Experiment!: Website conversion rate optimization with A/B and multivariate testing

Experiment!: Website conversion rate optimization with A/B and multivariate testing
By Colin McFarland

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Product Description

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.

Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:

  • Learn how to approach experiments to improve conversion
  • Understand the various methods of testing including A/B and multivariate
  • Discover experiment ideas, and go beyond optimization to innovation
  • Recognize the UX and design implications of experimenting
  • Learn to analyze data and deliver results

Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Product Details

  • Amazon Sales Rank: #1531692 in Books
  • Published on: 2012-08-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .32" w x 4.52" l, .50 pounds
  • Binding: Paperback
  • 168 pages

Editorial Reviews

From the back cover:

"Colin avoids pitching controlled experiments as a quick win. With his practical experience, he shares pros and cons, and the fact that when exposed to objective evaluations, very few ideas are as good as we initially hope."– Ron Kohavi, partner-level architect at Microsoft, previously director of data mining and personalisation at Amazon 

About the Author
Colin McFarland is a UX designer and experimenter based in the U.K. His experiments using A/B and multivariate testing have delivered millions of dollars for some of the world’s biggest brands.

Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
4Useful to understand documentation, like google experiments documentation
By Lucia Figueroa Tasca
This is a good book and gives you a scenario to understand any A/B test tool.

1 of 2 people found the following review helpful.
5Great Introduction to Online Testing
By Ben_Davidow
This is the first book I've read on website conversion testing, and I couldn't be happier. Drawing on his experience with thousands of online tests, McFarland provides a practical and highly accessible overview of the principles and methods of online optimization testing. He also discusses the most common pitfalls of testing and how to avoid them. The book cites many interesting examples of how companies like Facebook and Netflix have successfully (or unsuccessfully) applied tests. The purpose of these examples is not to offer specific tactics for your website (e.g., make signup buttons orange), but to convey the basic strategies and principles of successful testing. McFarland talks a lot about the mindset and culture that sets the basis for constructive testing and shares advice on how to come up with new ideas.

If you're looking for an in-depth look at different testing toolso then look elsewhere. But if you're looking for a broad primer on online A/B and Multivariate testing with lots of great, practical insights, then this book is for you.

0 of 0 people found the following review helpful.
4Good book! 5 stars of more examples and use ...
By Trieu Nguyen tan
Good book ! 5 stars of more examples and use cases about A/B test for marketing, UX

See all 17 customer reviews...

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