|Type of business||Private|
Type of site
|Wiki hosting service|
|Founded||October 18, 2004(as Wikicities)|
|Headquarters||San Francisco, California, U.S.|
Angela Beesley Starling
|Slogan(s)||The Home of Fandom|
|Alexa rank||64 (August 2017)|
|Advertising||Direct and advertising networks|
|Launched||October 18, 2004(as Wikicities)|
Wikia (formerly Wikicities, website itself known as FANDOM powered by Wikia) is a wiki hosting service. The site is free of charge, for-profit, deriving its income from advertising and sold content, publishing most user-provided text under copyleft licenses. Wikia hosts several hundred thousand wikis using the open-source wiki software MediaWiki. Its operator, Wikia, Inc., is a for-profit Delaware company founded in late 2004 by Jimmy Wales and Angela Beesley Starling--respectively Chairman Emeritus and Advisory Board member of the Wikimedia Foundation--and headed by Craig Palmer as CEO. Wikia also runs the associated Fandom editorial project, offering pop-culture and gaming news.
Wikia was launched on October 18, 2004, under the name "Wikicities" (which invited comparisons to GeoCities), but changed its name to "Wikia" on March 27, 2006. In the month before the move, Wikia announced a US$4 million venture capital investment from Bessemer Venture Partners and First Round Capital. Nine months later, Amazon.com invested US$10 million in Series B funding.
By July 2007, it had more than 3,000 wikis in more than 50 languages. Over time Wikia has incorporated formerly independent wikis that joined Wikia, such as LyricWiki, Nukapedia, Uncyclopedia and WoWWiki.Gil Penchina described Wikia early on as "the rest of the library and magazine rack" to Wikipedia's encyclopedia. The material has also been described as informal, and often bordering on entertainment, allowing the importing of maps, YouTube videos, and other non-traditional wiki material.
By 2010, Wikias were able to be created in 188 different languages. In October 2011, Wikia announced that Craig Palmer, the former CEO of Gracenote, would replace Penchina as CEO. On February 8, 2012, co-founder Beesley Starling announced she was leaving Wikia to launch a startup called ChalkDrop.com. At the end of November 2012, it was announced that Wikia had raised another US$10.8 million in Series C funding from Institutional Venture Partners and previous investors Bessemer Ventures Partners and Amazon.com. Another $15 million was raised in August 2014 for Series D funding, with investors Digital Garage, Amazon, Bessemer Venture Partners, and Institutional Venture Partners. The total raised at this point was $39.8 million. On March 4, 2015, Wikia announced its appointment of Walker Jacobs, who was the former Executive Vice-President of Turner Broadcasting System, to the new position of Chief Operating Officer. In December 2015, Wikia launched the Fan Contributor Program. On January 25, 2016, Wikia launched a new entertainment news site named Fandom. On September 26, 2016, Wikia announced that Wikia.com would be renamed "Fandom powered by Wikia" on October 4, 2016, to better associate themselves with the Fandom website. Wikia, Inc. would remain under its current name. Wikia.com is now redirected to fandom.wikia.com or wikia.com/fandom.
Wikia communities consist of online encyclopedias, each one specialized in a particular subject or theme. Although Wikia allows almost anything to be the main focus of a wiki, the most common interest of Wikia internauts is in popular fiction franchises of books, films, games, and other media, due to the considerable limitation of such detailed information by Wikipedia's notability policies.
The main purpose of articles in a Wikia community is to cover information and discussion on a particular topic in a much greater and more comprehensive detail level than can be found on Wikipedia articles. For example, Spiteful Crow, an enemy character in EarthBound, may have its own article on the EarthBound wikia, whereas the character may not be considered notable enough for a Wikipedia page. Also, the writing style is mostly directed to those familiar with specific vocabulary and terminology rather than to the lay and general public of Wikipedia.
Other examples of content that is generally considered beyond the scope of information of Wikipedia articles includes Wikia information about video games and related video game topics, detailed instructions, gameplay details, plot details, and so forth. Gameplay concepts can also have their own articles. Wikia also allows wikis to have a point of view, rather than the neutral POV that is required by Wikipedia (although NPOV is a local policy on many Wikia communities).
Wikis are not owned by their founders, nor does the founder's opinion carry more weight in disagreements than any other user's opinion. Consensus and cooperation should be the primary means for organizing a community. However, Wikia may take decisions affecting the community even if there's no consensus at all.
As of August 2015, Wikia uses a heavily modified version of MediaWiki software, based on the version 1.19 of MediaWiki, which was officially marked as obsolete in May 2015. It has more than 250 extensions installed, most of them created by their staff of developers, to add social features like blogs, chat, badges, forums and multimedia, but also remove features like advanced user options or skins other than their default custom skin and Monobook (available only for personal use).
In August 2016 Wikia announced it would switch to a Service Oriented Architecture. It has also removed many custom extensions and functionality for specific wiki, has created certain features to fill those needs.
In 2016 Wikia launched FANDOM, an online entertainment media web site. The program utilizes volunteer contributors called "FANDOM Contributors" to produce articles, working alongside an editorial team employed by Wikia. In contrast to the blogging feature of individual wiki communities, Fandom focuses on pop culture and fan topics such as video games, movies and television shows. The project features fan opinion, interviews with property creators, reviews and how-to guides. FANDOM also includes videos and specific news coverage sponsored or paid for by a property creator to promote their property,
In September 2016, it was announced that the entire Wikia platform would be rebranded under the FANDOM name on October 4, 2016.
Wikia currently runs the Wikia Fan Studio, a private platform that allows property creators to give early exposure to their product to a select group of Wikia users. All participants remain anonymous and are required to sign a non-disclosure agreement to keep early access information confidential. Fan Studio features properties such as testing for games, early releases of television episodes, a chapter of a book, etc. The purpose is to create an environment to market a property to a demographic who immensely enjoys pop culture topics, collect feedback, and gauge interest of the topic on the internet.
Wikia has created several official partnerships to create wikis, vetted by the corporation as being the "official" encyclopedia or wiki of a property. In 2014, Wikia partnered with Roddenberry Enterprises to create the Trek Initiative, a Wikia hosted wiki community site that features video interviews, promotions and other material about Star Trek to celebrate its 50th anniversary. In 2013, Wikia partnered with SOE (now called Daybreak Games) to create official wikis for several of their games such as Free Realms, Planetside 2 and the Everquest franchise. Wikia made similar partnerships with 2K Games during the launch of Civilization: Beyond Earth and Warner Bros Interactive for Shadow of Mordor. Wikia also has partnerships with Lionsgate Media to promote Starz and Film franchises through wiki content, fandom articles and advertisements.
Wikia communities have complained of inappropriate advertisements, or advertising in the body text area. There is no easy way for individual communities to switch to conventional paid hosting, as Wikia usually owns the relevant domain names. If a community leaves Wikia for new hosting, the company typically continues to operate the abandoned wiki using its original name and content, adversely affecting the new wiki's search rankings, for advertising revenue.
Wikia has sometimes expanded by acquiring an existing wiki's domain name, user lists, and databases, from a founder or co-founder in return for money and stock options. The original wiki is then shut down without consulting its editors or wider community, and the domain redirected to Wikia's version of the project. In the case of the acquisitions of uncyclopedia.org from Jonathan Huang in July 2006, gamewikis.org from Phil Nelson in October 2007, and memory-alpha.org from Harry Doddema and Dan Carlson in January 2008, the content was under a non-commercial license.
In June 2008, Wikia adopted a new skin, Monaco, intending to implement it as the default on almost all hosted wikis. Many wiki users felt the choice of skin default should remain their own. The switch went ahead, but some wikis retained Monobook as their default. In September 2008, the Transformers Wiki moved content to their own server, citing the format-altering ads and mandatory changes as reasons for their departure. WikiFur moved likewise in August 2009; the Nethack wiki moved in November 2010, and the Doom wiki in September 2011.
In May 2009, Wikia removed the ability of individual users to choose a skin other than Monaco or Monobook, claiming a testing burden and relative lack of features. Soon after, Wikia removed the option to set the default skin to Monobook, with the exception of certain large wikis, namely, Uncyclopedia.
Wikia has been accused of unduly profiting from a perceived association with Wikipedia. Although Wikia has been referred to in the media as "the commercial counterpart to the non-profit Wikipedia", Wikimedia and Wikia staff call this description inaccurate.
In 2006, the Wikimedia Foundation shared hosting and bandwidth costs with Wikia, and received some donated office space from Wikia during the fiscal year ending June 30, 2006. At the end of fiscal year 2007, Wikia owed the Foundation US$6,000. In June 2007, two members of the Foundation's Board of Directors also served as employees, officers, or directors of Wikia. In January 2009, Wikia subleased two conference rooms to the Wikimedia Foundation for the Wikipedia Usability Initiative. According to a 2009 email by Erik Möller, deputy director of the Wikimedia Foundation:
We obtained about a dozen bids...We used averaging as a way to arrive at a fair market rate to neither advantage nor disadvantage Wikia when suggesting a rate. The averaging also resulted in a rate that was roughly equivalent to the most comparable space in the running.
Wikia often implements new features or branding choices, which individual wiki communities disagree with, and giving little or no customization options. While there is usually mutual respect amongst communities and Wikia, sometimes forced implementation of features or branding has resulted in conflict.
Wikia derives income from advertising. The company initially used Google AdSense, but moved on to Federated Media before bringing ad management in-house. Alongside Wikia's in-house advertising, they continue to use Adsense as well as Amazon Ads and several other third party advertising services. Wikia additionally gains income from various partnerships oriented around various sweepstake sponsorships on related wikis.
Wikia has several other offices. International operations are based in Germany, and Asian operations and sales are conducted in Tokyo. Other sales offices are located in Chicago, Latin America, Los Angeles (marketing programming and content), New York, and London.
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