Wikia, Inc.
Fandom logo
Screenshot of Wikia's main page
Type of businessPrivate
Type of site
Wiki hosting service
Available inMultilingual
FoundedOctober 18, 2004; 14 years ago (2004-10-18)
HeadquartersSan Francisco, California, U.S.
Founder(s)Jimmy Wales
Angela Beesley Starling
Key peopleAndrew Doyle (Interim CEO)
Jimmy Wales (President)
  • Wiki hosting
    • Wiki topic discussion forums
  • Data research[1]
  • Private focus group and early marketing[2]
  • API[3]
  • Digital pop culture news magazine[4]
Employees300+ (2016)
Alexa rankIncrease 26 (US), 63 (global)(October 2018)[5]
AdvertisingDirect and advertising networks
Users~15 million[6] (as of June 2018)
LaunchedOctober 18, 2004; 14 years ago (2004-10-18) (as Wikicities)
Current statusActive
Content license
Media licensing varies
Written inPHP

Wikia , currently known as Fandom (stylized as FANDOM, fully FANDOM powered by Wikia[8]) and formerly known as Wikicities, is a wiki hosting service. The site is free of charge, for-profit,[9] deriving its income from advertising and sold content, publishing most user-provided text under copyleft licenses. Wikia hosts several hundred thousand wikis using the open-source wiki software MediaWiki. Its operator, Wikia, Inc., is a for-profit Delaware company founded on October 18, 2004[10] by Jimmy Wales and Angela Beesley Starling--respectively Chairman Emeritus and Advisory Board member of the Wikimedia Foundation--and headed by Andy Doyle as Interim CEO.[11] Wikia also runs the associated Fandom editorial project, offering pop-culture and gaming news.[12]


Wikia was launched on October 18, 2004, under the name "Wikicities" (which invited comparisons to GeoCities),[13] but changed its name to "Wikia" on March 27, 2006.[14] In the month before the move, Wikia announced a US$4 million venture capital investment from Bessemer Venture Partners and First Round Capital.[15] Nine months later, invested US$10 million[] in Series B funding.[16]

By July 2007, it had more than 3,000 wikis in more than 50 languages.[17] Over time, Wikia has incorporated formerly independent wikis that joined Wikia, such as LyricWiki, Nukapedia, Uncyclopedia, and WoWWiki.[18]Gil Penchina described Wikia early on as "the rest of the library and magazine rack" to Wikipedia's encyclopedia.[19] The material has also been described as informal, and often bordering on entertainment, allowing the importing of maps, YouTube videos, and other non-traditional wiki material.[20]

By 2010, wikis could be created in 188 different languages.[9] In October 2011, Wikia announced that Craig Palmer, the former CEO of Gracenote, would replace Penchina as CEO.[21] On February 8, 2012, co-founder Beesley Starling announced she was leaving Wikia to launch a startup called[22] At the end of November 2012, it was announced that Wikia had raised another US$10.8 million in Series C funding from Institutional Venture Partners and previous investors Bessemer Ventures Partners and[23] Another $15 million was raised in August 2014 for Series D funding, with investors Digital Garage, Amazon, Bessemer Venture Partners, and Institutional Venture Partners. The total raised at this point was $39.8 million.[24][25]

On March 4, 2015, Wikia announced its appointment of Walker Jacobs, who was the former Executive Vice-President of Turner Broadcasting System, to the new position of Chief Operating Officer.[26] In December 2015, Wikia launched the Fan Contributor Program. On January 25, 2016, Wikia launched a new entertainment news site named Fandom.[27] On September 26, 2016, Wikia announced that would be renamed "Fandom powered by Wikia" on October 4, 2016, to better associate themselves with the Fandom website. Wikia, Inc. would remain under its current name. The homepage of is now located at[8]

On December 4, 2016, Wikia announced the hiring of Dorth Raphaely to be their Chief Content Officer. Previously Dorth Raphaely had worked at Bleacher Report as their General Manager.[28]

In Spring of 2018, following an investment by private equity firm TPG Capital,[29] Craig Palmer was replaced by Andrew Doyle who assumed the role of Interim CEO.[11]

On July 2, 2018, it was announced that Fandom had purchased Screen Junkies from Defy Media.[30]

On August 15, 2018, it was announced that Wikia will fully change its domain name into in early 2019.[31]

Services and features


Wikia communities consist of online encyclopedias, each one specializing in a particular subject or theme. Although Wikia allows almost anything to be the main focus of a wiki, the most common interest of Wikia users is in popular fiction franchises of books, films, games, and other media, due to the considerable limitation of such detailed information by Wikipedia's notability policies.

The main purpose of articles in a Wikia community is to cover information and discussion on a particular topic in a much greater and more comprehensive detail level than can be found on resource articles.[32] For example, Spiteful Crow, an enemy character in EarthBound, may have its own article on the EarthBound wikia,[33] whereas the character may not be considered notable enough for a resource page. Also, the writing style is mostly directed to those familiar with specific vocabulary and terminology rather than to the lay and general public of Wikipedia.

Other examples of content that is generally considered beyond the scope of information of resource articles includes Wikia information about video games and related video game topics, detailed instructions, gameplay details, plot details, and so forth. Gameplay concepts can also have their own articles. Wikia also allows wikis to have a point of view, rather than the neutral POV that is required by resource (although NPOV is a local policy on many Wikia communities).[34][35]

Wikia requires all user text content to be published under a free license;[36] most use the Creative Commons Attribution-ShareAlike license, although Memory Alpha and Uncyclopedia use a noncommercial variant and some use the GNU Free Documentation License.[nb 1][37] Wikia's Terms of Use forbid hate speech, libel, pornography, or copyright infringement. Material is allowed, as long as the added material does not duplicate Wikimedia Foundation projects.[38]

Wikis are not owned by their founders, nor does the founder's opinion carry more weight in disagreements than any other user's opinion. Consensus and cooperation should be the primary means for organizing a community.[38] However, Wikia may take decisions affecting the community even if there's no consensus at all.[39]


The Wikia file store as of June 2011 includes over 8 million files stored on SSD.[40]

As of August 2015, Wikia uses a heavily modified version[41] of MediaWiki software, based on the version 1.19[42] of MediaWiki, which was officially marked as obsolete in May 2015.[43] It has more than 250 extensions installed,[42] most of them created by their staff of developers, to add social features like blogs, chat, badges, forums, and multimedia,[44] but also remove features like advanced user options[45][46] or skins. The personal choice[47] of using the Monobook skin instead of their default custom skin was removed on May 25, 2018, alluding GDPR compliance.[48]

In August 2016, Wikia announced it would switch to a Service Oriented Architecture.[49] It has also removed many custom extensions and functionality for specific wiki, has created certain features to fill those needs.[50]

Until July 2018, most of Wikia was only available over HTTP, although an upgrade to HTTPS with TLS encryption was planned and under development. Personal data, such as registration and login information, is already served over HTTPS.[51] On 12 July, 2018, Wikia switched over to HTTPS.[52]

Entertainment news

In 2016, Wikia launched Fandom, an online entertainment media web site. The program utilizes volunteer contributors called "Fandom Contributors"[53] to produce articles, working alongside an editorial team employed by Wikia. In contrast to the blogging feature of individual wiki communities, Fandom focuses on pop culture and fan topics such as video games, movies, and television shows. The project features fan opinion, interviews with property creators, reviews, and how-to guides. Fandom also includes videos and specific news coverage sponsored or paid for by a property creator to promote their property.

In the same year, it was also announced that the entire Wikia platform would be rebranded under the Fandom name on October 4, 2016.[8] A leak from Fandom's Community Council was posted to Reddit's /r/Wikia subreddit on August 12, 2018, confirming that Fandom would be migrating all wikis from the domain, to in early 2019, as part of a push for greater adoption of Fandom's wiki-specific applications on both iOS and Android's app ecosystems. The post was later deleted.[54]

Wiki partnerships

Wikia has created several official partnerships to create wikis, vetted by the corporation as being the "official" encyclopedia or wiki of a property. In 2014, Wikia partnered with Roddenberry Enterprises to create the Trek Initiative, a Wikia hosted wiki community site that features video interviews, promotions, and other material about Star Trek to celebrate its 50th anniversary.[55] In 2013, Wikia partnered with SOE (now called Daybreak Games) to create official wikis for several of their games such as Free Realms, Planetside 2,[56] and the Everquest franchise. Wikia made similar partnerships with 2K Games during the launch of Civilization: Beyond Earth[57] and Warner Bros Interactive for Shadow of Mordor.[58] Wikia also has partnerships with Lionsgate Media to promote Starz and Film franchises through wiki content, fandom articles, and advertisements.


Wikia communities have complained of inappropriate advertisements, or advertising in the body text area.[59] There is no easy way for individual communities to switch to conventional paid hosting, as Wikia usually owns the relevant domain names. If a community leaves Wikia for new hosting, the company typically continues to operate the abandoned wiki using its original name and content, adversely affecting the new wiki's search rankings, for advertising revenue.[60]

Domain and skin assimilation

Wikia has sometimes expanded by acquiring an existing wiki's domain name, user lists, and databases, from a founder or co-founder in return for money and stock options.[61] The original wiki is then shut down without consulting its editors or wider community, and the domain redirected to Wikia's version of the project. In the case of the acquisitions of from Jonathan Huang in July 2006,[62] from Phil Nelson in October 2007, and from Harry Doddema and Dan Carlson in January 2008,[63] the content was under a non-commercial license.

In June 2008, Wikia adopted a new skin, Monaco, intending to implement it as the default on almost all hosted wikis.[64] Many wiki users felt the choice of skin default should remain their own. The switch went ahead, but some wikis retained Monobook as their default. In September 2008, the Transformers Wiki moved content to their own server, citing the format-altering ads and mandatory changes as reasons for their departure.[65][66] WikiFur moved likewise in August 2009;[67] the Nethack wiki moved in November 2010,[68] and the Doom wiki in September 2011.[69]

In May 2009, Wikia removed the ability of individual users to choose a skin other than Monaco or Monobook, claiming a testing burden and relative lack of features. Soon after, Wikia removed the option to set the default skin to Monobook, with the exception of certain large wikis, namely, Uncyclopedia.[70] On May 25, 2018, Monobook was removed entirely from Wikia, and all wikis and users using Monobook were forced to switch to Wikia's default Oasis skin, causing disgruntlement from many users in the community. The company cited technical difficulties related to keeping both skins in compliance with the European Union's General Data Protection Regulation.[48]

Relationship with Wikipedia

Wikia has been accused of unduly profiting from a perceived association with Wikipedia.[71][72] Although Wikia has been referred to in the media as "the commercial counterpart to the non-profit Wikipedia",[73][74] Wikimedia[75] and Wikia staff[76] call this description inaccurate.

In 2006, the Wikimedia Foundation shared hosting and bandwidth costs with Wikia, and received some donated office space from Wikia during the fiscal year ending June 30, 2006. At the end of fiscal year 2007, Wikia owed the Foundation US$6,000. In June 2007, two members of the Foundation's Board of Directors also served as employees, officers, or directors of Wikia.[77] In January 2009, Wikia subleased two conference rooms to the Wikimedia Foundation for the Wikipedia Usability Initiative.[78] According to a 2009 email by Erik Möller, deputy director of the Wikimedia Foundation:

We obtained about a dozen bids...We used averaging as a way to arrive at a fair market rate to neither advantage nor disadvantage Wikia when suggesting a rate. The averaging also resulted in a rate that was roughly equivalent to the most comparable space in the running.[79]

Relationship with wiki communities

Wikia often implements new features or branding choices, which individual wiki communities disagree with, and giving few or no customization options. This forced implementation of features or branding has often resulted in conflict.[80][81] In September 2017, Wikia announced the implementation of company-made "Featured Videos" with little input from individual wiki communities.[82]

Wikia and Wired Building location

Wikia, Inc.

Wikia, Inc. is headquartered in San Francisco, California.[83] The company was incorporated in Florida in December 2004 and re-incorporated in Delaware as Wikia, Inc. on January 10, 2006.[]

Wikia has technical staff in the US, but also has an office in Pozna?, Poland, where the primary engineering functions are performed.[17]

Wikia derives income from advertising. The company initially used Google AdSense,[84] but moved on to Federated Media before bringing ad management in-house.[85] Alongside Wikia's in-house advertising, they continue to use Adsense as well as Amazon Ads and several other third party advertising services. Wikia additionally gains income from various partnerships oriented around various sweepstake sponsorships on related wikis.

Wikia has several other offices.[86] International operations are based in Germany, and Asian operations and sales are conducted in Tokyo. Other sales offices are located in Chicago, Latin America, Los Angeles (marketing programming and content), New York, and London.

See also


Informational notes

  1. ^ Most content on Wikia was licensed under the GNU Free Documentation License until June 19, 2009, at which point most wikis were relicensed to CC BY-SA.


  1. ^ "Media kit". Wikia.
  2. ^ "Wikia Fan Studio FAQ".
  3. ^ "Wikia API Wiki".
  4. ^ "Fandom powered by Wikia".
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  6. ^ "Statistics". Community Central. Retrieved 2018.
  7. ^ "Licensing". Fandom. Wikia, Inc. Retrieved 2018.
  8. ^ a b c Palmer, Craig L. (2016-09-26). "Wikia is now Fandom powered by Wikia". Community Central. Wikia, Inc. Retrieved .
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  10. ^ Pink, Daniel H. (2005-03-13). "The Book Stops Here". Wired (13.03). Retrieved .
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  14. ^ Pete Cashmore (28 March 2006). Mashable, ed. "Wikia - Build Your Own Wiki". Retrieved 2015.
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  65. ^ "How will Wikia cope when the workers all quit the plantation?" @
  66. ^ "Press Release: Teletraan-1 Wikia moves to - Transformers Wiki".
  67. ^ Laurence Parry (2009-08-17). "English WikiFur moved to". WikiFur News. Retrieved .
  68. ^ "Template:News". Nethack Wiki. 2013-01-16. Retrieved .
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  77. ^ Wikimedia Foundation 2006-2007 Audit page 9 says "The Organization shared hosting and bandwidth costs with Wikia, Inc., a for-profit company founded by the same founder as Wikimedia Foundation, Inc. Included in accounts receivable at June 30, 2007, is $6,000 due from Wikia, Inc. for these costs. The Organization received some donated office space from Wikia Inc. during the year ended June 30, 2006, valued at $6,000. No donation of the office space occurred in 2007. Through June 30, 2007, two members of the Organization's board of directors also serve as employees, officers, or directors of Wikia, Inc."
  78. ^ "A note on the resource Usability Initiative". 2009-01-21. Retrieved .
  79. ^ "Foundation-l: Wikia leasing office space to WMF". 2009-01-23. Retrieved .
  80. ^ Ducksoup (3 December 2015). "A Change to Pagetitles". Community Central Wikia. Wikia, Inc. Retrieved 2017.
  81. ^ "CSS/JS Customizability Petition". Community Central Wikia. 13 June 2017. Retrieved 2017.
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  86. ^ "About". Fandom. Wikia, Inc. Retrieved 2018.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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