Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.
The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right timeâat a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy.
Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself â both hardware and software â and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles offers an understanding of what the mobile consumer actually wants to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics and, finally, presents his thoughts on the future of mobile marketing. He thenÂ provides a tactical toolkit that includes discussion of mobile sites and responsive design; how to build, market and maintain apps; uses of social media in a mobile context; mobile search and search engine optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication [NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips for further reading, the book includes several international case studies that illustrate the potential pitfalls and rewards of mobile marketing initiatives.
The book is a useful and compelling read, designed both for those new to mobile marketing and those looking for advice on how to better incorporate mobile into other marketing activities. Combining theoretical understanding of mobile's role in the marketing arena and practical exercises, Rowles shows how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers' ever-changing mobile interaction with brands.
Finding Your Customers No Matter Where They Are
Use Mobile Marketing to Supercharge Brands, Sales, and Profits!
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionableâand fun! Now, one of the fieldâs leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing whatâs workingâand what isnât. She guides you through identifying the right strategies and tactics for your products, services, brands, and customersâ¦avoiding overly intrusive, counterproductive techniquesâ¦and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunitiesâdriving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
â¢ Getting started fast with mobile marketing
â¢ Understanding the international mobile marketing landscape
â¢ Targeting and tracking the fast-changing mobile demographic
â¢ Taking full advantage of the iPhone platform
â¢ Leveraging mobile advertising, promotion, and location-based marketing
â¢ Building micro-sites and mobile applications
â¢ Performing search engine optimization for mobile sites and applications
â¢ Building effective mobile affiliate marketing programs
â¢ Integrating online and offline mobile marketing
â¢ Avoiding mobile marketing spam, viruses, and privacy violations
â¢ Previewing the future of mobile marketing
A step-by-step guide to successful mobile marketing strategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.
Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Mobile marketing is transforming the way businesses of all sizes interact with their clients. Internet Marketing Consultant Jeff Klein provides small businesses analysis and insight into the dominant role mobile devices play in the lives of consumers. He provides specific strategies business owners can employ to make sure they too are making the mobile transition. These mobile advertising strategies do more than keep your business from falling behind; they can give you a competitive advantage when you apply them creatively.
This strategy guide will give you everything you need to get started with mobile websites, mobile apps, text message marketing (SMS), and QR codes. Not only does Klein define the necessary terms to know, but he shows you how theyâre actually working in real businesses. You can use it as a standalone guide to work along with a consultant or you can develop a plan of your own.
Whatâs most useful about this guide are the insights on integrating mobile into what businesses are already doing. Instead of giving the reader a laundry list of doâs, donâts and bullet points, Klein provides practical hints on how marketing through mobile devices fits the big picture. Itâs clear that he understands small business marketing and what it takes to sustain a successful marketing campaign.
Mobile Marketing: Successful Strategies for Today's Mobile Economy is designed to help small businesses harness the power and potential mobile devices offer.
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An introduction Mobile Marketing
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