Content Audits and Inventories: A Handbook

Content Audits and Inventories: A Handbook
By Paula Ladenburg Land

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Product Description

Successful content strategy projects start with a thorough assessment of the current state of all content assets - their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.

Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.


Product Details

  • Amazon Sales Rank: #298697 in Books
  • Published on: 2014-09-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .33" w x 5.51" l, .41 pounds
  • Binding: Paperback
  • 154 pages

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
5Would you like to understand how to develop a strategy for performance-driven ...
By Kevin P. Nichols
Would you like to understand how to develop a strategy for performance-driven content? Or content planning informed by continual analysis of content performance? You cannot utilize such an approach without annual or ongoingl content audits and analysis. And thanks to Paula Land, the content strategy bookshelf just got a great new addition: Content Audits and Inventories: A Handbook.

Content audits and inventories are critical parts of a content strategy project and often not adequately planned for or resourced. Also, people often see an inventory or audit as a one-time project that occurs prior to a major digital experience overhaul (design of a new website). But organizations can and should look at audits as something to build into their content planning and development processes. Without knowing the assets you have to work with (or continually assessing how well that content performs), and without grounding your project in an understanding of your users and your business goals, you start at a disadvantage.

This handbook lays out, step by step, how to get started with planning and scoping an inventory and audit, including how to establish goals and set the business context, then presents the various tactics you can apply to audit content across all your publication channels. The book also discusses how to extract the insights that inform your ultimate strategy and how to present the results to stakeholders. There is even a section of sample deliverables and a list of additional resources. All in all, a lot of information packed into this small, easy-to-digest handbook. I only recommend books that I feel are value-add. This book is definitely value-add.

1 of 1 people found the following review helpful.
5as well as complete and easy to use
By Charles Robertson
If you're a content strategist or just working on content for websites, this book is what you want to have in hand. Read through it once and you'll find yourself referring back to it again and again. Pragmatic and practical, this book crushes the category. Disclaimer: I used to work for and with the author, I'm still a working content strategist now, and learned much of what I know from her. I found the book refreshing, as well as complete and easy to use. If you're struggling with content, it'll clear up much of the confusion and give you direction. If you're an old hand, it'll help you form a clear strategy and give you confidence you haven't missed a step.

1 of 1 people found the following review helpful.
5A comprehensive guide that's a must have for your toolbox
By Mark A. Lewis
If you are new to conducting content inventories, this book is a comprehensive guide through the necessary steps. I was quite impressed with each chapter-level outline, how thorough each topic was addressed and the consistent high quality of knowledge that was transferred across the book. If you are a tech pubs type of content strategist rather than a marketing content strategist, this book will give you an additional perspective with lots of valuable nuggets of information. I read the entire book, front to back. It’s a great resource.

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