The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
- Amazon Sales Rank: #112061 in Books
- Brand: Andy Crestodina
- Published on: 2016-08-22
- Original language:
- Dimensions: 10.00" h x
.50" w x
- Binding: Paperback
- 180 pages
- Content Chemistry The Illustrated Handbook for Content Marketing
“Andy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library. —Arnie Kuenn, CEO, Vertical Measures, author, Content Marketing Works
"Andy Crestodina is our go-to person for all things content marketing and in Content Chemistry Andy teaches you exactly what you need to know." —Adam Franklin & Toby Jenkins, authors, Web Marketing That Works
"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich." —Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks
About the Author
Andy Crestodina is the cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.
Most helpful customer reviews
4 of 4 people found the following review helpful.
How to get a powerful content marketing chemical reaction.
By Douglas N. Burdett
[[VIDEOID:a8e1ba411aba4abdb69f1728ec2e373e]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Content Chemistry: An Illustrated Handbook for Content Marketing” by Andy Crestodina.
You’re probably aware that we’re in an era where marketers can bypass media gatekeepers such as paid advertising and the news media and speak directly to their customers on the Internet by producing their own content.
This of course is why content marketing has had such a resurgence. I say resurgence because it’s not a new form of marketing necessarily. It’s just that for about the last 75 years, mass marketing through advertising and media relations worked. It worked beautifully as a matter of fact. But now people can avoid unwanted marketing messages and have much more control over what messages they receive.
If your content is helpful, useful or entertaining you’ll get their attention and they’ll come to know, like and trust you.
So there are a lot of businesses that are going back to content marketing, but there is a generation of marketers and businesspeople who are less familiar with how to get started with it in the age of the internet and social media. But fear not! If you are trying to get a handle on content marketing, from the trends down to the tactics, the book Content Chemistry is what you need.
The book is extremely well researched and ingeniously presented. It includes clear explanations of things like search engine optimization, social media, and email marketing. The book, which is refreshingly concise, is laid out like a chemistry textbook and carries that narrative, but in a fun and informative way. For instance it includes the periodic table of content, which is worth the price of the book alone.
The book is organized into two sections: Part 1 is entitled “Lecture” and Part 2 is “Lab.” See what he did there?
Now, I was an English major in college but was required to take a year of Chemistry.
The difference between that year of chemistry and the book “Content Chemistry” is that I actually understood and enjoyed “Content Chemistry.” You will too!
And, to listen to an interview with Andy Crestodina about “Content Chemistry,” visit MarketingBookPodcast.com.
0 of 0 people found the following review helpful.
The Must-Have Guide to Content Creation
As a longtime follower of Andy’s on social media, I’m glad I finally purchased this book. It is a comprehensive, yet easy to read, guide for attracting customers through content marketing.
Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. He practices what he preaches -- in fact, I first discovered Andy from the content he contributes to his acclaimed Orbit Media blog.
I've had many takeaways from this book, including improving my keyword targeting and brainstorming better blog posts. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels.
4 of 4 people found the following review helpful.
See all 37 customer reviews...
Better Marketing Through Chemistry!
By Stephen J. Susina
Andy Crestodina's Content Chemistry is an outstanding primer into how marketing content, web design, SEO, email and social combine to create effective marketing programs.
He is one of the emerging marketers that understands that marketing is becoming a technology-based and metric-driven profession, and this new book demonstrates how to apply the curiosity and precision of a scientist to the reader's own marketing efforts.
While many marketing authors and bloggers are focused on telling marketers what they should do. Crestodina is at his best when he demonstrates exactly why. For example, he doesn't just tell you that guest blogging is good--he shows by the numbers why it can generate 200% more impact. He doesn't just tell you that optimized registration pages help, he shows how his firm generated a 1441.67% increase in conversions.
And in this book, Crestodina goes beyond why --Content Chemistry also shows "how." His overview of how to write an article explains how the writer should use the concepts of researching keyphrases, choosing headlines and links, and its eventual promotion before, during and after the actual job of writing is performed.
If that's not enough, be sure to check out his "Content Period Table" and easy-to-understand explanation on Google+ Authorship.
I thoroughly enjoyed Content Chemistry and highly recommend it to any marketer looking to leverage content as part of their marketing mix.