|This page documents an English Wikipedia notability guideline.
|This page in a nutshell: An organization is generally considered notable if it has been the subject of significant coverage in reliable, independent secondary sources. Trivial or incidental coverage of a subject by secondary sources is not sufficient to establish notability. All content must be verifiable. If no independent, third-party, reliable sources can be found on a topic, then Wikipedia should not have an article on it.|
This page is to help determine whether an organization (commercial or otherwise), or any of its products and services, is a valid subject for a separate Wikipedia article dedicated solely to that organization, product, or service. The scope of this guideline covers all groups of people organized together for a purpose, although people gathered for more specific purposes may be governed by more specific guidelines. For example, people gathered together for the purpose of making music are covered by WP:MUSIC.
Simply stated, an organization is a group of more than one person formed together for a purpose. This includes commercial and non-commercial activities, such as charitable organizations, educational institutions, hospitals, institutions, interest groups, social clubs, sports teams, companies, partnerships, proprietorships, religious denominations, sects, etc.
This guideline does not cover small groups of closely related people such as families, entertainment groups, co-authors, and co-inventors covered by WP:Notability (people).
Notable means "worthy of being noted" or "attracting notice." Wikipedia bases its decision about whether an organization is notable enough to justify a separate article on the verifiable evidence that the organization or product has attracted the notice of reliable sources unrelated to the organization or product. Notability requires only that these necessary sources have been published--even if these sources are not actually listed in the article yet (though in most cases it probably would improve the article to add them).
No company or organization is considered inherently notable. No organization is exempt from this requirement, no matter what kind of organization it is, including schools. If the individual organization has received no or very little notice from independent sources, then it is not notable simply because other individual organizations of its type are commonly notable or merely because it exists (see "If it's not notable", below). "Notability" is not synonymous with "fame" or "importance." No matter how "important" editors may personally believe an organization to be, it should not have a stand-alone article in Wikipedia unless reliable sources independent of the organization have discussed it.
When evaluating the notability of organizations or products, please consider whether they have had any significant or demonstrable effects on culture, society, entertainment, athletics, economies, history, literature, science, or education. Large organizations and their products are likely to have more readily available verifiable information from reliable sources that provide evidence of notability. However, smaller organizations and their products can be notable, just as individuals can be notable. Arbitrary standards should not be used to create a bias favoring larger organizations or their products.
An organization is not notable merely because a notable person or event was associated with it. A corporation is not notable merely because it owns notable subsidiaries. The organization or corporation itself must have been discussed in reliable independent sources for it to be considered notable. Examples: If a notable person buys a restaurant, the restaurant does not "inherit" notability from its owner. If a notable person joins an organization, the organization does not "inherit" notability from its member.
This works the other way as well. An organization may be notable, but individual members (or groups of members) do not "inherit" notability due to their membership. A corporation may be notable, but its subsidiaries do not "inherit" notability from being owned by the corporation.
A company, corporation, organization, school, team, religion, group, product, or service is notable if it has been the subject of significant coverage in secondary sources. Such sources must be reliable, and independent of the subject. A single independent source is almost never sufficient for demonstrating the notability of an organization.
The depth of coverage of the subject by the source must be considered. If the depth of coverage is not substantial, then multipleindependent sources should be cited to establish notability. Trivial or incidental coverage of a subject is not sufficient to establish notability.
Deep coverage provides an organization with a level of attention that extends well beyond routine announcements and makes it possible to write more than a very brief, incomplete stub about an organization. Acceptable sources under this criterion include all types of reliable sources except works carrying merely trivial coverage, such as:
The source's audience must also be considered. Evidence of significant coverage by international or national, or at least regional, media is a strong indication of notability. On the other hand, attention solely from local media, or media of limited interest and circulation, is not an indication of notability; at least one regional, statewide, provincial, national, or international source is necessary.
A primary test of notability is whether people independent of the subject itself (or its manufacturer, creator, or vendor) have actually considered the company, corporation, product or service notable enough that they have written and published non-trivial, non-routine works that focus upon it.
Sources used to support a claim of notability include independent, reliable publications in all forms, such as newspaper articles, books, television documentaries, websites, and published reports by consumer watchdog organizationsexcept for the following:
Self-promotion and product placement are not routes to qualifying for an encyclopaedia article. Qualifying published works must be someone else writing about the company, corporation, club, organization, product, or service.
Once notability is established, primary sources and self-published sources may be used to verify some of the article's content. See Wikipedia:Autobiography for the verifiability and neutrality problems that affect material where the subject of the article itself is the source of the material.
It is possible that an organization that is not itself generally notable will have a number of references discussing its (alleged) illegal conduct. Sources which primarily discuss purely such conduct shall not be used to establish an organization's notability per this guideline. However, the organization may still be notable, in whole or in part due to such sources, under different guidelines, e.g., WP:CRIME.
Advertising is prohibited as an official Wikipedia policy. Advertising should be removed by following these steps, in order:
The following sections discuss alternate methods for establishing notability in specific situations. No organization is considered notable except to the extent that independent sources demonstrate that it has been noticed by people outside of the organization. These criteria constitute an optional, alternative method for demonstrating notability. Organizations are considered notable if they meet one of the following sourcing requirements
and they comply with the policy Wikipedia:What Wikipedia is not, especially with regards to avoiding indiscriminate inclusion of information.
Organizations are usually notable if they meet both of the following standards:
Additional considerations are:
All universities, colleges and schools, including high schools, middle schools, primary (elementary) schools, and schools that only provide a support to mainstream education must satisfy either this guideline (WP:ORG) or the general notability guideline, or both. (But see also WP:SCHOOLOUTCOMES, especially for universities.)
Some commercial organizations meet Wikipedia notability guidelines but care must be taken in determining whether they are truly notable and whether the article is an attempt to use Wikipedia for free advertising. Wikipedia editors should not create articles on commercial organizations for the purpose of overtly or covertly advertising a company. Please see WP:NOTADVERTISING.
There has been considerable discussion over time whether publicly traded corporations, or at least publicly traded corporations listed on major stock exchanges such as the NYSE and other comparable international stock exchanges, are inherently notable. Consensus has been that notability is not automatic in this (or any other) case. However, sufficient independent sources almost always exist for such companies, so that notability can be established using the primary criterion discussed above. Examples of such sources include independent press coverage and analyst reports. Accordingly, article authors should make sure to seek out such coverage and add references to such articles to properly establish notability.
Editors coming across an article on such a company without such references are encouraged to search (or request that others search) prior to nominating for deletion, given the very high (but not certain) likelihood that a publicly traded company is actually notable according to the primary criterion.
Many companies have chains of local stores or franchises that are individually pretty much interchangeable--for instance, a local McDonald's. Since there is generally very little to say about individual stores or franchises that is not true for the chain in general, Wikipedia should not have articles on such individual stores. In rare cases, an individual location will have architectural peculiarities that makes it notable, such as the Shell Service Station (Winston-Salem, North Carolina); however, a series of articles on every single Wal-Mart in China would not be informative. An exception can be made if a major event occurred at a local store; however, this would most likely be created under an article name that describes the event, not the location (see San Ysidro McDonald's massacre for an example).
If a company is notable, information on its products and services should generally be included in the article on the company itself, unless the company article is so large that this would make the article unwieldy.
When discussion of products and services would make the article unwieldy, some editorial judgment is called for. If the products and services are considered notable enough on their own, one option is to break out the discussion of them into a separate article following WP:Summary style. If the products and services are not notable enough for their own article, the discussion of them should be trimmed and summarized into a shorter format, or even cut entirely.
Avoid creating multiple stubs about each individual product (PU-36 Explosive Space Modulator, Q-36 Explosive Space Modulator, R-36 Explosive Space Modulator, etc.) especially if there is no realistic hope of expansion.
If a non-notable product or service has its own article, be bold and merge it into an article with a broader scope (for example, an article about the type of product) or follow one of the deletion processes.
Note that a specific product or service may be notable on its own, without the company providing it being notable in its own right.
Although an organization that fails to meet the criteria of this guideline should not have a separate article, information about the organization may nevertheless be included in other ways in Wikipedia provided that certain conditions are met.
Content about the organization can be added into relevant articles if it:
For organizations local to a city, town, or county, content conforming to the above criteria may be added to articles for that locale. For example, a business that is significant to the history or economy of a small town might be described in the History or Economy section of the small town.
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