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|Type||International Active Lifestyle Magazine|
|Publisher||Red Bull Media House|
|Language||English, German, French and Spanish|
Every month The Red Bulletin features sports, culture, music, nightlife, entrepreneurship and lifestyle stories. The focus is on people who accomplish extraordinary achievements, move beyond the norm, test their limits, and passionately seek adventures, while breaking new ground.
The Red Bulletin is a general interest magazine for men between the ages of 25 and 35, who are educated, cosmopolitan, sporty, success-orientated and active, and who enjoy their lives. They prefer an urban lifestyle, enjoy traveling and love to get to know different cultures. Furthermore, they are very brand conscious and interested in all topics related to cars and technology.
The men's active lifestyle magazine is a monthly magazine published by Red Bull Media House Publishing GmbH, whose headquarters are in Vienna, Austria. Editorial content is controlled and designed from Vienna in close collaboration with local editors. The Red Bulletin offers wide range of global content, while also featuring national interests.
The journalistic approach is based on the idea of visual storytelling. With unique and exciting stories from around the world, in tandem with fascinating, exclusive photos and design, The Red Bulletin creates true reading pleasure of the highest standards.
The editorial team is essential to the quality of the magazine. As a result, The Red Bulletin constantly strives to feature the world's best photographers and writers, for example:
The magazine content is divided into the following concept categories:
With a monthly print run of more than 2 million copies, available in four languages (German, English, French and Spanish) and own local country editions in 8 markets (Austria, Germany, Switzerland, France, United Kingdom, the USA, Mexico and South Africa), The Red Bulletin is one of the most widely circulated international monthly magazines. The distribution of the magazine is organized through national and international channels, distributed with renowned carrier partners, as well as available on the newsstand and as a subscription worldwide.
As an international men's lifestyle magazine The Red Bulletin is pursuing a comprehensive digital strategy. In addition to the print edition, the magazine is also available as a digital e-paper on iTunes, Google Play, Zinio and Issuu. The Red Bulletin website was successfully launched in 2014. Redbulletin.com takes the magazine even further by inspiring readers with behind-the-scenes videos, breathtaking photo galleries and expanded stories. The site offers a variety of traditional and custom native integrations for advertising to this highly engaged consumer. Redbulletin.com delivers all content for each device in ideal resolution. This ensures perfect performance in every single situation for limitless entertainment. The Red Bulletin also has its own Facebook page, where content is posted several times a week. Moreover, the magazine has an app (The Red Bulletin App).
The Red Bulletin stands for technically state-of-the-art digital magazine journalism.
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