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Conversant (known as ValueClick before 2014) is an online advertising company. It provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. The company was founded by Brian Coryat in 1998 and is based in Chicago, Illinois.
Conversant's customers include advertisers, advertising agencies, and traffic distribution partners.
Conversant operates in five segments: Media, Affiliate Marketing, Online Publishing, Mobile, and Technology.
In 2000, ValueClick absorbed a number of smaller companies, including the San Francisco Bay Area-based ClickAgents, onResponse, and ZMedia. Other companies that were acquired by ValueClick include Mediaplex, Be Free, Commission Junction, Hi-Speed Media, E-Babylon, and Webclients.
In August 2005, ValueClick agreed to acquire rival ad network Fastclick.
In July 2007, ValueClick paid up to $352 million to acquire MeziMedia, operator of the Smarter and Coupon Mountain comparison shopping web sites. MeziMedia was later renamed to ValueClick Brands in January 2010.
In April 2011, ValueClick paid $75 million in cash to acquire Greystripe, a leading mobile advertising network serves rich media advertising to over 30 million users of smartphones and other touch-screen devices across all major mobile platforms.
In February 2014, ValueClick changed its name to Conversant.
In March 2008, ValueClick paid $2.9 million to settle Federal Trade Commission charges that it deceived consumers with offers of prizes such as laptops and iPods to complete surveys, by means of tempting invitations such as 'Free PS3 for survey'.
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