SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google

SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google
By Jason McDonald Ph.D.

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(495 customer reviews)

Product Description

Learn SEO in Plain English - Step by Step!

Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • UPDATED: August, 2017 - Get ** Up-to-date ** Info on SEO!
  • Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!

The #1 Bestselling Workbook on Search Engine Optimization

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
  • Rebate Offer - each SEO Book 2017 contains a $10 off survey offer.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2017 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017. Listed on many SEO book lists as one of the best books SEO books of 2017.


Product Details

  • Amazon Sales Rank: #22895 in Books
  • Published on: 2016-11-20
  • Original language: English
  • Dimensions: 11.00" h x .57" w x 8.50" l,
  • Binding: Paperback
  • 250 pages

Editorial Reviews

About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.


Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
5Another great small business tool in the tool kit
By J. Mielke
This book is a great resource for the small business person. A lot of business manuals get so bogged down in tech speak that it goes right over the head of someone not tech savvy (I am or of those people). This book gets down to my level and breaks down SEO optimization into steps I can easily follow and understand.

This book is thorough, but succinct. However, I have one caveat. The author gives assignments along the way, so to get the biggest benefit from the book I highly recommend doing the work alongside the author. If you intend to just read the book and not do the work, I think you miss out on the full benefit of the author's knowledge. This book is very much like a college class, you get out what you put in.

The screenshots are wonderful tools to follow along with and make sure I am on the right track. The kindle version also has links to follow, something that might be lost in book format.

0 of 0 people found the following review helpful.
4Practical tips
By FlashHack
I am grateful that Dr MacDonald makes an easy to read book with practical tips. It does feel like there is filler material that makes the book longer than needed. Having said that I am still appreciative of his hard work.

I thought I would update this review. I originally gave it 3 stars. In order to get to the extra tools, the author has you rate it prior to reading the book. So I was rating this on a reading the first 2 chapters only. I can say that the book is much more dense after that. It has great information and lays out exactly how to do things. I am still only 1/2 way through and will update this review when I finish. Thank you to Dr. McDonald for his tightrope walk between too little data and too much.

0 of 0 people found the following review helpful.
5I purchased the SEO Fitness Workbook 2016 and liked it so much I also purchased the SEO Fitness ...
By N. Conley
I purchased the SEO Fitness Workbook 2016 and liked it so much I also purchased the SEO Fitness Workbook 2017 as well. The material is presented in a way that I can understand and get working right away on my SEO problems. I'm a photographer and SEO is VERY important to me (as it should be to all businesses). I also build sites for others and this knowledge is critical in my work. Mr. McDonald's information is presented in a way that makes a "deep" subject understandable! I'm very pleased and look forward to the SEO Fitness Workbook 2018!

See all 495 customer reviews...

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