Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising
By Richard Stokes

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Product Description

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic • Simple website changes that can increase sales by 500% • How to drive 80% or more of online revenues with rare superconverter keywords • Winning strategies of the world’s top search marketers • The best ads on the internet and how to write them • The real factors for driving high click-through rates • How to find competitors’ budgets, ad copy, and best keywords • How to manage bids without expensive bid-management software • And more!

Product Details

  • Amazon Sales Rank: #1394651 in Books
  • Published on: 2010-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .65" w x 8.00" l, 1.52 pounds
  • Binding: Paperback
  • 326 pages

Editorial Reviews

About the Author

Richard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management.

Customer Reviews

Most helpful customer reviews

5 of 5 people found the following review helpful.
4Should be called: "How to Become an AdWords Master."
By B. Pietsch
I recently bought this book through Amazon. If you are an intermediate-level user of AdWords, this book will help you become a master. However, that's not what I thought the book would be about. In the on-line description of the book, and on the back cover, one of the key statements is: "Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed." Since I use Yahoo! Marketing Solutions, I thought that based upon this statement that some of the book would be devoted to Yahoo!. Not so. The book is entirely focussed on expert-level techniques to master AdWords. Many of us beginners/advanced beginners in pay-per-click advertising avoid AdWords because their so called "quality score" ranking is all screwed up. We can't get our ads to run using AdWords, when the same ad gets good results from the other pay-per-click providers. In contrast, Richard Stokes, the author of "Ultimate Guide to Pay-Per-Click Advertising", has figured out how to use AdWords so called "quality score" to gain a profitable advantage over the competition. This book could be a gold mine for someone looking to master AdWords. I'll continue to work with this book to learn more about AdWords, but it's going to take time for someone fairly new to pay-per-click to master this material. Meanwhile, I'll find a book that is geared toward mastering Yahoo! Marketing Solutions.

2 of 2 people found the following review helpful.
5Excellent Resource. I spend OVER $20,000 a day of my own money on PPC and could not recommend this more highly
By JeffSHughes
I spend over $20,000 of my own personal money every single day on PPC--so I am very motivated to find an edge everywhere I can. This book delivers the edge and then some. The book is easy to grasp and super practical.

I have read just about everything there is to read on the subject of PPC. When it comes to this subject, I know garbage when I see it. This book is excellent and full of gold nuggets of information that help you save and make money. When I am able to gain even a 1% efficiency in PPC, that is a big deal to me. This book provides the kind of insight that gives advertisers that edge.

If you are just starting out, I suggest you read this book several times. You could save yourself a fortune. If you are already an experienced and expert level PPC advertiser already like me, you won't find a brand new stuff on every page like the beginner or novice likely will. However, you will likely find more than a few terrific, practical ideas and strategies to increase your bottom line.

There is very good stuff in the Traffic Maps chapter. The Quality Score chapter is critical to read and thoroughly understand--really insightful stuff there. There is a chapter on writing ad copy that is fantastic. This is where the winners begin to separate themselves from the loosers, I think.

Also, the author has some great stuff on analyzing competition. He explains where to find the resources and how to use them. Then, he also tells you how to use the data against your competition.

In summary, this is an excellent resources. It's very practical and fundamentally sound. It's well organized. It is a must read if you are serious about building your business through PPC.

13 of 13 people found the following review helpful.
5If you've read Perry & Howie you MUST read Stokes
By W. Jenkins
I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.

See all 20 customer reviews...

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