Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age.
Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products.
Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age.
Praise for Strategize:
"Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners."
Steve Johnson, Founder at Under10 Consulting, author, speaker, consultant, guitar player.
"Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list."
Marc Abraham, Senior Product Manager at Notonthehighstreet.com.
"Roman Pichler’s latest book provides essential guidance for all product owners and anyone involved in product strategy or roadmapping. I highly recommend it."
Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied
Most helpful customer reviews
3 of 3 people found the following review helpful.
Must Read for Product Owners
If you are a product manager or product owner, you need to read this book. Roman Pichler lays out this book in two parts: the first discusses product strategy, vision and KPIs; the second tackles product roadmapping. It's an easy read, and he uses consumer examples so anyone can easily understand. I'm an Agile coach and recommend it to every Product Owner I work with.
2 of 2 people found the following review helpful.
By Amazon Customer
This book delivers what promises, as it has to. With an easy-understanding, Roman explains definitions and practical techniques to manage products and deliver value to customers. If you have any doubts about buying it, quickly google its title, this book has been used by many podcasts and blog posts as reference.
1 of 1 people found the following review helpful.
See all 24 customer reviews...
Fantastic, concise read that anyone in business should read
Fantastic, concise read that anyone in business should read. Pichler does a great job of tying together fundamental concepts that entire books are written on in one quick, concise, and easily digestible read.