Learning Google AdWords and Google Analytics

Learning Google AdWords and Google Analytics
By Benjamin Mangold

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Average customer review:
(19 customer reviews)

Product Description

Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google.

Internationally recognised educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real life campaigns and customers. Learn from an expert who cares and knows how to share.


Product Details

  • Amazon Sales Rank: #148114 in Books
  • Brand: Ingramcontent
  • Published on: 2015-09-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.09" w x 7.50" l, 1.80 pounds
  • Binding: Paperback
  • 480 pages

Features

  • Learning Google Adwords and Google Analytics

Editorial Reviews

Review
"This book is a comprehensive and deep explanation of how to get the most out of your online advertising."

Daniel Waisberg, Analytics Advocate, Google

"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."

Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association

From the Back Cover
Master Google AdWords and Google Analytics to run successful digital campaigns

Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options.

Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:

  • Techniques and tips for using Google AdWords and Google Analytics
  • Creating, managing and optimizing search and display campaigns
  • Using digital analytics to measure and improve your website and marketing

About the Author
Benjamin Mangold is Co-Founder and CEO at Loves Data. He works closely with and is highly regarded by Google's teams globally. He is a Google AdWords and Google Analytics certified expert and passionate advocate of Google products. He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.


Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
5Five Stars
By An Lina
Very good detailed information! :)

1 of 1 people found the following review helpful.
4Great basics
By Bill Middleton
A great review of the basics.

3 of 4 people found the following review helpful.
5A Very Good Book
By Victor Taylor
The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.

See all 19 customer reviews...

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