brand going generic and is a branding issue, rather than an advertising or promotion issue. Going generic can happen when brands become extremely dominant in the category and become a household name.
5. Some companies oppose their brand name to label an object. What does that sentence mean? There are laws governing the misuse of trademarks and brand names - it is about protecting the IP in brands. Companies may not like it when their brands go generic, but the reality is that there is little they can do about it. All they can do is sue a retailer or distributor who fails to supply the specified brand name when a consumer asks for it by name. These things are difficult to enforce, and are not likely to change popular usage. Well, that is all very interesting - but what does it have to do with advertising
6. This paragraph has many conceptual and definitional problems - and it completely loses focus at the end when it gets into generics.
BronHiggs (talk) 10:52, 4 January 2017 (UTC)
This article appears to contradict itself in a number of places.
Origins of modern advertising In the lead section and in Section 1.2. (20th century), Edward Bernays is considered the "founder of modern advertising" (1920s) BUT in Section 1.1. (19th century) Thomas J. Barratt from London is credited with being "the father of modern advertising". In yet another section, Volney B. Palmer "established the roots of the modern day advertising agency" in Philadelphia in 1840.
So, which one and which time? Was 'modern advertising' a product of the nineteenth century or the early 20th century and who gets the honour - Barrat, Bernays or Palmer And, what do we even mean by the concept of modern advertising?
Product placement Why use the term product placement in the sub-heading, but then call it covert advertising in the prose. This is very confusing. A good definition of product placement might also help. It is not just about placing products on film and TV sets, there are examples of books and journal articles that have been written about products when authors have been compensated to feature the product as part of the plot. Bulgari, for example, paid author, Fay Weldon, an undisclosed amount to feature the brand in her novel, The Bulgari Connection. Product placement is now coming to e-books.
Novelties: Novelty items are not considered advertising. They are sometimes called promotional items.
Celebrity branding I think that celebrity endorsements is the correct term. When celebs endorse products, it may or may not constitute advertising. When endorsements are used in advertisements, this is considered to be a distinct executional style rather than a distinct type of promotional activity. Celebrities also brand themselves - e.g. Madonna has reinvented her image multiple times while other celebs launch product ranges with their name. So the term, celebrity branding is very confusing. Does it refer to endorsements in ads or celebs branding their own image or product/brands carrying their name?
Point-of-sale is a form of sales promotion These two sections should be collapsed together.
Sales promotion and brand loyalty: The primary aim of sales promotion is to trigger a sale or to encourage the choice of a specific brand. It is not clear why this section is linked with brand loyalty which appears to be straying away from the central issue, namely advertising
BronHiggs (talk) 08:46, 10 January 2017 (UTC)
Useless information that doesn't need to be taken note of is how much money the US spent on advertizing in 2015. I understand that it is important to explain how much people spend on it in order to explain it's importance, but the placement at the top after the thesis of the article defines that advertizing is (1)"an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea" is useless. Something that does work in the article is how is explains why advertising and markesting are the foundtion of Human civilization and how it gives examples dating back to 4000 BC. Something that I would do to improve the article is talk more about how color is used in advertisment. -- Preceding unsigned comment added by 209.51.93.164 (talk) 22:30, 6 March 2017 (UTC)
Useless information that doesn't need to be taken note of is how much money the US spent on advertizing in 2015. I understand that it is important to explain how much people spend on it in order to explain it's importance, but the placement at the top after the thesis of the article defines that advertizing is (1)"an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea" is useless. Something that does work in the article is how is explains why advertising and markesting are the foundtion of Human civilization and how it gives examples dating back to 4000 BC. Something that I would do to improve the article is talk more about how color is used in advertisment. -- Preceding unsigned comment added by 209.51.93.164 (talk) 22:32, 6 March 2017 (UTC)
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The current article appears to be primarily concerned with the history of creativity in advertising and largely neglects the development of advertising as a scientific discipline and also neglects to consider the economic and social context for the history of advertising.
Here are a few leads pointing to a much earlier development of advertising thought than the current article credits:
If anyone would like to integrate these points into the article, please be my guest. I would like to rewrite this article to make it more accurate, but sadly cannot undertake such a project at the moment. I am being stalked by a small group of editors who have been engaging in vindictive editing and delete most of my contributions on the slightest pretext. After 6 months, I have not been able to shake them off, and have had to pull back and confine myself to making wiki tweaks, minor edits and adding images to articles. BronHiggs (talk) 01:14, 9 September 2017 (UTC)
The colors that appear in advertisements are no mistake. I want to expand on the sciences behind color in advertising and how colors can trigger memories, feelings, or even create new ones all together. The subliminal science behind color is complex and a large part of how advertising works. I plan on exploring this topic and creating a better understanding as to why companies choose the logos they choose, and use the colors they choose.[1][2][3][4]
Jamieasson (talk) 18:55, 30 October 2017 (UTC)Jamie AssonJamieasson (talk) 18:55, 30 October 2017 (UTC)
References
BronHiggs (talk) 02:52, 16 November 2017 (UTC)
Recently an editor removed the article tags (except tags) without any discussion on the talk page. At the time of inserting the tags, the issues were amply discusssed on the talk page. Simply removing the tags without discussion, does nothing to address the problems inherent in this article. and the tags arguably should remain until the problems are resolved. The article remains confused about many things:
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