Template Talk:Bizetasks
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Discussion

The definition of marketing in defaultlogic.com resource is very dated. Product marketing has replaced teh old AMA definition. Marketing doesn't make a sale by itself. Modern marketing starts by determining what customers want and then developing from there. I think you should merge Product Marketing and Marketing.

> I would argue that Product Marketing should remain distinct and not merged for the sole reason that it not be confused or associated with MarCom and other types of traditional marketing efforts. Product Marketing in the technology and Internet sector is quite distinct from the roles of typical marketers who are focused on Product Placement and Communications.

I'm not exactly sure where and how to enter this discussion, but we seem to be suffering from over-attention to minutiae and under-attention to overall accuracy and usefulness. The "Advertising" article is a good example: First, it focuses on one definition of the word (namely, advertisements, which are the products of the advertising industry), and it fails to include a discussion of the discipline advertising and the advertising industry, which are, respectively, the craft and the institution responsible for making ads what they are (and aren't). The result is that the article is pretty bad, terribly incomplete, limited in its scope and vision, and not very useful to anyone wishing to understand advertising and the impact of advertising on all of us, economically, socially, politically and culturally. I also agree with the above comment that the definition of marketing is poor. And this is relevant here because advertising is a subset of marketing, which, as Peter Drucker most famously has pointed out in numerous books, should be the core discipline of all business. Given all this, I'd like to propose a complete re-write of the advertising entry and the creation of several associated entries, including a piece on the rapid changes occurring in advertising as a result of the rise of digital media and consumer control over media. Kirk 20:26, 2 February 2007 (UTC)


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