Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Business Books)

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Business Books)
By Joe Pulizzi

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Product Description

NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE

Publishing is the NEW MARKETING.

 
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
 
Epic Content Marketing.
 
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
 
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
 
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
 
Epic Content Marketing provides everything you need to:
 
* Determine what your content niche should be to attract and retain customers
 
* Discover and develop your content marketing mission statement
 
* Set up a process for creating and curating epic content
 
* Learn how to leverage social and email channels to create--and grow--your audience
 
* Measure the performance of your content--and increase your content marketing budget
 
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
 
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!

Check out EpicContentMarketing.com for book bonus material and to download "20 Epic Examples of Content Marketing"


Product Details

  • Amazon Sales Rank: #46882 in Books
  • Brand: Brand: McGraw-Hill
  • Published on: 2013-09-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.23" w x 6.80" l, 1.42 pounds
  • Binding: Hardcover
  • 352 pages

Features

  • Used Book in Good Condition

Editorial Reviews

Review
"This is a brilliant canter through the rapid and ever changing world of content marketing."
-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola

"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages."
-JAY BAER, NYT Best-Selling Author of Youtility

"Listen to this guy.  He really understands the new world of marketing."
-DON SCHULTZ, Professor Emeritus at Northwestern University's Medill School of Journalism

"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share."
 -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR.

"If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way."
-MITCH JOEL, President Twist Image

"Joe Pulizzi has made me a content believer!"
-KATHERINE BUTTON BELL, Vice President & Chief Marketing Officer Emerson

"Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing.  He lays out the objectives, principles and core strategies of our field in a way that's easy-to-understand, inspiring and entertaining."
-JULIE FLEISCHER, Director, Media & Consumer Engagement at Kraft Foods

"For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again."
-ANN HANDLEY, Chief Content Officer, MarketingProfs


"Epic Content Marketing gives all the details practitioners need without over-complicating."
 -PROFESSOR JOANN SCIARRINO, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill

About the Author
Joe Pulizzi is the "godfather" of content marketing. He's the founder of the Content Marketing Institute, Content Marketing World, the largest in-person international content marketing event, and Chief Content Officer magazine.  Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing.  Joe also writes one of the most popular content marketing blogs in the world. 

EpicContentMarketing.com
JoePulizzi.com


Customer Reviews

Most helpful customer reviews

3 of 3 people found the following review helpful.
5Most comprehensive guide on adopting an effective content driven marketing organization
By Jim Barry
Joe Pulizzi’s Epic Content Marketing is a primary text read for NSU’s MKT 3605 class in content marketing. Believed by many as THE expert in content marketing, Joe provides a comprehensive instructional guide on how to adopt an effective content driven marketing organization in a growing world of info-besity.

The book, in my opinion, qualifies academically as a primary reading for undergraduate level courses and a supplementary reading for MBA level courses. The recommendation is based on the following:

1) Joe has extensive experience as a marketer and social media influencer for major brands. His company, Content Marketing Institute, is heralded for its leading edge podcasts, blogs and world renown conferences devoted to the subject of content marketing.

2) The book provides a solid case for how content should drive our sales funnel efforts.

3) Using content marketing as the center of a new wave of marketing, Joe effectively captures why storytelling, influence and the development of subscription-based audiences are redefining the way we market ourselves.

4) The book is perfectly organized for a course on content marketing adoption. Starting with the rationale for adopting a content intensive strategy, the book progresses through the content creation process, descriptions of what content works well and how to leverage social media for content exposure. It concludes with the highly demanded subjects of measurement, staffing and content planning.

5) The book has an exhaustive list of examples on the effective use of content by well known brands.

6) Joe’s humorous style turns a dry and detail oriented subject into a fun read. It fits his orange suit persona that can pack an audience at key conferences.

2 of 2 people found the following review helpful.
5More than a primer to content
By Julie Ewald
I'm a big fan of this one! I'm in content, and I recommend this heartily to our clients--I buy additional copies for those who want to know more about creating content and how to further build their strategy.

It's not written for content professionals (although almost all content pros will get some great reminders and even a few lessons from reading it), but small business owners and marketers who need to learn about content and add it to their mix. This means that the book is accessible, without too much jargon, giving overview information and then going in-depth on many of the topics. Because it's based off of blog posts, it's also relatively digestible and not overwhelming. But because it's based off blog posts, there occasionally are some repeats or redundancies, but I find this pretty forgivable, especially considering most of the audience will be newer to these topics.

In many ways it is a sort of how-to for content, but it's not laid out for you completely step by step. The sum of the parts of the book give you a pretty solid foundation for what you need to do when it comes to content strategy and creation--especially because a pretty good road map is in there. But it doesn't tell you "how-to" specifically or tell you what decisions to make, nor can it--YOU have to figure that out for yourself, as decisions such as strategy, content mix, style, and so on are all very particular to your situation. There is genuinely no one-size approach to content or marketing, so it's a shame that some ding the book because of this. The same follows for what content *specifically* you should create.

And no, not everyone can make quality content, or at least quality content of all ilk, but that's where people like me come in. And I think that for folks who realize they need to work with an outside agency or freelancer, this book helps them to be more involved and knowledgable about their content and content strategy and what their expectations and questions should be, as well as what the possibilities are.

Of course, I would be remiss to not bring up the references and plugs for all things CMI. This is a bit more forgivable in blog-post form, but it's kind of heavy in the book. But I do think CMI is a good research for those trying to do their content on their own or learn more about branded content, and Pulizzi would have been remiss in this case not to mention this great resource...that he just happens to be behind.

1 of 1 people found the following review helpful.
5It covers the content marketing waterfront!
By Douglas N. Burdett
[[VIDEOID:689515ee84b7efb383ce04ad62f1082c]] We live in interesting times.

Marketers have much less of a captive audience to shout at because modern technology helps people avoid unwanted, interruptive marketing messages. So now, instead of interrupting what people are interested in, you have to be what people are interested in. That's why Seth Godin maintains that "Content marketing is the only marketing left."

This book cover the history of content marketing, which is actually a pretty old form of marketing that is now going through a resurgence. It shows you how to define your marketing niche and content strategy. And it walks you step by step through the process of developing content that informs, entertains and compels action. But it also includes how to measure your content marketing in order to improve it. And it has lots of great examples and case studies.

It truly covers the content marketing waterfront.

It's a tour de force. It's ...epic.

And that's why Fortune Magazine named it as one of "Five Must Read Business Books."

If you are new to content marketing or want to read just one book about the topic to get real, smart real fast, this is your book.

And, to listen to an interview with Joe Pulizzi about "Epic Content Marketing," visit MarketingBookPodcast.com

See all 136 customer reviews...

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