Teach your students how to balance target audience expectations, sound design principles, and technical considerations as they create successful, device and platform-independent websites with Campbell's effective WEB DESIGN: INTRODUCTORY, 6E. Written specifically for your introductory course, this edition provides a proven selection of engaging hands-on activities at the end of each chapter. These leading exercises test comprehension and help students build effective web research skills, develop design awareness, and strengthen their critical thinking about current issues in today's technology. Written in a clear and engaging style, WEB DESIGN: INTRODUCTORY, 6E helps your students establish a strong foundation in contemporary web design skills while gaining a strong understanding of today's most relevant web topics, including SEO, HTML, and responsive web design. Now available with MindTap, the digital learning solution that powers students from memorization to mastery. Give your students hands-on skill practice with auto-graded lab assignments in a live HTML integrated development environment directly within MindTap.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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