A step-by-step guide to successful mobile marketingstrategies
Go from zero to sixty with this practical book that helps youcraft and deploy mobile marketing strategies for everything frombrand building to lead generation and sales. As part of the populardo-it-yourself, Hour A Day series, this new book is full ofadvice, practical tips, and step-by-step tactics you can put to useright away. Start leveraging location-based marketing viaFoursquare and Yelp, see how to set up and manage mobile commerce,and try such technologies as QR codes, ambient communication (RFIDand Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you,thanks to these successful ideas and strategies from expert mobilemarketers, Rachel Pasqua and Noah Elkin.
Mobile Marketing: An Hour A Day is a must-have resourcefor marketers and advertisers who want a compelling mobilepresence.
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