Yahoo! Japan
Yahoo! Japan Corporation
Yahoo Japan Logo.svg
The current wordmark matches the pre-2009 English Yahoo! logo.
Yahoo! JAPAN.png
Screenshot of the home page
Type of businessPublic (K.K.)
Type of site
Web portal
Available inJapanese
Traded asTYO: 4689
FoundedApril 22, 1996; 22 years ago (1996-04-22)[1]
HeadquartersKioi Tower, Tokyo Garden Terrace Kioicho, 1-3, Kioi-cho, Chiyoda-ku, Tokyo, Japan
No. of locations2 (Nagoya and Osaka)
OwnerSoftBank Group (48.2%)
Key peopleMasayoshi Son
Manabu Miyasaka
(President and CEO)
RevenueIncrease¥292,423 million (FY 2010)
Operating incomeIncrease¥159,604 million (FY 2010)
Net incomeIncrease¥92,174 million (FY 2010)
Total assetsIncrease¥471,745 million (FY 2010)
Total equityIncrease¥385,105 million (FY 2010)
Employees5,518 (As of September 30, 2015)[2]
SubsidiariesNetrust, Ltd., ASKUL Corporation
Alexa rankSteady 39 Worldwide
Steady 4 Japan (March 2018)[3]
LaunchedApril 1, 1996
Current statusactive

Yahoo! Japan Corporation (?, Yaf? Kabushiki-gaisha) is a Japanese internet company originally formed as a joint venture between the American internet company Yahoo! (now Altaba) and the Japanese company SoftBank. It is headquartered at Kioi Tower in the Tokyo Garden Terrace Kioicho complex in Kioicho, Chiyoda, Tokyo.[4] Yahoo! Japan's web portal is the most visited website in Japan, and its internet services are mostly dominant in the country.[5]


Yahoo! and SoftBank formed Yahoo! Japan in January 1996 to set up the first web portal in Japan. Yahoo! Japan went live on April 1, 1996.[6]

Yahoo! Japan was listed on JASDAQ in November 1997. In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share. The company was listed on the Tokyo Stock Exchange in October 2003 and became part of the Nikkei 225 stock market index in 2005.

Yahoo! Japan acquired the naming rights for the Fukuoka Dome in 2005, renaming the dome as the "Fukuoka Yahoo! Japan Dome". The "Yahoo Dome" is the home field for the Fukuoka SoftBank Hawks, a professional baseball team majority owned by SoftBank.

Since 2010, Yahoo! Japan's search engine has been based on Google's search technology. In exchange, Google receives user activity data from Yahoo! Japan's various products.[7]

In 2017, Verizon Communications purchased the core internet business of America-based Yahoo!, and merged them into Oath, Inc. Yahoo! Japan was not affected. It continued as a joint venture between Softbank and what remained of Yahoo! Inc., renamed Altaba.[8] Yahoo! had been declining in popularity and economically since the late 2000s, but the situation has been quite the opposite for Yahoo! Japan, which continues to dominate Japan's internet industry.[9] Following the sale, Yahoo! Japan will continue to use the name "Yahoo!" under license from Verizon Communications.[10]

In July 2018, SoftBank bought $2 billion worth of shares in Yahoo! Japan from Altaba, increasing its stake to 48.17 percent. Yahoo! Japan, in turn, bought nearly the same amount of stock from SoftBank.[11] In September 2018, Altaba sold all of its remaining shares in Yahoo! Japan for roughly $4.3 billion. [12]

Industry body affiliation

Yahoo! Japan was a founding member of Rakuten CEO Hiroshi Mikitani's Japan e-business association in February 2010, but after Rakuten withdrew from the Japan Business Federation (Keidanren) in June 2011 and made moves to become the Japan Association of New Economy as a rival to Keidanren, Yahoo! Japan withdrew from the e-business association in March 2012. It joined Keidanren in July 2012.[13]


Yahoo! Japan continues to use the classic website layout and logo that was used by Yahoo! internationally before modern redesigns in 2009 and 2013, respectively. However, it is translated into Japanese.


Yahoo! Japan Mail

Yahoo! Japan Mail maintains the classic look of Yahoo! Mail, but remains a separate service operated in Japan. Another notable change is the 10 GB storage limit, in contrast to Yahoo! Mail's 1 TB of storage and its former unlimited-storage offering.

Yahoo! Japan GeoCities

GeoCities is available until March 2019[14] via Yahoo! Japan.


GyaO is a Japanese video on demand service by Yahoo! Japan.[15]

Programs include:



External links


  1. ^ "Yahoo! Inc. - Company Timeline". Wayback Machine. 2008-07-13. Archived from the original on 2008-07-13. Retrieved .
  2. ^ "Company Info". Yahoo! Japan. Retrieved .
  3. ^ " Site Info". Alexa Internet. Retrieved .
  4. ^ "Company Info." Yahoo! Japan. Retrieved on April 30, 2009.
  5. ^ Matsutani, Minoru (24 April 2012). "Yahoo Japan: Same name, very different company" – via Japan Times Online.
  6. ^ Matsutani, Minoru, "Yahoo Japan: Same name, very different company", Japan Times, 24 April 2012, p. 3.
  7. ^ Alabaster, Jay (2010-09-26). "Yahoo Japan to use Google search technology". Huffington Post. Retrieved 2015.
  8. ^ "Verizon to buy Yahoo's core business for $4.8 billion in digital ad push". 26 July 2017 – via Reuters.
  9. ^ "Yahoo Japan's future still looks bright -- unlike its U.S. counterpart".
  10. ^ ""Yahoo Japan to Keep Name, Services despite U.S. Sale" - The Daily Yomiuri (Toyko, Japan), July 29, 2016 | Online Research Library: Questia". Retrieved .
  11. ^ Nussey, Sam. "SoftBank tightens grip on Yahoo Japan via $2 billion deal with Altaba". U.S. Retrieved 2018.
  12. ^ Chin, Kimberly (17 September 2018). "Altaba Sells Remaining Yahoo Japan Shares". Wall Street Journal.
  13. ^ The Daily Yomiuri Keidanren welcomes new member Yahoo August 1 2012 Retrieved on August 1, 2012
  14. ^ "GeoCities dies in March 2019, and with it a piece of internet history". CNET. 2018-10-02. Retrieved .
  15. ^ Justin Sevakis (December 4, 2015). "How Is Online Streaming Doing in Japan?". Anime News Network. Retrieved 2015.

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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