The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

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Product Description

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.


Product Details

  • Amazon Sales Rank: #12627 in Books
  • Published on: 2015-10-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x 1.30" w x 5.90" l, 1.24 pounds
  • Binding: Paperback
  • 480 pages

Editorial Reviews

Review
“If there is only one book out there that the marketing departments have on the must-read list, this is it…….for those wading into social media space, give this a read and pass it along to your in-house head of comms for maximum benefit” (Entrepreneur Middle East, January 2016)

“an essential reference book that offers value to all working in this field…..for seasoned professionals it offers an excellent benchmark for a range of marketing channels” (B2B Marketing, February 2016)

From the Back Cover

Grow your business with the fifth edition of this modern business classic!

The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth Edition, David Meerman Scott offers fresh examples of success from organizations around the world; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs.

"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
—Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
—Tony Robbins

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)

About the Author

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.


Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
5Highly recommendable for anyone who needs to communicate with the market.
By Hans Peter Bech
The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.

3 of 3 people found the following review helpful.
5A Great Reference for "Old School" Marketing Managers
By Alison Cotter, College Application Essay Coach
This is a highly useful book for "old-school" marketing managers looking to update their personal skills or to train and supervise their "new-school" staff. As a small biz owner, I am finding this book to be an invaluable resources. Bottom line, content is key. Large companies have dedicated writing teams to monitor and constantly update websites, blogs, posts, and tweets. For small businesses, that task falls to the owner, the intern, or through the cracks. Not only has this book helped me expand my Essay Coaching services, it also inspired me to launch a new service helping other small biz owners get their communications back on track. Thanks for the great idea, David Scott!

4 of 4 people found the following review helpful.
5Marketing Eye Opener
By Amazon Customer
I am a small business owner and I mean small I am the single owner and operator of a salon. I been having trouble bringing clients in the traditional way and found this book very informative, I can see myself being plenty more clients in by using their suggestions. I would recommend this for any business owner.

See all 206 customer reviews...

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