Hyundai and Kia Motors: The Early Years and Product Development

Hyundai and Kia Motors: The Early Years and Product Development
By Donald G Southerton

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Product Description

Hyundai and Kia Motors: The Early Years and Product Development by Donald G Southerton provides deep insights into the rise of the Korean car industry. From the 1960s to early 2000s, political and economic forces impacted the growth and development of the South Korean carmakers, including Hyundai and Kia Motors. In addition, the brands at times partnered for technology with Ford, Mazda, and Mitsubishi, along with world class designers like Giorgetto Giugiaro. Expanding rapidly the Korean brands soon looked to new international markets, including the U.S. Despite the failure of Kia Motors to survive the IMF Crisis, the merger with Hyundai led to integrated technology research, development, and manufacturing-- not to mention the economies of scale needed for the Korean automaker to compete globally with industry heavyweights such as Toyota, Ford, GM, and VW. Car models discussed including the Kia’s Brisa, Pride, Sephia, Sportage, and Rio along with Hyundai’s Pony, Excel and Santa Fe.


Product Details

  • Amazon Sales Rank: #262748 in Books
  • Published on: 2012-06-20
  • Original language: English
  • Dimensions: 9.00" h x .7" w x 6.00" l,
  • Binding: Paperback
  • 26 pages

Editorial Reviews

About the Author
Don Southerton has held a life-long interest in Korea and the rich culture of the country. His previous books center on culture, entrepreneurialism, and early U.S.-Korean business ventures. Southerton also extensively writes and comments on modern Korean business culture and its impact on global organizations. His firm, Bridging Culture Worldwide, provides consulting, training, and strategy on Korea-facing global business


Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
5Since I bought a new 2013 KIA Soul...I wanted to find out more about the Company...so I read this book on Hyundai/KIA.
By westcoastcop
Hyundai bought KIA a few years ago when KIA was not doing well. Now Hyundai and KIA are ran as completely different companies, yet share chassis and some parts..yet different and seperate designers, sales and engineering departments.

Now I understand the company culture and why they are the fastest growing Automobile company in the World! Since then, we bought 2 more KIA's..a Forte and a Sorento. My Daughter bought a new Sportage SUV last month.The rise in KIA's sales occured when KIA hired Peter Schreyer...who was the Designer for VW Audi...with some pretty impressive car designs under his belt...to design cars for KIA. KIA already had a good reputation for quality and reliability..but their cars were rathr plain looking. The transformation that occured at KIA with the looks and style of their cars...as well and the already great quality quickly grew KIA sales tremendousily.

Peter is now the President of KIA, as a reward for his dedication and hard work...and the growtn of KIA into a Globally recognised auto manufacturer. And as proof, our Soul and our Sportage were just named the best in initial quality in their class this month! Lowest number of initial issues/problems in their class.

KIA/Hyundai deserves the recognition, they earned it the hard way...by working hard to achieve it!

0 of 0 people found the following review helpful.
2Interesting
By Yuma Bob
Having been past the impressive new KIA plant in West Point GA. It got me interested in how KIA started. Two years ago I purchased a KIA
that was manufactuered at the GA. Plant, It now has 55,000 miles on it. And all very troublefree. The book helped justify my purchase. I would have liked to see more detail about KIA' growth here in the States

Silver Bob

0 of 0 people found the following review helpful.
2Brief but interesting intro. to the Korean automobile industry
By Dewey R. Myers
The book starts off in 1965 with the very first Korean automobiles. Well written and informative, but stops just as Kia and Hyundai enter their successful years. I was hoping to follow the story to at least 2010. Disappointment.

See all 13 customer reviews...

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