Google Analytics Demystified (Third Edition)

Google Analytics Demystified (Third Edition)
By Joel J. Davis

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Product Description

A great deal has changed over the past year since the Second Edition was published. Google has added many new features to help you better understand the dynamics of your digital property.

The Third Edition has been completely revised and updated to reflect today’s Google Analytics features. Reflecting user comments to prior editions, discussions and examples have also been expanded and refocused to make content even more actionable. The Third Edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions.

The book’s sequential approach shows you how to use and apply Google Analytics to answer questions such as:

* How are visitors finding my site and what do they do when they arrive? What are the most common entrance pages? What are the most common exit pages?

* Which content do my visitors find most interesting and motivating? How much of my content is actually being consumed? What do visitors do after they read my content?

* How easily can site visitors find what they are looking for? Is my site content aligned with the search terms visitors use to find content?

*What can I do to improve visitors’ experience and facilitate site interaction?

* How effective are my campaigns and how can I make them even more effective?

* How are my site transactions influenced by visitor characteristics, site usage, and other aspects of site engagement?

* How do I create and evaluate site goals?

* How can I conduct tests to optimize my site’s layout, content, organization, and navigation?

* How can I identify and examine the characteristics and behaviors of key subgroups of site visitors?

* How can I monitor and evaluate important site interactions, such as downloads, video viewing, and page scrolling?

* How can I ensure the integrity of my data by eliminating referral and ghost spam?

* What can I learn from an examination of individual visitors and their behaviors?

There are also self-assessment questions, application exercises, and case studies (all with answers provided) to ensure your full understanding of Google Analytics.

Finally, the book’s content has been cross-referenced to the Google Analytics Individual Qualification exam, significantly improving your chances of passing the exam should you wish to take it.

Product Details

  • Amazon Sales Rank: #324936 in Books
  • Brand: Davis Joel J
  • Published on: 2016-07-23
  • Original language: English
  • Dimensions: 10.00" h x 1.74" w x 7.00" l, 2.90 pounds
  • Binding: Paperback
  • 772 pages


  • Google Analytics Demystified Third Edition

Editorial Reviews

About the Author
Joel has earned the Google Analytics Individual Qualification, a recognition by Google that he has demonstrated proficiency in Google Analytics. He is an international analytics consultant and a professor in the School of Journalism & Media Studies at San Diego State University. Joel teaches both students and industry professionals how to use Google Analytics to better understand customers' behaviors and then apply this knowledge to increase business success. Joel is the author of Pass the Google Analytics IQ Exam: Questions, Answers and Explanations.

Customer Reviews

Most helpful customer reviews

2 of 2 people found the following review helpful.
5Well-Written, Comprehensive Book
By Amy Engler
Very well-written, comprehensive book!

0 of 0 people found the following review helpful.
2Still Mystified
By Terry Kubat
Heavy on screen shots, snippets from help, and step by step on how. Very little (or buried) information on what, why, strategies or purposes. I am still mystified.

0 of 0 people found the following review helpful.
5Five Stars
By Areef Ahamad
One of the best books on Google Analytics. I highly recommend this book.

See all 9 customer reviews...

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