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Written by one of the leading experts in content managementsystems (CMS), this newly revised bestseller guides readers throughthe confusing-and often intimidating-task of building,implementing, running, and managing a CMS
Updated to cover recent developments in online deliverysystems, as well as XML and related technologies
Reflects valuable input from CMS users who attended theauthor's workshops, conferences, and courses
An essential reference showing anyone involved in informationdelivery systems how to plan and implement a system that can handlelarge amounts of information and help achieve an organization'soverall goals
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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