Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained
By David Bawarsky

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Product Description

The Complete “How-to” Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are covered in simple terms, including displays, signage players, software, content, installation, and management of your signage network. Learn how to find competent installers, content developers, consultants, and equipment and software vendors.

  • Thirty-eight digital signage solutions to use in any type of retail environment.
  • Understand how this medium works, financial costs and benefits and how to get your return on investment back quickly.
  • How to successfully deploy any number of screens in one location or thousands, worldwide.
  • Learn how to prevent costly mistakes in purchasing incorrect equipment and software and save hundreds and thousands of dollars.
  • How to successfully deploy any number of screens in one location or thousands, worldwide.
  • Gain the confidence and knowledge to deal with equipment and software vendors, installers and content professionals.
  • Learn to strategically position screens to create immediate “call-to-action” targeted messages.
  • The big differences between consumer and commercial displays and how to select the right displays for your applications.
  • Target the right messages, at the right time, to the right consumers.
  • How to use interactivity and analytics software to improve your messages for maximum effectiveness.


Product Details

  • Amazon Sales Rank: #4251053 in Books
  • Published on: 2016-02-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .54" w x 6.00" l, .71 pounds
  • Binding: Paperback
  • 236 pages

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About the Author
David Bawarsky, DSCE, has over 35 years of experience in helping thousands of companies use technology to effectively communicate their unique marketing messages. He is currently the CEO of mySignageNow, a leading provider of digital signage solutions. He has been a technology entrepreneur throughout his career, creating and managing successful media companies. His companies have won many awards, including an “OBIE” (outdoor advertising’s Oscar) and has been featured in over 1900 newspapers, magazines, and TV shows worldwide, including The New York Times, Wall Street Journal, Washington Post, Los Angeles Times, Newsweek, CNN, BBC, NBC’s “Today Show,” and ABC’s “World News Tonight.”


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