Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
By Chris Baggott

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Average customer review:
(49 customer reviews)

Product Description

Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners


Product Details

  • Amazon Sales Rank: #772902 in Books
  • Published on: 2007-04-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.20" w x 6.20" l, 1.08 pounds
  • Binding: Hardcover
  • 304 pages

Editorial Reviews

Review
"I would challenge anyone...not to gain something from reading this book."  (Marketing Direct, January 2008)

From the Inside Flap

Marketers, it's time to let go. Say goodbye to short-term customer relationships, intangibles, and opinions. You can't trust your gut or rely on intuition anymore. The new era of marketing is here; and it's based on data, analysis, and what people actually do rather than what they say.

Email Marketing by the Numbers applies such modern marketing principles to the world's greatest marketing tool—permission email. Email marketing expert Chris Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals.

Are you ready to create better relationships with your customers and prospects? Are you ready to take advantage of email's affordability, interactivity, and targeting capabilities? Whether you work for a mom-and-pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level. Baggott explains how to:

  • Speak to your audience as individuals
  • Spark and maintain subscriber engagement
  • Build a database of quality addresses
  • Segment an audience based on data
  • Find and create relevant content
  • Combine email with viral and word-of-mouth marketing strategies
  • Use surveys, forms, and other feedback tools
  • Keep your email program legitimate and spam-free

With case studies, proven tactics, and additional secrets from more than twenty professional marketers from around the world, Email Marketing by the Numbers is the perfect marketing guide for any organization.

From the Back Cover

Praise for EMAIL MARKETING by the NUM8ERS

"At last—a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
— Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
— Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
— Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
— Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
— Scott Maxwell, founder, OpenView Venture Partners

"Chris Baggott has forgotten more than you will ever know about email marketing. Fortunately for all of us, he's written it down."
— Seth Godin, author of Small Is the New Big


Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
5I find it very useful. I am a marketer
By Monica
I've bought this book, read it, used it as reference, given it away and then repurchased on Kindle. I find it very useful.
I am a marketer, but for people who are not marketers by trade and are keen on trying email marketing for their business, it is a good primer and even an introduction to marketing with actionable recommendations that can be implemented on a shoestring budget.

2 of 2 people found the following review helpful.
5Beyond Email
By Douglas Karr
Chris and Ali compiled an amazing amount of information and advise for Email Marketing by the Numbers. If you own or operate a business with email marketing, this book is the only one with any substance that should be required reading for your staff.

As an email marketer, you will read this book, write notes, and dog ear pages cover to cover. On any given day, you should flip open a page - each and every one is filled with practical advise that works. According to all studies, Email Marketing has the highest return on investment than ANY other medium. Why wouldn't you invest a little bit in a book that could transform your company?

Buy a copy for each of your staff today.

0 of 0 people found the following review helpful.
5Email Marketing by the Num8ers
By Patsi Krakoff
Email marketing is all about connecting and building relationships with people. Chris has been in the forefront of email marketing for a number of years, has seen the evolution, and knows what works and what doesn't.

Any business would be wise to read and study this book. In addition to Chris' wisdom and experience, the book offers different perspectives from other industry experts, including me.

For anyone just starting to leverage the web and email for marketing, read this book first and skip the mistakes we've all made. A must read for marketing departments, as well as independent professionals who want to harness powerful web tools.

Patsi Krakoff, Psy. D., The Blog Squad
[...]

See all 49 customer reviews...

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