Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site.
It is a book about making data actionable, about turning information into insight...
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you!
Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject.
I [wrote] the book on why, but this is indisputably the best resource on what, where, when and how. -- Jim Sterne, Author: Web Metrics
Peterson collates a whole range of existing material and presents it as a practical and comprehensive guide for website operators. -- Hurol Inan, Author: Measuring the Success of Your Website
About the Author
Eric T. Peterson is a normal guy who has dedicated some small part of his waking hours to developing vendor neutral documentation on the topic of Web Analytics via the publication of Web Analytics Demystified. Mr. Peterson has worked in the analytics space since 1998 at industry-leading companies like WebTrends (now NetIQ), WebCriteria (now Coremetrics) and WebSideStory.
Mr. Peterson has recently joined Jupiter Research as a Site Operations and Technology analyst, following in the footsteps of Matthew Berk. As of March 1st, 2004 Eric will be working with analytics vendors and Jupiter customers towards continuing Web site improvement.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Reference for Web Analytics
By D. Harris
Website analytics is serious business. Eric address the subject matter in a direct and informational manner. I have lead several webteams across several Automobile companies and consider this one of the best reference sources for analytics. The depth of detail can address novice and professional alike and revisiting the book will always yield either refreshed insights. This is a book that I come back too time and time again.
0 of 0 people found the following review helpful.
Good window on basic concepts
By Amazon Customer
Good window on basic concepts. Although a bit dated, it's still nice to have in a library on web analytics.
7 of 11 people found the following review helpful.
don't waste your time or money
By L. Hunter
This was outdated and simple before it was pubslished. You can read better info just glancing at some white papers for web analytic firms. Even the person the author got to write a preface only suggested reading a few chapters - which you could read in no-time-at all.
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