Web Analytics For Dummies
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Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
From the Back Cover
Covers free and fee-based analytics tools
Don't miss another profitable opportunity — find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment
About the Author
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.
Most helpful customer reviews
0 of 0 people found the following review helpful.
No longer relevant...
By Dan Miller
If you had a time machine and could travel back to 2007, this book might be helpful. With the advancement of technology and SaaS services, this book is a bit archaiac. It would behoove you to buy the latest release of a Web analytics book, even if it costs a bit more, trust me.
1 of 1 people found the following review helpful.
Excellent starter book to web analytics
By J. Shinn
The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer.
I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field.
This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.
4 of 5 people found the following review helpful.
assumes readers are dummies
The book is well organized but a little too basic when it comes to analytics. The authors write as if their readers are not analytical. For example, they write:
"Unless you are highly analytical, though, you might not be able to make sense of its contents."
This is a web analytics book. Why would I be reading it if I did not have the aptitude to analyze?
The authors are not analysts. In fact, they mistakenly believe that analysts are like journalists. Analytics is not journalism. Journalists report. Analysts analyze.
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