New York TimesÂ bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Millerâs StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
"At last-a book that marketers can use to gain real respect fromCFOs and CEOs who care about the bottom line. Baggott, author ofthe award-winning blog 'Email Marketing Best Practices,' clearlyexplains how to make your campaigns perform measurably better. Thesecret's in your test results."
âAnne Holland, President, MarketingSherpa
"Despite its proven power, email marketing receives a fractionof the attention given to other, fancier media. This week you'llprobably hear far more about mobile videocasting (or some suchfashion) than you will about email marketing. You can help correctthis imbalance by reading this book."
âRory Sutherland, Vice Chairman, Ogilvy Group, London, UK
"Baggott's wonderful new direct marketing book is loaded withpractical advice and recommendations from some of the best minds inthe industry. Email Marketing by the Numbers should be readby everyone in the industry who wants to profit from acquiring andretaining customers."
âArthur Middleton Hughes, Vice President/Solutions Architect,Knowledge Base Marketing, and author of Strategic DatabaseMarketing
"Amidst the confusion and changing landscape of the Web, Baggottis one of the clear thinkers who can cut through the hype and helpyou understand how to drive revenues through the use of marketingtechnology."
âScott Burkey, Business Development Executive, Definition6
"Baggott is the ultimate Web 2.0 entrepreneur who takes Email2.0 to a new level. In Email Marketing by the Numbers, hegives marketers instructions for creating one-to-one conversationswith prospects and customers. This book should be on the desk ofevery marketer in every company, big or small."
âScott Maxwell, founder, OpenView Venture Partners
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